18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

The Wolters Kluwer registry will be rigorously controlled by authorised Wolters Kluwer personnel but it is predicted that it will also benefit the following stakeholders:

• External (our customers): a new .wolterskluwer registry will benefit our customers because it will be a location for authentic, accessible information about the company and it could support the delivery of many of our products under the main corporate brand. It is our ambition to serve our customers to the best of our ability. In a fast changing technical landscape, we expect more of our customers to access the internet from mobile devices so a single, globally effective domain name, acting as an umbrella over our brands, is attractive to us.
• Internal (our employees): a new gTLD will be perceived as reinforcing our house brand and providing a more secure communication channel while also demonstrating that Wolters Kluwer is at the forefront of developments in internet technology.

i. What is the goal of your proposed gTLD in terms of areas of speciality, service levels reputation?

We have been working since 2009 to transform our portfolio of information tools towards higher-value electronic products. We want our registry to raise awareness of our core brand amongst our customers in the areas of legal, business, tax, accounting, finance, audit, risk, compliance and healthcare.

At Wolters Kluwer, we excel at combining superior information and a deep understanding of our customers’ workflows with the latest innovative tools. We think a new gTLD could assist us to deliver information in a more secure and efficient fashion.

ii. What do you anticipate your proposed gTLD will add to the current space in terms of competition, differentiation or innovation?

We are transforming Wolters Kluwer from a traditional print publisher to an online information provider. We employ over 19,000 people and maintain operations in Europe, North America, Asia Pacific and Latin America. We take pride in the strength of our communications with shareholders, investors, authors, partners and customers. Providing information to all of our markets under a .wolterskluwer registry will provide clarity in our messaging, products and our values.

iii. What goals does your proposed gTLD have in terms of user experience?

Regardless of the geographic location of our customers and the products or services they are interested in, we hope that once they find content under the new Wolters Kluwer gTLD, they will know they have arrived safely at a trusted and authentic destination. With mobile devices overtaking PCs as the most common web access device and mobile device adoption by professionals in daily work life accelerating, we also want our customers to get the information they require on any device, with fewer clicks. We want to ensure that our content and tools are easier to find under a .wolterskluwer domain.

iv. Provide a complete description of the applicant’s intended registration policies in support of the goals above.

Wolters Kluwer is the operator of the .wolterskluwer registry. The Wolters Kluwer Online Management team is responsible for the development, maintenance and enforcement of the Wolters Kluwer Domain Management Policy. This policy defines the rules associated with eligibility and domain name allocation, sets out the license terms governing the use of a .wolterskluwer domain name and describes the dispute resolution policies for the Wolters Kluwer gTLD. This policy is intended to be updated and revised regularly to reflect Wolters Kluwer’s commercial and strategic interests and, where appropriate, ICANN consensus policies.

Registration of a .wolterskluwer domain name will be undertaken in four steps: Eligibility Confirmation, Naming Convention Check, Acceptable Use Review, and finally Registration. Eligibility checks will be rigorous.

Each applied for character string must conform to the .wolterskluwer rules of eligibility. Each .wolterskluwer name must:

• Be at least 3 characters and no more than 63 characters long
• Not contain a hyphen on the 3rd and 4th position (tagged domains)
• Contain only letters (a-z), numbers (0-9) and hyphens or a combination of these
• Start and end with an alphanumeric character, not a hyphen
• Not match any character strings reserved by ICANN
• Not match any protected country names or geographical terms

Internationalized domain names (IDN) will be supported in the .wolterskluwer registry at the second level.

.wolterskluwer names must be utilised solely for purposes that enhance Wolters Kluwerʹs strategic or commercial interests. Registration requests from Wolters Kluwer representatives and affiliates will be carefully validated. Domains in .wolterskluwer may not be used in a way which knowingly infringes any third party intellectual property rights or gives rise to moral or public order questions.

All .wolterskluwer domains will carry accurate and up to date registration records.

The Wolters Kluwer Domain Name Management Team may revoke a .wolterskluwer domain name at any time in line with Wolters Kluwer’s corporate and strategic interests.

The Wolters Kluwer registry will be ICANN compliant: the registry will interface with the Trademark Clearinghouse, operate a Sunrise and IP Claims and all registrants must comply with the UDRP and the URS.

v. Will your proposed gTLD impose any measures for protecting the privacy of confidential information of registrants or users?

As a company providing tools and services to many regulated industries including the financial services sector, we recognise the importance of compliance. Indeed all our markets operate in an increasingly complex regulatory environment and it is important to our business that we remain aware of the changes our customers are experiencing. We therefore take our responsibility to protect confidential information very seriously.

The .wolterskluwer registry will be incorporated within the Netherlands so all data will be processed in conformity with the European Union’s Data Protection Directive together with any other applicable data protection requirements. Wolters Kluwer will comply with the Personal Data obligations of the ICANN Registry Agreement. As required, approved personnel will be registered as data handlers and trained to ensure compliance with ICANN’s requirements.

vi. Describe whether and in what ways outreach and communications will help to achieve your projected benefits?

In 2010, we reshaped Wolters Kluwer into four customer-based global divisions: Legal & Regulatory; Tax and Accounting; Health and Pharma Solutions; and Financial and Compliance Services. These four divisions are supported by Global Shared Services. Global Shared Services will be responsible for sharing knowledge of our registry across the organisation. We aim to deploy relevant new technologies rapidly and we hope that our customers will recognise the benefits of speed, security and trust that our new registry can bring especially in supporting the delivery of information to our global markets.

Similar gTLD applications: (0)