18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

The goal of the .网址 (“website” in Chinese) top-level domain is to provide general use second-level names in Chinese. Organizations, small and large businesses, entrepreneurs and others can use .网址 to establish their Chinese-language identity on the Internet.

The number of Internet users in China is growing fast. In 2010, there were 420,000,000 users in China on the world wide web compared to 22,500,000 about a decade before. (Source: http:⁄⁄www.slideshare.net⁄HWH2⁄country-project-jonas, accessed 4-2-2012). That number rose in 2011 to 513 million Chinese Internet users, making the Chinese Internet population the highest in the world. (Source: http:⁄⁄www.them.pro⁄China-Internet-Statistics-Infographic). Further, there were 6 trillion RMB (worth approximately $945,180,000) ecommerce transactions as well as 190 million online shoppers. (Source: http:⁄⁄www.them.pro⁄China-Internet-Statistics-Infographic, accessed 4-2-2012)

The .网址 top-level domain will provide this growing base of Internet users with a pool of good and inexpensive Chinese-language second level names.

Similar gTLD applications: (0)