gTLD	Full Legal Name	E-mail suffix	Detail
.sky	Sky IP International Ltd, a company incorporated in England and Wales, operating via its registered Swiss branch	bskyb.com	View

The mission and purpose of the new .sky gTLD is to benefit internet users by ensuring increased trust and confidence through the assurance of brand authenticity.

The .sky gTLD will be a new generation gTLD providing Sky end-users with an authenticated and trusted Sky internet space where information can be found on the Sky brand, its products and services, its affiliates and partners. The .sky gTLD will be controlled by Sky IP International Limited (Sky IPI) for use by potentially all Sky group companies including the parent company BSkyB Group plc and Sky licensees (all of which shall be collectively referred to as “Sky”). It is anticipated that the primary use of the second level .sky domain names will be to promote and communicate the Sky brand and its broadcasting, media, entertainment and telecommunication services and products. There may be potential for various second and third level .sky gTLD domains to be created for use by Sky home and business customers at a later date. There may also be use of geographic names for second level .sky domains for use by Sky licensees in overseas territories and countries. Furthermore, given the global presence of Sky (as described below), Internationalised Domain Names (IDNs) may also be registered and used for second level .sky domain names.
Sky operates, directly or through its licensees, a comprehensive multi-channel, multi-platform television service in the UK, Ireland, Italy, Germany, Brazil and Mexico. It also has a significant global footprint outside of these territories where it broadcasts various services including an Arabic language news service to 19 Middle Eastern countries, and an English language news service to 110 countries throughout Europe, the Asia Pacific region, Australasia, Africa, Latin America and North America. It also operates a number of associated businesses in advertising and marketing, betting and gaming and telecommunications including broadband and telephone services. Sky also has significant sponsorship arrangements including sponsoring the Sky Pro Cycling team, a professional road cycling team. Sky is also involved with well-publicised community initiatives including Sky Ride (an initiative encouraging people to exercise by cycling) and Sky Rainforest Rescue (a campaign to raise awareness and funds to prevent the deforestation of the Amazon rainforest). Customer trust, brand recognition and continuous innovation are paramount considerations in all of the activities of the business.
Sky’s business activities are increasingly conducted on the internet and are constantly changing and evolving especially with the convergence of media technologies in delivering content. The volume of commercial transactions over the internet is constantly growing and .sky will simplify and lower transaction costs benefiting Sky and its customers. Furthermore, .sky aims to promote greater user confidence in the security of transactions and⁄or interactions with Sky. Similarly, the .sky gTLD will assure customers of the authenticity of its online promotion and marketing of media, entertainment, betting and gaming, and telecommunication related products and services.
Sky IPI’s mission and purpose for the proposed .sky gTLD are aligned with ICANN’s initiatives to promote the public interest and its Affirmation of Commitments which include promoting consumer trust, competition and consumer choice.The .sky registry will be operated centrally with a restricted registration policy where only Sky IPI and⁄or its authorised affiliate entities will be able to register domains for use initially by the Sky group companies and existing and future Sky licensees. Furthermore, .sky domain names are subject to registration standards, policies and procedures under Sky IPI’s control, which eliminates the possibility of malicious conduct within the .sky.
Given Sky IPI’s tight control over .sky and its proposed policies and procedures (as described above and throughout this application) to eliminate all possible malicious and abusive conduct within .sky, consumers will be reassured that all .sky domain names are trustworthy and authentic Sky sites. This in turn builds consumer trust and confidence enhancing Sky’s online reputation. Sky’s activities will encourage competition amongst registry operators, whereby existing and new TLD operators will make changes in their mechanisms to improve consumer trust in their own TLDs so that they are at least on part with improvements in consumer trust made by other TLD operators such as Sky IPI. Improved consumer trust and competition will encourage e-commerce thereby increases the number of online transactions and interactions by consumers.
The .sky gTLD also presents Sky with a substantial opportunity to market new products and services including user-driven improvement and innovations by creating new second and third level domain names as required. These domain names, including the use of geographic names and IDNs, will promote consumers choice by innovatively increasing the ways consumers can interact with Sky.

Given the initially restricted nature of.sky, the projected number of registrations is likely to be limited. It is anticipated that a small number of domain names will be registered in the first year. Over the next few years, the number of registrations is likely to increase to between 500-1000 domain names as new services and marketing campaigns are developed and implemented. Sky may, at a later date, evaluate the potential in extending .sky access (i.e. use but not registration) to its home and business customers. In making such evaluation, Sky IPI will take due consideration of its continued compliance with all operational, technical and policy requirements. Sky IPI will keep ICANN reasonably informed of any material developments relating to.sky, including compliance with the continued operations instrument obligations as set out in Specification 8 of the Registry Agreement. Sky IPI intends to utilise geographic names and Internationalized Domain Names (IDNs) to support a positive user experience for users regardless of geography or language.

Sky is a well-recognised global brand and has trade mark applications and registrations in 130 jurisdictions for the word SKY and other SKY related marks. These registrations cover a range of different classes of goods and services including broadcasting services (such as television and radio broadcasting), apparatus used for the receiving, recording, storage and playback of television and radio, advertising and marketing, telecommunications (including telephony and broadband services), betting and gaming, entertainment and cultural activities.
Sky has existing domain names using the SKY trade marks in domain spaces including:
-gTLDs: .com, .biz, .net, .org, .travel,
-ccTLDS: co.uk, eu, me, ws, com.cn, cn, .de, com.dm, com.es, com.gr, dm, mp, org.cn, qa, so., tm.fr, tv, it ie.
Recently, Sky was successful in securing sunrise applications for .info, .mobi, .eu, .asia, .tel, .co and .xxx domain spaces based on its existing registered trade mark rights.

Sky has strong registered and unregistered rights in the SKY name based on its famous reputation in the UK, Ireland, Italy and Germany. In particular, Sky has used the SKY trade mark extensively and exclusively for over 20 years in the UK where it has developed an iconic reputation. Furthermore, it has a substantial reputation in other countries around the world via its worldwide broadcasts of Sky News amongst other things. Sky has been at the forefront of media convergent technology by combining television, computer, internet and telecommunication technologies through its substantial investment in technological innovation, product development and focused marketing. As a result, the SKY brand is well known for its internet-related goods and services. Sky IPI believes that .sky is unlikely to cause confusion with either a generic term or any existing TLDs.

gTLD	Full Legal Name	E-mail suffix	Detail
.softbank	SOFTBANK CORP.	softbank.co.jp	View

The mission and purpose of the new restricted .softbank gTLD is to achieve strengthened integrity and trust from users and provide them with appropriate benefits and values by operating online businesses with more relevant, secure and user oriented features.

The new .softbank gTLD will operate as a restricted registry, in which SOFTBANK CORP. (Softbank) can create and control domain names under the .softbank domain space that promote Softbankʹs brand identity and authenticity. In this regard, .softbank will be used by Softbank to provide information, services and resources to consumers in a way that promotes trust, convenience and utility. The new .softbank gTLD is applied to be used as Internet vehicle for Softbank and consolidated subsidiaries which have met necessary criteria set forth by Softbank (licensed companies). Internet vehicle means websites of information disclosure and online businesses operated by the licensed companies, which are to be managed by Softbankʹs websites quality management standard and are designed to improve the integrity of Softbank brand.

Softbank will serve as a registry which creates and manages .softbank domain names soon after the application has approved. .softbank is intended to be used as an official domain of websites for the licensed companies to provide credible information regarding Softbank to all the Internet users who access to these Websites. Second level domains in .softbank will be used for administrative purpose in accordance with Softbankʹs websites quality management standard and strings for domain names are intended to be set as names of the licensed companies, names of goods and services or those strings which explicitly demonstrate the usage.

Softbank group of companies (Softbank Group) which consists of Softbank, its consolidated subsidiaries, and affiliates, headquartered in Japan, is engaged in various internet, information and communication services, including: the provision of mobile networks, broadband infrastructure, fixed-line telecommunications, distribution of internet and telecommunication related products, and the promotion and application of wider internet culture in internet advertising, e-commerce and membership services. Softbank Group consists of 178 subsidiaries and 92 affiliates (both figures are as of March 2011). Softbankʹs mobile and network business is one of the largest communication carriers in Japan and Softbank aims to be the number one provider of mobile internet services throughout Asia.

SOFTBANK MOBILE Corp., one of the consolidated subsidiaries of Softbank offers the mobile network business under ʺSoftbankʺ brand which has 27,830,000 mobile users (as of the end of December 2011). Mobile units which bear ʺSoftbankʺ brand are sold in 2,677 stores (as of the end of December 2011) throughout Japan. SOFTBANK MOBILE Corp. continuously implements an exceptional communication including 86 different kinds of annual TV commercials and tops the list for the fifth year running (unprecedented) for the popularity ratings for TV commercial, and as a result of these business activities, the ʺSoftbankʺ brand has gained a high recognition. This is supported by the subsidiary SOFTBANK HAWKS Corp., which operates a professional baseball team, which also contributes to the recognition of the Softbank brand. As for objective evaluations of these ʺSoftbankʺ brands, they are also confirmed that the ʹSoftBankʹ brand was ranked third in the survey ʺJapanʹs Best Domestic Brands 2011ʺ conducted by Interbrand.

The .softbank gTLD intends to provide the relevant information in a timely and efficient manner to business users, customers, investors and employees and other internet users to access information on Softbank online. The .softbank gTLD will enable Softbank to have greater control over the operation of the registry to improve security, service levels and reputation.

Softbank shares ICANNʹs initiatives to promote public interest. Softbank is committed to contribute towards achieving such initiatives in line with ICANNʹs Affirmation of Commitments, which includes:
- consumer trust: the .softbank gTLD registry will be managed and operated by the dedicated team within Softbank in accordance with a restrictive registration policy prepared by Softbank. Softbank will demonstrate to the internet users that .softbank domain names are trustworthy through its centrally managed registration, modification and deletion of domain names. Therefore, .softbank domain names will avoid the possibility of malicious conduct within the .softbank domain space;

- competition: the proposed new gTLD is not intended to instigate competition and consumer choice, at the level of domain name registration, among prospective registrants. Instead it is anticipated to enhance consumer trust through its precise and secure operation. Increased trust in .softbank gTLD will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs; and

- consumer choice: the proposed new gTLD will enable user-driven improvements and innovations assisting Softbankʹs marketing efforts through its ability to create new second and third level domain names on demand, with well-recognized and memorable .softbank domain names. These names will provide the consumers with more choices for interacting with Softbank in a user-friendly manner. As Softbank has effective control over the registration and use of domain names under .softbank domain space, this will also contribute towards general service innovations on the internet and create synergies to in achieving ICANNʹs initiatives

In order to ensure that .softbank domain space represents brand authenticity and consumer trust, it is anticipated that up to 20 domain names will be registered in the first year, which will increase up to 100 domain names by the end of third year.

The licensed companies will participate in the promotion of user recognition and increased use of .softbank domain names through the use of various communication methods. As the use and recognition of the .softbank gTLD expands Softbank may consider providing second or third level domains to companies other than the licensed companies at a later date. Softbank will keep ICANN reasonably informed of any material developments relating to the .softbank gTLD, including compliance with the continued operations instrument obligations as set out in Specification 8 of the Registry Agreement.

Softbank intends to create relevant domain names for use including company names, product names, services or geographic names in the second or third level domain names. In accordance with registration policies and the proposed measures for protection of geographic names as outlined in response to Question 22, Softbank will use geographic names to localize its websites in the countries in which it operates. The use of geographic names is intended to:
- connect internet users with relevant information as applicable to the territory; and
- comply with required law, regulations and business custom in the national territory.

Softbank is a well-recognized global brand with its trademarks registered in 32 countries and territories, throughout Asia, North America, Latin America, Africa, Oceania and Europe. These trademarks, such as classes 9, 38 and 41, are registered under the categories required for its business in telecommunications services and infrastructure. Further, Softbank has an extensive portfolio of existing domain names, including domain names with an exact match or containing the Softbank trademark in the following spaces:
- gTLDs: .biz, .com, .info, .mobi, .net, .org,
- ccTLDs: .bj.jp, .cc, .cn, .co.jp, .jp, .ne.jp, .sg, .tv, .uk

Recently, Softbank was successful in securing sunrise application for the .xxx domain space based on existing trademark registration.