gTLD	Full Legal Name	E-mail suffix	Detail
.sky	Sky IP International Ltd, a company incorporated in England and Wales, operating via its registered Swiss branch	bskyb.com	View

The mission and purpose of the new .sky gTLD is to benefit internet users by ensuring increased trust and confidence through the assurance of brand authenticity.

The .sky gTLD will be a new generation gTLD providing Sky end-users with an authenticated and trusted Sky internet space where information can be found on the Sky brand, its products and services, its affiliates and partners. The .sky gTLD will be controlled by Sky IP International Limited (Sky IPI) for use by potentially all Sky group companies including the parent company BSkyB Group plc and Sky licensees (all of which shall be collectively referred to as “Sky”). It is anticipated that the primary use of the second level .sky domain names will be to promote and communicate the Sky brand and its broadcasting, media, entertainment and telecommunication services and products. There may be potential for various second and third level .sky gTLD domains to be created for use by Sky home and business customers at a later date. There may also be use of geographic names for second level .sky domains for use by Sky licensees in overseas territories and countries. Furthermore, given the global presence of Sky (as described below), Internationalised Domain Names (IDNs) may also be registered and used for second level .sky domain names.
Sky operates, directly or through its licensees, a comprehensive multi-channel, multi-platform television service in the UK, Ireland, Italy, Germany, Brazil and Mexico. It also has a significant global footprint outside of these territories where it broadcasts various services including an Arabic language news service to 19 Middle Eastern countries, and an English language news service to 110 countries throughout Europe, the Asia Pacific region, Australasia, Africa, Latin America and North America. It also operates a number of associated businesses in advertising and marketing, betting and gaming and telecommunications including broadband and telephone services. Sky also has significant sponsorship arrangements including sponsoring the Sky Pro Cycling team, a professional road cycling team. Sky is also involved with well-publicised community initiatives including Sky Ride (an initiative encouraging people to exercise by cycling) and Sky Rainforest Rescue (a campaign to raise awareness and funds to prevent the deforestation of the Amazon rainforest). Customer trust, brand recognition and continuous innovation are paramount considerations in all of the activities of the business.
Sky’s business activities are increasingly conducted on the internet and are constantly changing and evolving especially with the convergence of media technologies in delivering content. The volume of commercial transactions over the internet is constantly growing and .sky will simplify and lower transaction costs benefiting Sky and its customers. Furthermore, .sky aims to promote greater user confidence in the security of transactions and⁄or interactions with Sky. Similarly, the .sky gTLD will assure customers of the authenticity of its online promotion and marketing of media, entertainment, betting and gaming, and telecommunication related products and services.
Sky IPI’s mission and purpose for the proposed .sky gTLD are aligned with ICANN’s initiatives to promote the public interest and its Affirmation of Commitments which include promoting consumer trust, competition and consumer choice.The .sky registry will be operated centrally with a restricted registration policy where only Sky IPI and⁄or its authorised affiliate entities will be able to register domains for use initially by the Sky group companies and existing and future Sky licensees. Furthermore, .sky domain names are subject to registration standards, policies and procedures under Sky IPI’s control, which eliminates the possibility of malicious conduct within the .sky.
Given Sky IPI’s tight control over .sky and its proposed policies and procedures (as described above and throughout this application) to eliminate all possible malicious and abusive conduct within .sky, consumers will be reassured that all .sky domain names are trustworthy and authentic Sky sites. This in turn builds consumer trust and confidence enhancing Sky’s online reputation. Sky’s activities will encourage competition amongst registry operators, whereby existing and new TLD operators will make changes in their mechanisms to improve consumer trust in their own TLDs so that they are at least on part with improvements in consumer trust made by other TLD operators such as Sky IPI. Improved consumer trust and competition will encourage e-commerce thereby increases the number of online transactions and interactions by consumers.
The .sky gTLD also presents Sky with a substantial opportunity to market new products and services including user-driven improvement and innovations by creating new second and third level domain names as required. These domain names, including the use of geographic names and IDNs, will promote consumers choice by innovatively increasing the ways consumers can interact with Sky.

Given the initially restricted nature of.sky, the projected number of registrations is likely to be limited. It is anticipated that a small number of domain names will be registered in the first year. Over the next few years, the number of registrations is likely to increase to between 500-1000 domain names as new services and marketing campaigns are developed and implemented. Sky may, at a later date, evaluate the potential in extending .sky access (i.e. use but not registration) to its home and business customers. In making such evaluation, Sky IPI will take due consideration of its continued compliance with all operational, technical and policy requirements. Sky IPI will keep ICANN reasonably informed of any material developments relating to.sky, including compliance with the continued operations instrument obligations as set out in Specification 8 of the Registry Agreement. Sky IPI intends to utilise geographic names and Internationalized Domain Names (IDNs) to support a positive user experience for users regardless of geography or language.

Sky is a well-recognised global brand and has trade mark applications and registrations in 130 jurisdictions for the word SKY and other SKY related marks. These registrations cover a range of different classes of goods and services including broadcasting services (such as television and radio broadcasting), apparatus used for the receiving, recording, storage and playback of television and radio, advertising and marketing, telecommunications (including telephony and broadband services), betting and gaming, entertainment and cultural activities.
Sky has existing domain names using the SKY trade marks in domain spaces including:
-gTLDs: .com, .biz, .net, .org, .travel,
-ccTLDS: co.uk, eu, me, ws, com.cn, cn, .de, com.dm, com.es, com.gr, dm, mp, org.cn, qa, so., tm.fr, tv, it ie.
Recently, Sky was successful in securing sunrise applications for .info, .mobi, .eu, .asia, .tel, .co and .xxx domain spaces based on its existing registered trade mark rights.

Sky has strong registered and unregistered rights in the SKY name based on its famous reputation in the UK, Ireland, Italy and Germany. In particular, Sky has used the SKY trade mark extensively and exclusively for over 20 years in the UK where it has developed an iconic reputation. Furthermore, it has a substantial reputation in other countries around the world via its worldwide broadcasts of Sky News amongst other things. Sky has been at the forefront of media convergent technology by combining television, computer, internet and telecommunication technologies through its substantial investment in technological innovation, product development and focused marketing. As a result, the SKY brand is well known for its internet-related goods and services. Sky IPI believes that .sky is unlikely to cause confusion with either a generic term or any existing TLDs.

gTLD	Full Legal Name	E-mail suffix	Detail
.app	TRI Ventures, Inc.	litl.com	View

THE MISSION AND PURPOSE OF THE NEW .APP gTLD IS TO BENEFIT THE COMMUNITY OF INDEPENDENT SOFTWARE APPLICATION (APP) DEVELOPERS AND PUBLISHERS, AND INTERNET USERS, BY CREATING AN INNOVATIVE DOMAIN SPACE WHICH PROVIDES FAIR AND OPEN ACCESS TO DESIRED DOMAIN NAMES FOR APPS.

The .app gTLD will create a new generation gTLD serving the interests of the community of independent app developers and publishers, consumers and internet users. TRI Ventures, Inc. (TRI Ventures) intends to create an innovative, fair and open .app domain space under which app developers and publishers can register their desired domain names and provide information and services regarding a wide range of published apps to internet users. TRI Ventures intends to offer domain names to the community of independent app developers and publishers to allow them to gain access to appropriate domain names for their published apps. The new user-friendly .app gTLD will provide an intuitive, easy to use, central location for internet users and consumers to discover new apps and find information about a large library of published apps.

Registrations for domain names under the .app gTLD will be available to the community of independent app developers and publishers. This will ensure that the .app gTLD provides a relevant domain space where the app development and publishing industry can develop websites that provide reliable information related to their app. App publishers that register .app domain names will enjoy the benefit of being part of a global online app community to connect with app users and other developers. Internet users will be able to easily access memorable second level domain names under the .app gTLD to find desired information about a wide range of apps.

TRI Ventures is a diverse private company that operates in a variety of markets, including marketing and design staffing solutions under the Aquent brand name. Since its formation in 1986, Aquent has grown to become a multinational talent agency with offices around the world. TRI Ventures was an early investor in Angie’s List, Inc. and remains a large shareholder after its IPO. In addition, TRI Ventures owns litl, a start-up company that focuses on creating hardware, software and apps. Litl has a number of apps in Apple and Android app stores. In this regard, continuous innovation and providing a high quality of service are of greatest importance for all of our business endeavours. The new .app gTLD will provide a valuable service to the community of independent app developers and publishers to easily acquire and expand naming options for their apps. The .app gTLD will provide open and fair access to app developers to register appropriate domain names under .app and provide a central, intuitive online location for consumers and internet users to find information about, search for and discover exciting new apps.

Since the inception of the current domain name system, business activities conducted on the internet are constantly changing and evolving with increased complexity. The volume of commercial transactions over the internet is constantly growing and bringing benefits of simplicity and lowered transaction costs to businesses and consumers. However, at the same time, criminal activities over the internet including data breach, hacking and phishing activities have also become more sophisticated resulting in loss of consumer confidence beyond mere monetary harm. The .app gTLD will foster greater trust and assurance from internet users connecting with app publishers online, whilst still allowing convenient and efficient interaction.

TRI Ventures’ mission and purpose of the gTLD share ICANN’s initiatives to promote public interest. TRI Ventures is committed to contribute towards achieving such initiatives in line with ICANN’s Affirmation of Commitments, which includes:

- CONSUMER TRUST: .app will only allow entities and persons with an interest in software applications (apps), who meet the eligibility requirements, to register domain names under the .app gTLD, as specified in the registration policy. The .app gTLD will create a globally recognisable, central location for app publishers, which will result in consumer trust and confidence in information and services provided under the .app domain space. As .app domain names are subject to registration standards, policies and procedures under TRI Ventures’ control, this limits the possibility of malicious conduct within .app;

- COMPETITION: the .app gTLD is intended to promote competition and consumer choice among prospective registrants in the app development and publishing industry, who will have a choice of gTLDs with which to register. The .app gTLD provides a competitive alternative to current TLDs by offering fair, open and easily accessible registrations under the .app domain space; and

- CONSUMER CHOICE: the new gTLD will enable user-driven improvements and innovations, with specific relevance to the app development industry and related services, with second and third level domains to be registered by app developers and publishers. This will allow consumers more choice for interacting with the app development industry, as well as encouraging competition between app developers to interact with consumers in a user-friendly manner. As TRI Ventures will put in place an appropriate policy for the registration and use of domain names under .app, this will also contribute towards general service innovations on the internet.


The projected number of registrations in the .app gTLD is likely to be around 26,000 domain names in the first year. However, over the next three years, the number of registrations is likely to increase to about 44,000 domain names as global recognition of the .app gTLD increases and as TRI Ventures implements new services and marketing campaigns.

As the new .app gTLD expands and evolves, TRI Ventures will continue to comply with all operational, technical and policy requirements, as well as maintaining consumer trust and the stability of the internet. TRI Ventures will keep ICANN reasonably informed of any material developments relating to .app gTLD including compliance with the continued operations instrument obligations as set out in Specification 8 of the Registry Agreement.

“App” is a generic term used to describe software applications, and as such, Tri Ventures believes that it should not be trademarked or controlled by a self-interested corporation or entity. TRI Ventures believes that a neutral third party should create and operate the .app domain space for the benefit of the app development and publishing community by offering fair, open and easy access to newly available and appropriate domain names related to their apps.