20(c) Provide a description of the community-based purpose of the applied-for gTLD

Prototypical answer:

Table of contents

1 - Intended registrants in the TLD
2 - Intended end-users of the TLD
3 - Related activities the applicant has carried out or intends to carry out in service of this purpose
4 - Explanation of how the purpose is of a lasting nature


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1 - Intended registrants in the TLD

The intended registrants of the .BZH TLD include Brittany ‘s residents, firms and organizations aiming to communicate to the Breton community and members of Breton community who want to show their attachment to Brittany, its culture and languages by developing significant and original content devoted to the Breton languages and culture.


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2 - Intended end-users of the TLD

The intended end-users are the individuals and organizations with an attachment to Brittany, its culture, its languages. These people or organizations are located in the Breton cultural and linguistic area but also throughout the whole world.


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3 - Related activities the applicant has carried out or intends to carry out in service of this purpose

Since its creation in 2008, the applicant, Association www.bzh, has developed actions of communication and promotion actions for the gTLD aimed towards the Breton community (website, social networks, meetings…) but also towards ICANN, notably within the ECLID network (European Cultural and Linguistic Internet Domains), which brings together various associations managing similar projects in Europe (.gal, .scot, .eus, .cymru). This communication work has resulted in many public events organized or joined by the association, constant online animation (website, Facebook and Twitter accounts…), numerous mentions in national or regional media… All these efforts have raised the community’s awareness of the project. The petition to support the gTLD on the association’s website (http:⁄⁄www.pointbzh.com) has collected more than 20,000 signatures to date, providing evidence of genuine popular support.

The applicant will develop a specific communication towards end-users to launch the new gTLD and will be involved in key events in the life of the community (festivals, Fête de la Bretagne,…). It will also rely on the Breton community networks in order to raise awareness and prepare the implementation of the future registry. The support of many existing networks will ensure proper information of future registrants and end-users.
A number of key representatives of the community (political leaders, entrepreneurs, celebrities…) will be involved in these communication actions aimed at the community.


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4 - Explanation of how the purpose is of a lasting nature

The goal of the TLD is of a lasting nature since the TLD string clearly identifies the linguistic and cultural community it is aimed at and addresses expectations expressed by the representatives of the community by contributing to the visibility and vitality of the Breton culture and languages. The lasting nature of this community attached to Brittany, its culture and languages, is also clearly stated by its size and multi-secular history, with a presence well beyond its original cultural and linguistic area.

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