18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

How do you expect that your proposed gTLD will benefit registrants, internet users and others?

We anticipate that domains in the Zara registry will, at least initially, only be allocated to members of the Inditex group of companies. However, the TLD will benefit Inditex’s global workforce for whom a new gTLD will be a statement of innovation and brand reinforcement, as well as providing the peace of mind derived from a more secure communication channel.

We hope that internet users will regard a .Zara domain as a sign of authenticity which can be trusted. As the supply and distribution of .Zara domains will be strictly controlled, it is hoped that they will be recognised as signposts to authorised content and information where genuine goods and services can be found.

What is the goal of your proposed gTLD in terms of areas of speciality, service levels or reputation?

Inditex prides itself on the integrity of the Zara brand and this will extend to its new gTLD, .Zara, the goal for which will be to protect and enhance the reputation of Zara in the internet.
In terms of service levels, the .Zara registry will be run to the highest-levels of professionalism as befits a leader in retailing, including on-line retailing.

What do you anticipate your proposed gTLD will add to the current space in terms of competition, differentiation or innovation?

Inditex wishes to lessen its dependency upon third party domain registries to support continued effective internet communication. The .Zara registry will be managed by Inditex to standards we set, designed to enhance stability and risk reduction.

Currently there are no gTLD registries dedicated to brand owners. We look forward to being amongst the first to apply, thus differentiating ourselves from other corporations in the retail industry who may delay.

What goals does your proposed gTLD have in terms of user experience?

We plan for the .Zara registry to be closed to all but eligible, validated Inditex representatives. However, we hope that our customers and all those who assist us to do business will recognise the efforts that we are making to ensure that they can communicate securely with us across the internet, whatever device they are using.

Provide a complete description of the applicants intended registration policies in support of the goals above

The .Zara registry is a Dot Brand single entity registry established by, and for the use of, the members of the Inditex group of companies and its wholly owned subsidiaries. The Inditex Domain Management Policy defines the rules associated with eligibility, acceptable use, the allocation of domains and dispute resolution. This policy is intended to be updated and revised regularly to reflect Inditex’s commercial and strategic interests and, where appropriate, ICANN consensus policies. The Inditex Domain Name Management team will be responsible for the development of policy.
Registration of a .Zara domain name is undertaken in four steps: Eligibility Confirmation, Naming Convention check, Acceptable Use review, and Registration.
Each Registrant must be recognised as a bona fide member of the Inditex Group of companies, an employee or subsidiary. An eligibility check will be undertaken. Domains in the .Zara registry cannot be assigned to third parties except with the approval of the Inditex Domain Name Management team.
At any time, the Inditex Domain Name Management team may revoke a domain in the .Zara registry if that is in the best commercial or strategic interests of the Group.
All domains in the .Zara registry will remain the property of Inditex.
Checks will be undertaken to ensure that applied for character strings conform to a set of .Zara Naming Conventions which will be defined to reflect ICANN’s consensus policies.

Each applied for A –label character string must:
• Be at least 3 characters and no more than 63 characters long
• Not contain a hyphen on the 3rd and 4th position (except for IDNs)
• Contain only letters (a-z), numbers (0-9) and hyphens or a combination of these
• Start and end with an alphanumeric character, not a hyphen
• Not match any character strings reserved by ICANN
• Be checked against the Trademark Clearinghouse
• Not match any protected country names or territory names identified in the internationally recognized lists set forth in Specification 5 to the ICANN New gTLD Agreement, unless Inditex reaches agreement regarding release of such names with the applicable government or pursuant to a proposal reviewed by the ICANN Governmental Advisory Committee and approved by ICANN.


Internationalized domain names (IDN) may be supported in the .Zara registry at the second level.
.Zara domains may not be used in a way which knowingly infringes any third party intellectual property rights.
A .Zara registration must be an acceptable term that will not give rise to any moral or public order questions or in any way damage the strategic or commercial interests or reputation of Inditex.
Rights in .Zara domains may not be assigned to external organizations, institutions, or individuals.
All .Zara domains will be pointed to either an agreed webpage or the main Inditex home page or the home page of the .Zara gTLD registry.
All .Zara domains will carry accurate and up to date registration records. If there is no special requirement for a whois record to carry unique information, all .Zara registrations will feature a template registration record to be created by the Inditex Domain Name Management team.

Will your proposed gTLD impose any measures for protecting the privacy of confidential information of registrants or users?

As the .Zara registry will be incorporated in Spain, all data will be processed in conformity with the European Union’s Data Protection regulations and any other applicable data protection requirements. As a leading on-line retailer, we are experienced at processing sensitive financial and personal data.

Describe whether and in what ways outreach and communications will help to achieve your projected benefits?

The .Zara registry will be a Standard registry, designed to heighten awareness of Zara and Inditex. Outreach and communication will be undertaken to ensure that .Zara domains are used in accordance with Inditex’s objectives. For example, guidelines will be produced and published on the Inditex intranet defining who can apply for a .Zara domain and how it can be used.
To assist internet users beyond Inditex to understand that .Zara domains are genuine and can be trusted as signposts to authentic information or services, we intend to create a home page for the registry with clear messaging and an enquiry form.

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