18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

“What operating rules will you adopt to eliminate or minimize social costs (e.g. time or financial resource costs as well as various types of consumer vulnerabilities)? What other steps will you take to minimize negative consequences⁄costs imposed upon consumers?”

The BBC will ensure that the .BBC registry is set-up in line with the BBC’s mission and purpose, managed in accordance with BBC domain name policies and procedures, and that the registration of names within the .BBC registry is restricted to authorised representatives of the BBC. This will eliminate or significantly minimize social costs and negative consequences on consumers.

i. “How will multiple applications for a particular domain be resolved, for example, by auction or on a first come first served basis?”

The .BBC registry will be closed to third-parties, and there will therefore be no market in .BBC domains. We will not receive multiple applications for a particular domain and so there will be no need for any resolution.

ii. “Explain any cost benefits for registrants you intend to implement (e.g. advantageous pricing, introductory discounts, bulk registration discounts).”

As all .BBC domain names will be registered to the BBC (or its wholly owned subsidiaries) there will be no cost benefits for registrants.

iii. “The Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than 10 years. Additionally the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation?”

The BBC IDSG will set the period of registration for .BBC domains. The BBC is making an application for the .BBC gTLD to support its mission and strategic goals and to protect the BBC brand, not to generate revenues from selling domains. All .BBC domains will be registered to the BBC (or under BBC Fair Trading guidelines, to its wholly-owned commercial subsidiaries) and therefore issues around pricing including price escalation are not relevant and contractual commitments will not be necessary. That aside, the BBC will comply with the provisions of Section 2.10 of the Registry Agreement.

Before launching the .BBC registry, BBC will develop and publish its policies and guidelines, setting out full details of how the registry will implement its vision and purpose as set out in this answer. BBC may adapt its policies and proposed use of the .BBC registry, in a manner consistent with the BBC’s public purposes, to reflect changes in its business and the adoption of new gTLDs by the community.

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