| gTLD | Full Legal Name | E-mail suffix | Detail | | .Shouji | QIHOO 360 TECHNOLOGY CO. LTD. | 360.cn | View |
The mission and purpose of .SHOUJI Generic Top-Level Domain (gTLD) represents the Applicant, Qihoo 360 Technology Company Limited (360), its strategic and enduring effort in preserving Top-Level Domain resources for its existing and future businesses. 360 will also be filling three other gTLD strings in this application round, namely “.YUN”, “.XIHUAN”, and “.ANQUAN”, in addition to the .SHOUJI string. These four applied-for strings are perfect representation of 360’s ultimate business value and core competency to date and in foreseeable future. They are considered to be critically important to 360 as well as to over 400 million users that 360 serves.
Speficially, .SHOUJI TLD will be offering through existing 360 mobile application marketplace service, as identifier for limited number of ʺeligible registrants. The .SHOUJI will be based on a standard domain registry ⁄ registration bundled with available and applicable value-added servic. The role of eligible registrant will be further defined, and should include both 360 and non-360 users. For more information regarding 360 mobile application marketplace service please visit http:⁄⁄shouji.360.cn⁄pop⁄360box⁄index.php . Currently, the service is available in China mainland only with active monthly users above 2 Million and expected to reach 8 Million by the end of 2012. 360 plans to expand its service globally upon the launch of the .SHOUJI TLD registry service.
As a company operating in fast-changing competitive landscape in Chinese Internet marketplace, 360 believes in and strives for constant evolution and innovation in its consumer-facing web and mobile services. 360 plans to make every possible attempt to ensure its user reliability, recognition, reputation, and experience at the Internet Top-Level. Based on further research and findings in domestic and international marketplace, there could be other areas and goals that 360 may identify prior to or upon launching the TLD registry.
Qihoo 360 Technology Company Limited
We are the No. 3 Internet company in China as measured by user base, according to a report we commissioned from iResearch. In January 2011, we had over 400 million monthly active Internet users, representing a user penetration rate of 85.8% in China, according to iResearch. Recognizing security as a fundamental need of Internet and mobile users, we offer comprehensive high-quality Internet and mobile security products free of charge, providing users with secure access points to Internet activities. As a result, we have amassed a large and loyal user base, which we monetize primarily through offering online advertising and Internet value-added services.
We are also the No. 1 provider of Internet and mobile security products in China as measured by user base, according to iReseach. In January 2011, we had 328 million monthly active Internet security product users, representing a user penetration rate of 83.9% in China, according to iResearch.
Our core Internet and mobile security products include:
• 360 Safe Guard and 360 Anti-virus , the No. 1 and No. 2 Internet security products in China, with 301 million and 248 million monthly active users in January 2011, respectively, according to iResearch;
• 360 Mobile Safe , the No. 1 mobile security product in China, with a market share of 58.2% as measured by the number of active users in January 2011, according to iResearch.
Despite of global economic downturn, 360 continues to experience robust growth in all major areas throughout 2011 and particularly in the second half. As it maintains dominant market position in Chinaʹs Internet security industry, we continued to expand our market share in other key product areas. Our browsersʹ user penetration hit another record high of 59.5% at the end of 2011, compared to 41% at the end of 2010, further strengthening our leading market position. Total monthly active users of Qihoo 360ʹs products and services surpassed 400 million for the first time ever in our companyʹs history, a significant leap from 290 million at the end of 2010.
360 is a public-listed since March 2011 (NYSE: QIHU). Its latest corporate as well as financial information can be found at http:⁄⁄ir.360.cn⁄ .
As mentioned earlier, initially, all available second-level strings of .SHOUJI (e.g. example.SHOUJI) will be allocated only to eligible registrant for internal corporate business purposes. 360 plans to adopt this approach and expects to maintain it for up to 3 years (Initial Period) from the launch of the “.SHOUJI” registry service. Such approach will be regularly evaluated and adjusted if appropriate and necessary. Depending a various internal and external factors, including market demand and user expectation, 360 may consider a phased roll-out approach towards to the general public but will do so after the conclusion of the Initial Period. This approach shall help minimize potential technological, marketing and operational risks, and allow ample time for 360’s management to evaluate best possible and long-term strategy of utilizing .SHOUJI TLD prominently.
360 has conducted some preliminary analysis of definition of eligible registrant and the potential use case options on the type of domain name that is permitted for registration and by whom. To the best of 360’s knowledge as a registry operator, the eligible registrant may be:
-- a registered, verified, and paid 360 user;
-- a registered and verified 360 user with login activities at least once every a week, for at least a consecutive 3-month prior to the launch of the registry;
-- registered and verified non-360 user from competing or non-competing websites in China or elsewhere in which 360 has acquired necessary mechanism, including and not limited to contractual agreement, to offer services through best-possible commercial means;
-- an official or frequently-used name of the department or business unit within 360;
-- a category of service or product, event, campaign, or other marketing initiatives as carried out by 360 or its affiliates;
-- a member of Board, Staff, affiliated person, partner or collaborator;
other relevant entity, sub-group, or personnel to be further defined
The eligible registrant is authorized to be a user or administrator of a .SHOUJI second level domain. Subject to operational requirement and other business factors, the eligible registrant should be able to register one or multiple .SHOUJI domain names. Specific roles and responsibilities of a registrant will be defined prior to the launch of the .SHOUJI TLD. 360 will ensure that its registrants are provided with clear guidance on registration policy, and the registry services are offered in a safe and trusted environment.
All four strings that 360 applies, once approved and delegated, will be under the management of a single business unit to ensure business sustainability, policy consistency, and operational stability of each TLD. This is also to offer an orderly launch program for any particular applied-for TLD. At its best current thinking, 360 does not plan to launch more than 1 string at any 6-month period. This thinking, however, is subject to market condition and other internal and external factors.
| gTLD | Full Legal Name | E-mail suffix | Detail | | .book | Double Bloom, LLC | donuts.co | View |
Q18A CHAR: 7985
ABOUT DONUTS
Donuts Inc. is the parent applicant for this and multiple other TLDs. The company intends to increase competition and consumer choice at the top level. It will operate these carefully selected TLDs safely and securely in a shared resources business model. To achieve its objectives, Donuts has recruited seasoned executive management with proven track records of excellence in the industry. In addition to this business and operational experience, the Donuts team also has contributed broadly to industry policymaking and regulation, successfully launched TLDs, built industry-leading companies from the ground up, and brought innovation, value and choice to the domain name marketplace.
DONUTS’ PLACE WITHIN ICANN’S MISSION
ICANN and the new TLD program share the following purposes:
1. to make sure that the Internet remains as safe, stable and secure as possible, while
2. helping to ensure there is a vibrant competitive marketplace to efficiently bring the benefits of the namespace to registrants and users alike.
ICANN harnesses the power of private enterprise to bring forth these public benefits. While pursuing its interests, Donuts helps ICANN accomplish its objectives by:
1. Significantly widening competition and choice in Internet identities with hundreds of new top-level domain choices;
2. Providing innovative, robust, and easy-to-use new services, names and tools for users, registrants, registrars, and registries while at the same time safeguarding the rights of others;
3. Designing, launching, and securely operating carefully selected TLDs in multiple languages and character sets; and
4. Providing a financially robust corporate umbrella under which its new TLDs will be protected and can thrive.
ABOUT DONUTS’ RESOURCES
Donuts’ financial resources are extensive. The company has raised more than US$100 million from a number of capital sources including multiple multi-billion dollar venture capital and private equity funds, a top-tier bank, and other well-capitalized investors. Should circumstances warrant, Donuts is prepared to raise additional funding from current or new investors. Donuts also has in place pre-funded, Continued Operations Instruments to protect future registrants. These resource commitments mean Donuts has the capability and intent to launch, expand and operate its TLDs in a secure manner, and to properly protect Internet users and rights-holders from potential abuse.
Donuts firmly believes a capable and skilled organization will operate multiple TLDs and benefit Internet users by:
1. Providing the operational and financial stability necessary for TLDs of all sizes, but particularly for those with smaller volume (which are more likely to succeed within a shared resources and shared services model);
2. Competing more powerfully against incumbent gTLDs; and
3. More thoroughly and uniformly executing consumer and rights holder protections.
THIS TLD
This TLD is attractive and useful to end-users as it better facilitates search, self-expression, information sharing and the provision of legitimate goods and services. Along with the other TLDs in the Donuts family, this TLD will provide Internet users with opportunities for online identities and expression that do not currently exist. In doing so, the TLD will introduce significant consumer choice and competition to the Internet namespace – the very purpose of ICANN’s new TLD program.
This TLD is a generic term and its second level names will be attractive to a variety of Internet users. Making this TLD available to a broad audience of registrants is consistent with the competition goals of the New TLD expansion program, and consistent with ICANN’s objective of maximizing Internet participation. Donuts believes in an open Internet and, accordingly, we will encourage inclusiveness in the registration policies for this TLD. In order to avoid harm to legitimate registrants, Donuts will not artificially deny access, on the basis of identity alone (without legal cause), to a TLD that represents a generic form of activity and expression.
DONUTS’ APPROACH TO PROTECTIONS
No entity, or group of entities, has exclusive rights to own or register second level names in this TLD. There are superior ways to minimize the potential abuse of second level names, and in this application Donuts will describe and commit to an extensive array of protections against abuse, including protections against the abuse of trademark rights.
We recognize some applicants seek to address harms by constraining access to the registration of second level names. However, we believe attempts to limit abuse by limiting registrant eligibility is unnecessarily restrictive and harms users by denying access to many legitimate registrants. Restrictions on second level domain eligibility would prevent law-abiding individuals and organizations from participating in a space to which they are legitimately connected, and would inhibit the sort of positive innovation we intend to see in this TLD. As detailed throughout this application, we have struck the correct balance between consumer and business safety, and open access to second level names.
By applying our array of protection mechanisms, Donuts will make this TLD a place for Internet users that is far safer than existing TLDs. Donuts will strive to operate this TLD with fewer incidences of fraud and abuse than occur in incumbent TLDs. In addition, Donuts commits to work toward a downward trend in such incidents.
OUR PROTECTIONS
Donuts has consulted with and evaluated the ideas of international law enforcement, consumer privacy advocacy organizations, intellectual property interests and other Internet industry groups to create a set of protections that far exceed those in existing TLDs, and bring to the Internet namespace nearly two dozen new rights and protection mechanisms to raise user safety and protection to a new level.
These include eight, innovative and forceful mechanisms and resources that far exceed the already powerful protections in the applicant guidebook. These are:
1. Periodic audit of WhoIs data for accuracy;
2. Remediation of inaccurate Whois data, including takedown, if warranted;
3. A new Domain Protected Marks List (DPML) product for trademark protection;
4. A new Claims Plus product for trademark protection;
5. Terms of use that prohibit illegal or abusive activity;
6. Limitations on domain proxy and privacy service;
7. Published policies and procedures that define abusive activity; and
8. Proper resourcing for all of the functions above.
They also include fourteen new measures that were developed specifically by ICANN for the new TLD process. These are:
1. Controls to ensure proper access to domain management functions;
2. 24⁄7⁄365 abuse point of contact at registry;
3. Procedures for handling complaints of illegal or abusive activity, including remediation and takedown processes;
4. Thick WhoIs;
5. Use of the Trademark Clearinghouse;
6. A Sunrise process;
7. A Trademark Claims process;
8. Adherence to the Uniform Rapid Suspension system;
9. Adherence to the Uniform Domain Name Dispute Resolution Policy;
10. Adherence to the Post Delegation Dispute Resolution Policy;
11. Detailed security policies and procedures;
12. Strong security controls for access, threat analysis and audit;
13. Implementation DNSSEC; and
14. Measures for the prevention of orphan glue records.
DONUTS’ INTENTION FOR THIS TLD
As a senior government authority has recently said, “a successful applicant is entrusted with operating a critical piece of global Internet infrastructure.” Donuts’ plan and intent is for this TLD to serve the international community by bringing new users online through opportunities for economic growth, increased productivity, the exchange of ideas and information and greater self-expression.