18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

Recognizing how quickly our world is becoming smaller from a movement of information or sharing of ideas perspective, and the global accountability inherent with, it is the mission of .LIFE to offer an alternative gTLD to people around the world whom would like to associate themselves with the idea of a caring global community in the ever expanding environment of the World Wide Web. .LIFE shall be identified, through marketing strategies and global charity participation efforts, as an entity supporting freedom of expression and the peaceful sharing or promotion, of thoughts, ideas, charities or business. It is the intent to have .LIFE be associated with the betterment of Life, from the perspective of the .LIFE domain purchaser, be it at the level of personal, family, municipal community, national community, international community or global community for both profit and not for profit organizations.
The purpose of the .LIFE gTLD is to:
• Provide all those interested, world-wide, in disseminating or seeking information, whether non-commercial or commercial, issues, news, culture, lifestyle, entertainment, sports or any other topic with a convenient and recognizable domain name that associates them and⁄or their information with a caring global community.
• Provide all those interested, world-wide, in selling or purchasing goods or services of any kind, or providing information, with a convenient and recognizable domain name that associates them and⁄or their goods or services with a caring global community.
• Provide a top-level domain name that provides an identifiable means of communicating with people, organizations and businesses who do associate or identify with a caring global community.
• Provide the world-wide Internet-using public with an additional choice of available domain names at competitive prices.
The mission of .LIFE is:
• The sharing and promotion of a caring global community, through the corporate values of Appreciation, Honesty, Beauty and Discipline by making domain names ending in .LIFE available to all those who may want to use such .LIFE domain names for their own political, business, personal or other legal purposes world-wide.
• The promotion of a caring global community by having information of any and all types and for any and all legal purposes available and disseminated from websites and email addresses ending in .LIFE for the registrants and users own purposes world-wide.
• The promotion of a caring global community by allowing business, not-for-profits and individuals to associate their products, services, information, issues, causes, interests, perspectives, positions, policies and selves with a caring global community for their own purposes world-wide.
• To allow people and organizations to promote their association or identification with a caring global community on the Internet and in emails.
• To provide an identifiable means for people, organizations and business to communicate with those who associate or identify with .LIFE.
• To increase the number of people and organizations world-wide that publicly identify themselves via the Internet and new media with a caring global community through their use of .LIFE domain names and email accounts by making such .LIFE domain names affordable and readily available (subject to compliance with the rules governing .LIFE discussed elsewhere in this Application).
At present, no specific .LIFE domain name, or useful top-level alternative domain name, exists for the people, organizations and businesses that associate themselves with a caring global community or people, organizations and business that want to communicate with them. Those wanting a domain name that indicates some level of association with or recognition of a caring global community could seek a second level domain name such as “caring.com,” global.us” or “community.info,” but such domain (or similar names) are not readily available under the limited number of existing gTLDs, and more importantly only provide a secondary (at best) or weak (at worst) relationship between the domain name and caring global community, which we believe is the primary goal of the registrant of such caring global community related names. From a competitive perspective, registrants that want a domain name that effectively and efficiently shows an association with caring global community, or registrants that want a domain name that allows them to identifiably communicate with people who associate or identify with caring global community face a domain name marketplace that provides them with few if any options for their purposes. The .LIFE top-level domain will resolve this problem by providing registrants with an efficient, effective, prominent, instantly understood way of showing their association with the caring global community, and provide those registrants who desire it a domain that that can effectively communicate information to such Internet users in an identifiable way, while at the same time providing competition with the existing TLDs and new gTLDs that will be approved by ICANN, thereby increasing consumer choice.

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