gTLD	Full Legal Name	E-mail suffix	Detail
.physio	PhysBiz Pty Ltd	riseley.com.au	View

THE MISSION AND PURPOSE OF THE NEW RESTRICTED .PHYSIO GTLD IS TO BENEFIT INTERNET USERS BY ENSURING INCREASED TRUST, CONVENIENCE & UTILITY.
The .physio gTLD will be a new generation gTLD serving the interests of members of the physiotherapy⁄physical therapy (“physio”) profession, as well as internet users more generally. The .physio domain will provide an internet space for the physio community, not in the sense of representing the existing community, but instead through the creation of an online identity for members of the profession, professional associations, affiliated persons & entities in connection with the physio profession. PhysBiz Pty Ltd (PhysBiz) intends to create and authoritative internet space and verifiable resource for internet users to access information and professional services with the .physio gTLD. In making this application, PhysBiz has the support of the World Confederation for Physical Therapy (WCPT) & intends to maintain an ongoing relationship with the WCPT to promote the global success of this initiative. The WCPT is the sole international organisation representing physio’s worldwide; with 106 national member organisations & a total 350,000 physios.
Registrations for second or third level domain names under the new .physio gTLD will only be available to those associated with the physio profession, namely qualified or registered physios, physio students, assistants, aides, professional physio associations, physio entities⁄businesses & universities that offer courses in or relating to physio. Imposing such criteria for registration aims to ensure that the .physiogTLD presents authoritative and verifiable information relating to the physio profession to the general public. Though it is a wide spread global occupation, the physio industry has limited avenues for its professionals & professional associations to interact with one another. . As such, physio intends to provide a space for a networking and enterprising physio industry to develop by providing online tools and business services to members of the profession and information to internet users.

The internet has created a means for global communication and interaction, allowing for greater levels of information exchange, as well as facilitating efficient business transactions. Information about the physio industry is increasingly presented and organised on the internet, allowing for easy interactions and transactions with customers and clients. .physio will also provide an authentic resource for members of the public in relation to physio, allowing for information and professional services to be accessed by end users in a simple and trustworthy way. The creation of an online physio community, through the .physio gTLD will increase utility, convenience and assurance of reliability in the authenticity of information to be provided. The .physio gTLD will continue to create awareness and to add legitimacy to the industry; instilling greater user confidence and trust in the profession.

The mission and purpose of the proposed .physio gTLD shares ICANN’s initiatives to promote the public interest. .physio is committed to contribute towards achieving such initiatives in line with ICANN’s Affirmation of Commitments, which includes:

- consumer trust: .physio will operate as a restricted registry, allowing only those associated with the physio profession, who meet the eligibility requirements, to register under the new gTLD, as specified in the .physio registration policy. Consumers will be able to act with greater confidence and assurance that the information that they are receiving from the .physio domain space is provided by professionals and related businesses in the physio industry. It is estimated that 60-80% of people use the internet to search for health information. There exists a large amount of unregulated information with significant issues with quality, accuracy and completeness of information (Choice Magazine, March 2012). As domain names within .physio will be subject to controlled registration standards, policies and procedures, internet users will have greater confidence in the information that they receive about the physio profession; and
- competition: the .physio gTLDis anticipated to contribute to the initiatives of competition and consumer choice through its operation focused on promoting consumer trust and convenience. It may have the effect of instilling such initiatives between prospective registrants in the physio profession who have a choice of gTLDs with which to register. Increased trust in .physio gTLD will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs; and
- consumer choice: the proposed new gTLD will enable user-driven improvements and innovations, with specific relevance to the physio industry and related services, with second and third level domains to be registered by those associated with the physio profession. This will allow consumers more choice for interacting with the physio profession, as well as encouraging competition between members of the profession to best interact with such consumers. The .physio gTLD will operate with a restricted registration policy to have effective control over registration and use of the domain names, which will also contribute towards general service innovations on the internet.
It is difficult to anticipate the number of registrations in the restricted registry for .physio as the number may be determined by the effectiveness of marketing and the reception of internet users to the new gTLDs more generally. Projections for the number of gTLDs to be registered under .physio are based upon an estimated potential registrant population of 700,000, consisting of 600,000 physios, as well as an additional number of students, assistants, businesses and affiliates of the profession. The minimum estimated number of registrations for .physio in the first 3 years is 22,500 registrants or around 3% of the estimated potential registrant population of 700,000. The minimum estimate of 3% is considered reasonable based on the experience of small registries, such as .pro & .cat, in their first few years. It is anticipated that no more than 45,000 registrants (7% of the estimated potential registrant population) will register domain names in the .physio gTLD within the first three years.
In its endeavour to promote and expand the .physio gTLD, PhysBiz will continue to comply with all operational, technical & policy requirements, as well as maintaining consumer trust & the stability of the internet. PhysBiz will keep ICANN reasonably informed of any material developments relating to .physio gTLD including compliance with the continued operations instrument obligations as set out in Spec. 8 of the Registry Agreement.
The .physio gTLD will provide the opportunity to create relevant domain names for use including product, services or geographic names in the second or third level domain names. In accordance with registration policies and the proposed measures for the protection of geographic names as outlined in response to Q22, the .physio gTLD will allow the use of geographic names to localise its websites. The use of geographic names at the second level will be reserved for use by the relevant national member organisations of the World Confederation for Physical Therapy Member Organisation, which intends toconnect internet users with relevant information as applicable to the territory and comply with required rules and regulations in the national territory.
At this stage, the .physio gTLD does not intend to utilise Internationalised Domain Names at the second level. However, as the use of the .physio gTLD evolves, IDNs may be utilised within the domain space to allow internet users to engage with .physio and the physio profession in their native language, creating a more positive user experience & encouraging diversity.

gTLD	Full Legal Name	E-mail suffix	Detail
.sydney	State of New South Wales, Department of Premier and Cabinet	dpc.nsw.gov.au	View

The mission and purpose of the new .sydney gTLD is to promote the city of Sydney, including its residents, culture, events, commerce, institutions and landmarks by creating a dedicated, authoritative online space that extends and strengthens in the online environment the City of Sydney pride and brand.

The .sydney gTLD will create a new generation gTLD serving the interests of residents of Sydney and the State of New South Wales (NSW) and internet users in general looking for products, services and information relating to Sydney, NSW, Australia. The .sydney gTLD will be a domain space specifically dedicated to information with a direct relevance and connection to the city of Sydney. It will provide a unique internet space that supports businesses, residents, community groups, local and state government bodies and the visitor economy in NSW. The .sydney gTLD will offer these potential registrants innovative marketing opportunities and a new channel of communication focused on their local area. Internet users will also benefit from the .sydney gTLD through increased quantity of reliable and customer-focused, locality-specific content.

As the applicant for the .sydney gTLD, the State Government of NSW, through its Department of Premier and Cabinet (DPC), aims to invest in the future of Sydney by promoting Sydney as a great place to live, work, invest, visit and learn, leveraging pride of place and the strength of the Sydney brand. This application for the .sydney gTLD by the DPC has the full support of the Government of NSW and City of Sydney government.

Sydney is the most populous city in Australia and the capital of Australia’s most populous state, New South Wales. The greater metropolitan area of Sydney’s 38 Local Government Areas (LGAs), including the City of Sydney, has over 4.5 million inhabitants. In 2010, Sydney was ranked 7th in Asia and 28th globally for economic innovation in the ‘Innovation Cities Top 100 Index’ by Innovation Agency 2thinknow (www.innovation-cities.com⁄innovation-cities-top-100-index-top-cities⁄). Sydney was also ranked 11th in Mercer Human Resource Consulting’s 2011 Worldwide Quality of Living Survey (www.mercer.com⁄press-releases⁄quality-of-living-report-2011#Asia-Pac).

The registration of second level domain names within the .sydney domain space will only be available to businesses registered in NSW, visitor economy service providers registered with the NSW Government, local government, community groups and residents with a NSW, Australia address. These criteria for registration are imposed to ensure that the .sydney gTLD presents reliable and trustworthy information relevant to activities, businesses, community groups, organisations and government bodies with a connection to Sydney. The .sydney gTLD will be an online space where eligible registrants are required to use domain names in a manner that is not illegitimate or inconsistent with the mission and purpose of the .sydney gTLD. The .sydney gTLD is intended to encourage business viability and growth by providing a dedicated and targeted online geo-distinctive presence and innovative marketing opportunities. This will benefit internet users and promote competition in the marketplace.

The internet has created a means for global communication and interaction, allowing for greater levels of information exchange, as well as facilitating efficient business transactions. Information about Sydney is widely available on the internet, allowing internet users worldwide to easily access online information regarding work, life, entertainment or tourism in Sydney. A dedicated .sydney gTLD will, however, provide a clearly labelled and relevant resource for internet users, including visitors to Sydney and NSW, bringing together and giving easier access to information about events, businesses, communities, government bodies, landmarks, and organisations in or related to Sydney. The .sydney gTLD will meet the need for a specific online space to target NSW residents and businesses and will enhance the strength, pride and value of the Sydney brand. The number of registrations in the .sydney TLD by the end of year three is projected to be 36,122 domain names.

The mission and purpose of the proposed new gTLD share ICANN’s initiatives to promote public interest. DPC is committed to contribute towards achieving such initiatives in line with ICANN’s Affirmation of Commitments, which includes:
– consumer trust: the .sydney gTLD registry will operate as a registry where only visitor economy service providers registered with the State Government of NSW, local government bodies and NSW resident individuals, businesses and community groups will be able to register domain names, as set out in the .sydney registration policy. All domain names will be registered at the second level. Consumers will be able to have greater confidence in the information provided under the .sydney gTLD knowing that the information is provided by businesses, government bodies or NSW residents or groups that meet the eligibility criteria. As domain names within .sydney will be subject to registration standards, policies and procedures, the incidence of abuse and cybersquatting (through adequate protection of trademark holders) will be significantly lower than in open TLD spaces;
– competition: the .sydney gTLD will contribute to the initiatives of competition and consumer choice through its operation focused on promoting consumer trust and convenience as well as providing an alternative domain name space to registrations in other TLDs. The .sydney gTLD will provide more choice for registrants to clearly distinguish themselves in the online environment by demonstrating their direct connection to Sydney, the capital of NSW, Australia. Increased trust in the .sydney gTLD will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs; and
– consumer choice: the proposed new gTLD will enable user-driven improvements promoting the Sydney brand, with second level domains to be registered only by eligible registrants. This will allow consumers more choice and options to register domain names. It will also enable more and easier interaction with local government bodies, community groups, businesses and organisations, as well as encourage competition between these potential registrant groups to best interact with such consumers. The .sydney gTLD will operate a registration policy to have effective and well-balanced oversight over registration and use of the domain names, which will also contribute towards general service innovations on the internet.

In its endeavour to promote and expand the .sydney gTLD, as well as maintain consumer trust and the stability of the internet, DPC will comply with all operational, technical and policy requirements. DPC will keep ICANN reasonably informed of any material developments relating to .sydney gTLD including compliance with the continued operations instrument obligations as set out in Specification 8 of the Registry Agreement.

DPC does not initially intend to utilise Internationalized Domain Names (IDNs). However, as the use of the .sydney gTLD evolves, it is anticipated that DPC may decide to utilise IDNs within the .sydney domain space to allow internet users to engage with .sydney in their native language and via their local website, creating a more positive user experience and encouraging diversity. In accordance with Specification 5 of the Registry Agreement, and as specified in the response to Question 22, geographic names will not be available for registration without prior agreement from the relevant government or review and approval by the GAC.