18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

What operating rules will you adopt to eliminate or minimize social costs (e.g. time or financial resource costs as well as various types of consumer vulnerabilities)?

We do not expect our use of the .GUCCI registry to impact in any negative way upon internet users because there will be no market in .GUCCI domains.


How will multiple applications for a particular domain be resolved, for example, by auction or on a first come first served basis?

We have no plans to sell domains in the .GUCCI registry. Therefore the possibility of multiple applications is very remote. Should it happen, the decision on which eligible representative of Gucci gets a domain will be taken by the Domains Manager after a consideration of the registry’s policies and the strategic needs of the business.


Explain any cost benefits for registrants you intend to implement (e.g. advantageous pricing, introductory discounts, bulk registration discounts).

Cost benefits will not be required because we have no intention of offering for sale domains in the .GUCCI registry.


The Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than 10 years. Additionally the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation?

Domains in the .GUCCI registry will be allocated to pre-approved members of Guccio Gucci SpA or affiliates who will meet strictly enforced terms of use. Thus there will be no requirement for contractual commitments in terms of price escalation, though we will comply with the provisions of Section 2.10 of the Registry Agreement. Domains in the .GUCCI registry will be allocated for variable time periods in line with policy set by the Gucci Domain Name Management team.

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