18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

18.1 Describe the mission⁄purpose of your proposed gTLD.
The missions and purposes of the proposed .taipei gTLD are described as follow:
1. The .taipei gTLD to promote the city name
As the capital city of Taiwan, Taipei has been at the center of rapid economic development in the country and has now become one of the global cities in the production of high technology and its components. This is part of the so-called Taiwan Miracle which has seen dramatic growth in the city following foreign direct investment in the 1960s. Taiwan is now a creditor economy, holding one of the worldʹs largest foreign exchange reserves of over US$352 billion as of February 2010. The foreign exchange reserves in Taiwan have increased to be US$390 billion in February, 2011. The huge amount makes Taiwan to be the country which had the fourth biggest foreign exchange reserves in the world.
Despite the Asian financial crisis, the economy continues to expand at about 5% per year, with virtually full employment and low inflation. As of 2007, the nominal GDP of the core city of Taipei has accrued to an amount of nearly US$160 billion, while the metro region of Taipei has a nominal GDP of around US$260 billion, a record that would rank it 13th among world cities by GDP. The GDP per capita of Taipei is US$48,400, and the second highest in Asia behind Tokyo.
Taipei and its environs have long been the foremost industrial area of Taiwan, consisting of high-tech industries of electronic products and components, electrical machinery and precision equipment. Services, including those related to commerce, transportation, and banking, have become significant contributing factors of economic growth. National brands such as ASUS, ChunghwaTelecom, China Airlines, Mandarin Airlines, Uni Air, Tatung, and D-Link are headquartered in Taipei City. The special location, abundant resources, and Critical mass effects make Taipei City the most prosperous city in Taiwan.
Taipei City is a special municipality which is directly under the Central Government of Taiwan. The mayor of Taipei City has a four-year term and is elected by direct popular vote of its 2.7 million citizens. The on-lined presence of the Taipei City Government under the .taipei gTLD can promote its public image by providing services to businesses and citizens on an upgraded level.
Taipei City is a famous international city, and Taipei City Government has experience of holding international events, such as the 2010 Taipei International Flora Exposition and the approaching Universiade in 2017. We believe that, through attracting more registrants to register .taipei domain names, Taipei City can get more exposure and attentions, which may give Taipei City more opportunities to hold international activities and market the name of Taipei City.
2. The .taipei gTLD to promote the image of the city
As one of the most well-known cities in Asia, Taipei City has special culture and image. In the mind of Taiwanese, Taipei City represents fancy dreams and fast life style. Taipei City is also the city of arts and entertainments. Public arts and exhibitions can be found everywhere, and these all make Taipei City unforgettable in people’s minds. Citizens of Taipei City show their love of the city in several surveys, such as the survey of happiness, which indicated that Taipei City got the highest scores of happiness in 2011, remaining the happiest city of Taiwan.
Through the eyes of visitors, it is readily to recognize Taipei City as a friendly and warm city. Taipei City is always open-armed for citizens and visitors, establishing convenient Infrastructures and amicable services. Taipei City is a city which never let you down.
Media and movies can also express the charm of Taipei City. Besides being friendly and warm, Taipei City also presents mystery and elegance in the shots of video cameras. Through the movie “Au Revoir Taipei”, Taipei City is attractive and mysterious. Book stores are all over the streets; fancy night lives and smiles of people can catch the eyes of audience. Taipei City is also a place with archaic history. In the movie ”Monga”, the old era of Taipei was showed and interpreted in a beautiful way. Everyone can find the parts of Taipei City to love.
3. The .taipei gTLD to boost city tourism
Ranked 17th in the survey of Index of Global Destination Cities in 2011(reported by MasterCard International), Taipei City remains popular and attracts more tourists year after year. Tourism is a significant component of the local economy with international visitors totaling almost 3 million in 2008. Taipei has many top tourist attractions and contributes a significant amount to the US$6.8 billion tourism industry in Taiwan.
In Taipei, you can find the world’s 2nd tallest building and the biggest collection of Chinese art. Taipei invites you into a world of fascinating contras – a mix of the modern and traditional with a generous dash of energy and friendly smiles to make Taipei one of your most memorable trips to Asia.
Incense-veiled temples dating back to dynastic times blend seamlessly with a neon street life of a decidedly more modern era. Taipei has dozens of world-class restaurants where gourmets can sample the best regional Chinese cuisines; and for the gourmand, there are plenty of night markets serving up scrumptious evening snacks in an environment of chaotic excitement and fun. After tasting foods of Taipei, tourists can find beautiful sceneries or creative markets when walking on the street. Taipei City is a place which always gives visitors new experiences and new perspectives.
The polarities of Taipei are vividly present with the joining of the urban and natural worlds. Just a few minutes away from the heart of the city, you can soak away the cares of the world in mineral-rich hot springs nestled in the lush mountain foothills ringing the Taipei Basin. Taipei is the city which is hugged by mountains and sea. Except beautiful flower blossoms in the famous Shilin Residence, there are incredible sunset and night scenes on Yangmingshan. And throughout the city there are plenty of trails, parks, and other oases of tranquility to lift and invigorate your spirits.
Whether you are just stopping over en route to another Asian destination, or planning a longer stay, Taipei is a multi-faceted treasure that will call you back again and again. Now you can discover the heart of Asia in beautiful Taipei at the new gTLD of .taipei.
4. The .taipei gTLD to enhance visitor services
Taipei is the political, economic, and cultural center of Taiwan. The National Palace Museum which has one of the largest collections of Chinese artifacts and artworks in the world is located in Taipei. Considered to be a global city, Taipei has railways, high speed rail, highways, Mass Rapid Transportations, airports, and bus lines connecting Taipei with all parts of the island.
The on-lined presence of the Taipei City Government under the .taipei gTLD can promote its public image by providing services to businesses and citizens on an upgraded level. The Taipei City governmental functions will have impacts far beyond their traditional jurisdictions and geographic limits.
In addition, Taipei City is the core of Taiwanese spectaculars and Chinese culture. By introducing the .taipei gTLD into the domain name space, any business entity or community with Taiwanese or Chinese connections around the world may seek to establish presence on the Internet with a Taipei City identity instead of simply under ccTLDs or other existing gTLDs. .taipei gTLD can make these business entities or communities more recognizable. Through the promotion of .taipei gTLD, these entities and communities can get benefits and more attentions.
For the visitors of the .taipei gTLD, it is easier and more convenient for them to identify the city name of Taipei and distinguish the products and services from alternative geographic locations.

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