18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

Pizza is the most popular food in the United States, with pizza restaurants selling over 3 billion pizzas per year. Some of the most successful restaurants in the world are pizza places, and pizza’s popularity and diversity of flavors help it adjust and adapt to any palate. The .PIZZA top-level domain, will help promote competition among pizza restaurants and transparency for customers.

With over 3 billion sold every year, pizzas represent a market of over $30 billion. The 60,000 pizza parlors in the US feed Americans over 100 acres of pizza per day, equaling almost 350 slices per second. (Source: http:⁄⁄www.thinkquest.org⁄pls⁄html⁄think.lsearch?s=1538171306239909&cx=000315470966420306637%3Amwsjqlz8fvs&cof=FORID%3A11%3BNB%3A1&ie=UTF-8&q=pizza&r=N#915) The largest pizza chain restaurants have several hundred locations, with the top four over 2,000 each: Pizza Hut (14,800 locations), Domino’s Pizza (8,600 locations), Papa John’s Pizza (3,200 locations), and Little Caesars (2,000 locations).

Over 250 Million pounds of pepperoni are consumed every year, representing 36% of all pizza orders. Mozzarella cheese represents over 30% of the total US cheese output, and vegetarian pizzas make up 40% of all pizzas sold. (Source: http:⁄⁄www.kitchenproject.com⁄pizza⁄PizzaCombinations.htm)

Pizzerias make up 17% of all restaurants in the United States, and it has been reported that 93% of all Americans eat pizza at least once per month. (Source: http:⁄⁄www.homemade-pizza-made-easy.com⁄pizza-facts.html) Even with current diet trends and increasing numbers of people with dairy- or gluten-free diets, pizza has remained one of the most beloved foods in the United States.

The communities that surround individual pizzerias and chain restaurants are strong and loyal. Pizza is often delivered to homes and offices and customers often search for and place orders via a website or mobile device. The .PIZZA top-level domain will help pizza restaurants advertise their specialties and help distinguish themselves from the rest of the food industry.

Similar gTLD applications: (0)