18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

The .HOTEL top-level domain will offer travelers better access to information regarding the quality and price of hotels, motels, and other lodging, while at the same time giving hotels better access to potential customers.

Over 65,000 lodging establishments are available in the United States hospitality industry. Of these, hotels and motels make up a majority of the lodging establishments which offer food services, recreational activities and meeting places in order to meet the variety of their customers needs. Hotels provide 1.9 million jobs each year, representing a powerful force in the economy. (Source: http:⁄⁄www.bls.gov⁄oco⁄cg⁄cgs036.htm)

The Internet has become the primary source for researching and booking hotels. In an EU study done on travel habits, over 70% of lodgers used the Internet to book hotel rooms, exceeding phone calls and travel agencies. (Source: http:⁄⁄www.nh-hotels.com⁄nh⁄en⁄press_room⁄535.html)

The Internet has created an enormous change in the process of searching for, identifying, and acquiring lodging while away from home. Travelers now immediately visit the Internet while searching for hotels, allowing them to choose between several places based on online ratings and reviews. Hotels are no longer in charge of their own image, as customers--through their reviews--have considerable power to shape a hotel’s reputation.

The .HOTEL top-level domain will provide travelers the means to better connect with hotels, motels, inns, bed-and-breakfasts and other lodging through the development and effective management of the .HOTEL top-level domain.

Similar gTLD applications: (0)