18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

The purpose of the .TUBE gTLD is to:

• Provide all those interested, world-wide, in disseminating or seeking information, whether non-commercial or commercial, about current issues, news, culture, lifestyle, entertainment, sports or any other topic with a convenient and recognizable domain name that associates them and⁄or their information with particular topics presented primarily through a video format.
• Provide all those interested, world-wide, in selling or purchasing goods or services of any kind, or providing information, with a convenient and recognizable domain name that associates them and⁄or their goods or services with particular topics or products of interest presented primarily through a video format.
• Provide a top-level domain name that provides an identifiable means of communicating with people, organizations, businesses, and likeminded individuals that associate or affiliate with particular topics of interest through an video and electronic format.
• Provide the world-wide Internet-using public with an additional choice of available descriptive domain names at competitive prices.

We have witnessed how the sharing of texts and pictures in real time has changed the world by altering and improving the flow of information. We see the potential for .TUBE to participate by offering a gTLD that is highly intuitive and indicative of the sharing of content in video and visual formats so events around the world can not only be written and portrayed, but also captured and viewed as they happen. .TUBE can play a significant role in providing individuals, communities, businesses and organizations with a dedicated domain name and platform to disseminate and receive visual and textual content and information.

The mission of .TUBE is:

• The promotion of topics of interest and online communities through an electronic and video platform to facilitate the dissemination of their issues, causes, interests, perspectives, positions, policies, supporters and admirers by making domain names ending in .TUBE available to all those who may want to use such .TUBE domain names for their own political, business, personal or other legal purposes in the United States and world-wide.
• The promotion of topics of interest and online communities through an electronic and video format, by having information of any and all types and for any and all legal purposes available and disseminated from websites and email addresses ending in .TUBE for the registrants and users own purposes in the United States and world-wide.
• The promotion of topics of interest and online communities through an electronic and video format, by allowing business, not-for-profits and individuals to associate their products, services, information and selves with those communities for their own purposes in the United States and world-wide.
• To allow people and organizations to promote their association or identify with particular topics of interests and online communities through video on the Internet and in emails.
• To provide an identifiable means for people, organizations and business to communicate with those who associate or identify the promotion of topics of interest and online communities through electronic and video means.
• To increase the number of people and organizations in the United States and world-wide that publicly identify themselves via the Internet and new media through their use of .TUBE domain names and email accounts by making such .TUBE domain names affordable and readily available (subject to compliance with the rules governing .TUBE discussed elsewhere in this Application).

At present, no specific .TUBE domain name, or useful top-level alternative domain name, exists for the people, organizations and businesses that seek to associate themselves or identify with a topics of interest and online communities through electronic and video format, or people, organizations and business that want to communicate with them. Those wanting a domain name that indicates some level of association with or recognition of video contents could seek a second level domain name such as “***contentsinvideoformat.com,” or “***tube.com” or “***video.net,” but such domain (or similar names) are not readily available under the limited number of existing gTLDs, and more importantly only provide a secondary (at best) or weak (at worst) relationship between the domain name and contents in video format, which we believe is the primary goal of the registrant of particular topical video format -related names. From a competitive perspective, registrants that want a domain name that effectively and efficiently shows an association with a particular topic, or registrants that want a domain name that allows them to identifiably communicate with people who associate or identify with particular topic through a video format face a domain name marketplace that provides them with few if any options for their purposes. The .TUBE top-level domain will resolve this problem by providing registrants with an efficient, effective, prominent, instantly understood way of showing their association with the promotion of video format and channels, and provide those registrants who desire it a domain that that can effectively communicate information to such Internet users in an identifiable way, while at the same time providing competition with the existing TLDs and new gTLDs that will be approved by ICANN, thereby increasing consumer choice.

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