gTLD	Full Legal Name	E-mail suffix	Detail
.ren	Beijing Qianxiang Wangjing Technology Development Co., Ltd.	renren-inc.com	View

What operating rules will you adopt to eliminate or minimize social costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities)? What other stpes will you take to minimize negative consequences⁄costs imposed upon consumers?

Answers should address the following points:
(i) How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first serve basis?
(ii) Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).
(iii) Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for period of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.


“.ren” will have Sunrise process prior to opening the general registration to ensure the relevant rights owners have their first rights to their names. The Company will also adopt the Trademark Clearing House to reduce cybersquatting. Furthermore, the Company will have additional protection for geographic names. Details of these protections are described in the answer to Question 29.

How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first serve basis?

With regards to multiple applications for a particular domain name, the Applicant will adopt the following practices:
 If the multiple application requests are from within the Applicant (be it a department or a product), the Applicant will resolve the disputes internally using its dispute resolution process.
 If the multiple application requests are from users, then the disputes will be handled on a first-come first-served policy.

Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).

The pricing shall be carefully considered and be set at a price that the VIP users can accept. During the promotional period for registrations, the VIP users on the Applicant’s platform can enjoy pricing discounts. The Applicant will conduct market research to determine the specifics of advantageous pricing measures.

Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for period of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.

The Applicant will make contractual commitments to the Registrars that the wholesale price increase would not be more than 10% per annum to offset the increase in operation cost. The Applicant further makes commitment that affected registrars will have at least 6 months advance notice of any pending price adjustment.

If the Applicant intends to make a significant price increase (more than 10% per annum) for sustainability and continuity, the Applicant will make its case for ICANN review. The Applicant will cooperate with ICANN with any public consultation process. The Applicant is aware that ICANN may or may not grant such significant price adjustment on its own discrete.

gTLD	Full Legal Name	E-mail suffix	Detail
.CAPITALONE	Capital One Financial Corporation	fairwindspartners.com	View

18.3.1 What operating rules will you adopt to eliminate or minimize social costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities)?

Capital One believes that its proposed plan to initially limit registration to Capital One and its qualified subsidiaries and affiliates will provide a trusted online environment for consumers of Capital One’s financial products and services, and will thus minimize social costs. Therefore, there is no need for other trademark and brand owners to make defensive registrations in the gTLD. This verified ecosystem would also provide consumers with a single, secure source for Capital One content and information online, with a substantially lower risk of fraud and⁄or scams for its customers. Capital One’s expectation is that the usage of the .CAPITALONE gTLD will eliminate many of the vulnerabilities that Capital One consumers face in the wider Internet today.

18.3.2 What other steps will you take to minimize negative consequences⁄costs imposed upon consumers?

Capital One believes that the proposed operation of the .CAPITALONE gTLD as set forth in this application has no known negative consequences or cost implications for consumers. To the contrary, the proposed operation of this registry, including Capital Oneʹs commitment to follow the core corporate values, will likely lead to direct benefits to consumers as outlined above.

18.3.3 How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first-serve basis?

Capital One does not envision multiple applicants for the same domain name, as domain names will initially only be allocated to Capital One and its qualified subsidiaries and affiliates in accordance with the business strategy set forth in this application.

18.3.4 Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).

Capital One does not plan to implement advantageous pricing, introductory discounts, or bulk registration discounts. These marketing⁄commercial initiatives are inconsistent with the mission and purpose of the .CAPITALONE gTLD as a trusted online source identifier for Capital One and its qualified subsidiaries and affiliates. Moreover, it is the current intention of Capital One to provide domain name registrations to itself and its qualified subsidiaries and affiliates at no cost, though the company reserves the right to re-evaluate this decision and may choose to impose a nominal fee in the future. Any potential registrant fees imposed upon licensees and strategic partners will be made in the future if this class of registrants are permitted to register domain names in the .CAPITALONE gTLD.

18.3.5 Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.

Capital One is committed to providing the domain name registration periods set forth in the Registry Agreement. However, as a branded gTLD, the registration and use of the domain name is conditioned upon a separate affiliate relationship with Capital One. Therefore, providing contractual commitments in a domain name registrant agreement regarding the magnitude of price escalations does not seem relevant or appropriate. Additionally, as noted above, the current business model envisions Capital One providing domain name registrations to itself and its qualified subsidiaries and affiliates at no cost.

Capital One acknowledges that the current template Registry Agreement requires that the Registry Operator “shall offer registrars the option to obtain registration periods for one to ten years at the discretion of the registrar.” However, Capital One and its qualified subsidiaries and affiliates, as the sole registrants within the .CAPITALONE gTLD will only be registering domain names on an annual basis. This is done to better account for costs on an annual basis as well as to provide for more concise financial statements in Question 46 of this application; therefore there will be no multi-year registrations or deferred revenue.