gTLD	Full Legal Name	E-mail suffix	Detail
.CHESAPEAKE	Afterdot LLC	sedari.com	View

i. goal in terms of specialty, service levels, reputation

Definitions:
Registrants
As the proposed TLD is a closed registry model, the ʺregistrantʺ is effectively Chesapeake Energy Corporation, its subsidiaries and employees who are authorized to utilize an address or sub-domain under the TLD ʺ.CHESAPEAKEʺ.

Internet users
In the closed registry model, ʺinternet usersʺ refers to individuals and organisations that are legitimately interested in communication within or between Chesapeake Energy Corporation. This category may include authorised employees and stakeholders.

Others
ʺOthersʺ includes potential users of the Internet, potential clients or stakeholders, industry organisations and industry regulators⁄governments.

Background
Chesapeake Energy is the second-largest producer of natural gas, a Top 15 producer of oil and natural gas liquids and the most active driller of new wells in the United States. Chesapeake Energy has approximately 11,000 employees and has a number of affiliates in associated energy industry, technology and operative fields.

Community Partnerships
Chesapeake Energy has for five years in a row been recognised as one of the 100 Best Companies to Work For [ref: Fortune, 2012], and is a recognised leader in corporate social responsibility. In 2010, Chesapeake contributed more than $25 million to support community development, the arts, the environment, social services, health and medical causes and education.

Leading corporate citizenship is one of the key principles of all Chesapeake activities and a significant consideration in the decision to place its brand at the highest level of the Internet domain name system. The citizenship that Chesapeake displays in its core industry will be equally expressed in its operation and management of the TLD through its wholly owned subsidiary, Afterdot.

Chesapeake enthusiastically shares the policy goals of ICANN in this round of innovation in the development of the Internet. The proposed new TLD enables Chesapeake to promote, develop and deliver an optimal level of service that advances the Internet as a secure and efficient method for delivering information and transacting business.

Specialisation, Service Levels and Reputation

Specialisation
The team operating the TLD through the Registry brings considerable speciality experience in the Internet industry both in relation to high-level policy development, launch, operation and management considerations. Significant marketing resources together with registrar partnerships and technical facilities enable the Registry to specialise in the provision of a top-level domain that provides a valuable alternative model to existing gTLDs.

The Registryʹs domain name registry services will be driven by customer focus and, technological innovation. Specialty delivery of services will be closely mapped to clients and constituents, ensuring a higher level of relevance and efficiency.

The Registryʹs services in terms of DNS management expertise, registry operations and technical database management capabilities will be industry- leading standards. Together with the technical provider and management team, speciality services will be continually examined for optimal utility and functionality consistent with all ICANN requirements.

Service Levels
In order to advance its mission as stated above, the applicant has brought together a team with expertise, experience and technical capacity to ensure that the TLD is operated to the best industry standards in the provision of services.

The Registry will provide a substantial network infrastructure that can guarantee maximum performance and reliability as well, if required in the future, to scale seamlessly to meet variations in demand.

Reputation
The applicant is concerned to ensure that both the reputation of the TLD as well as the reputation of the Internet generally is enhanced by this delegation. Chesapeake Energyʹs reputation will be enhanced while simultaneously enhancing and promoting the Internet as a secure and efficient place for business. The applicant is mindful of the critical importance of confidence in the operation of the Internet. It is core to the application that the applicant is a leading model for Internet welfare in establishing a TLD that can be trusted .

Benefit to Registrant(s)
Chesapeake Energy will benefit from the capacity to shape and control the landscape of its Internet-related structure and presence. Chesapeake will be able to create bespoke solutions for secure, client-focused services that distinguish Chesapeake and set higher standards in the energy industry generally.

The longer-term micro benefit to Chesapeake in enhanced reputation, standing and security for investors is importantly extended to the macro level of the energy industry, corporate communities and the Internet generally.

Benefit to Users
The proposed gTLD will create a direct and straightforward external connection to Chesapeake Energy as well as secure and private internal communication. The proposed TLD will create a closed connection between Chesapeakeʹs clients, market and employees, thus enabling efficiency in communication and security of information. Efficiencies and security are enhanced by the control that flows from a bespoke top-down domain.

The applicantʹs intention is that users will be unified in the ʺvirtual spaceʺ of the Internet as though they were face to face. Chesapeakeʹs extensive range of services and large numbers of employees can cohere in a single web identity and location that utilises the Internet as a tool to gather unity in diversity.

Benefit to Others
The benefit of the proposed TLD extends beyond registrants and Internet users to others who have a policy concern in ensuring that the reputation of the specific industry and the Internet generally is enhanced. Potential users of the Internet in countries yet to develop access will encounter a more clearly defined, brand and product-specific environment on the Internet that facilitates search for services and enables more focused delivery of service by Chesapeake.

Chesapeake believes strongly in responding to community needs and specific conditions of its clients and stakeholders. A closer relationship between Chesapeake and its present and future clients strengthens the delivery of services. Chesapeakeʹs commitment to community and social programmes will find a more effective level of delivery and assessment, helping to build a stronger platform for Chesapeakeʹs existing projects of returning benefits to the community.

At the broadest policy level, Chesapeakeʹs strong corporate citizenship will be a case in point for the responsible running of a Top Level Domain that authenticates ICANNʹs core values.

ii. What do you anticipate your proposed gTLD will add to the current space in terms of competition, differentiation or innovation

Competition
The applicant believes that by setting higher standards in the industry with a secure and focused Internet presence, the industry as a whole will evolve similarly high standards of service in order to remain competitive. Enhanced competition amongst service providers flows directly to enhanced service to the end consumer.

The applicant aims to set leading corporate standards for communication and service through the Internet. By promoting market-appropriate information Chesapeake is able to facilitate accurately informed consumer choice, high levels of confidence and ultimately market-regulation by the end-user consumer. The applicant believes that this round of TLD applications will at its best allocate more strength and decision-making power in the individual consumer.

Differentiation
The applicantʹs proposal is founded on the belief that competition in the marketplace makes for stronger, more innovative and more creative alternatives for the consumer. Together with its technical and management partners, the applicant has a rich understanding of the needs of the global Internet community and is committed to building a domain name system that grows with and responds to the needs for services, products and information sought by this global community. A steady, secure and responsive service that offers users a competitively priced and distinctive service will enable the TLD to operate as a genuine and enduring alternative to existing TLDs.

Industry, product and service differentiation have become increasingly challenging as the Internet has expanded to over 200 million domain name registrations. In terms of service provision to users, lack of differentiation creates a greater likelihood of frustration, brand confusion or fraud.

Occupation of a TLD by an individual brand substantially addresses the possibility of error or uncertainty in identification of a brand and its associated services. The consumer is able clearly to differentiate Chesapeake from among all others on the Internet, quickly, simply and reliably.

Innovation
The innovation of the TLD is a key building block to its inherent differentiation. Innovation is core to survival in a competitive commercial environment. The applicant believes that in the case of a vital public service such as the Internet, innovation must be founded solidly on the critical requirements of DNS stability, longevity and utility. In other words, the applicant believes in evolution, not revolution.

There have been many years of outstanding effort involved in creating the existing mechanisms and policies for guiding change in the Internet. These mechanisms have been substantially successful in maintaining the stability of the Internet. As such, the applicantʹs policies have been developed with a view to extend and enhance existing procedures in an incremental and cooperative manner. While committed to innovation in the provision of services and technical standards, the applicant aims to measure and interpret the needs of the Internet community

The applicant is working closely with technical service provider, Afilias, to ensure that the proposed TLD innovates in ways that actively support the security and quality of services to clients, internal cohesion within Chesapeake, as well as structure of the Internet generally. While the capacity for innovation will undoubtedly accelerate, the applicant is committed to vigilant analysis of any proposed innovations so that they remain consistent with stated goals of both Chesapeake and ICANN.

iii. What goals does your proposed gTLD have in terms of user experience goals

User experience goals
Consistent with the applicantʹs key goals to work co-operatively and positively in the provision and management of a vital public resource, the applicant aims to ensure that the user experience is centered on the following goals which are consistent with ICANNʹs registry contract:

* rapid, responsive and reliable internal customer service
* robust neutrality
* robust data security and privacy
* robust data escrow
* Internet standards regarding naming and reserved names
* Industry standard acceptable-use policy and registrar agreements
* Leading protocols on technology, rights protection mechanisms and accurate WHOIS.
* Consumer confidence in security, privacy and authenticity thus building confidence in the usage of the Internet for business purposes
* Ease and facility in locating both Chesapeake and the desired location and or service
* A direct line of communication between Chesapeake and its clients
* Responsive and monitored business services, directly targeted to identified client needs

iv. Provide a complete description of the applicantʹs intended registration policies in support of the goals listed in iii (above)

Registration policies to support above goals
The applicant has developed the following explicit policies to support the user-experience goals enunciated in (iii) above.

(a) Customer service
In conjunction with the technical service provider the Registry will have advanced system functions and features to ensure high service reliability and a flexible systems architecture.

Strong cooperative relationships with registrar(s) will ensure that consumer needs are monitored, measured and responded to in a way that reflects the evolving role and purpose of the Internet.

(b) Robust Neutrality
The Registry will be operated on best industry and ICANN practices to ensure that it is a trusted, unbiased provider of core Internet DNS functionality while providing consistent and stable operation of a new TLD.

Among the most important aspect of the neutrality policy is the registryʹs relationship with registrars noted below.

(c) Robust Data Security and Privacy
The Registry, as a neutral and trusted registry, must maintain the trust of the registrars and the consumers. Therefore, the Registry will not market in any way the registrant information obtained from registrars for purposes of running the registry, nor will it share that data with any unrelated third parties. The Registry operator will only have access to such data as is necessary for operation of the registry itself and will use that data only as required by registry operations.

The Registry will provide registrars with a mechanism for accessing and correcting personal data and will take reasonable steps to protect personal data from loss, misuse, unauthorized disclosure, alteration or destruction.

(d) Robust Data Escrow: The Registry will follow all data escrow requirements mandated by ICANN and work with an ICANN accredited Data Escrow provider. By so doing, the Registry will ensure that all data necessary for operation of the registry will be available in the event of a catastrophic failure of the registry or following the selection by ICANN of a new registry using the EBERO system.

(e) Internet Standards Regarding Naming and Reserved Names
The Registry will reserve and block the registration of names as specified in Schedule 5 of the Registry Agreement. The Registry will consistently work with ICANN to ensure that registry practice confirms with ICANN requirements.

The Registry will reserve for itself a small number of names necessary for the secure operational and technical functions of the registry.

(f) Acceptable Use Policy and Registrar Agreements
The policy of the Registry and contracted registrars relating to the computer systems, hardware, servers, bandwidth, telecommunications transport and e-mail routing provided by the Registry and Domain Provider(s) will promote the integrity, security, reliability and privacy of the Registry Network and the Registrar(s).

The Registryʹs policy will follow leading industry standard that both (i) support the free flow of information over the Internet and (ii) inhibit the transmission of materials that offend relevant laws, rights, interests and codes of conduct. The policy will provide a complaints procedure and enforcement mechanisms.

The Registry and Domain Provider(s) and⁄or the Registrar may at its sole discretion remove any content or material or services such as URL forwarding, Email forwarding, DNS hosting, WHOIS protection, proxy service etcetera from its servers, or terminate access to the Registry Network where it has been determined by the Registry and Domain Provider(s) and⁄or the Registrar that a registrant has violated the Acceptable Use Policy.

(g) Leading Protocols on Technology, Anti- Cybersquatting and WHOIS
The Registry will adhere to all existing ICANN policies as well as commit to further evolution of TLD policies that advance ICANNʹs core principles in the operation of the Internet. While this round of applications for new TLDs may revolutionize the Internet, the Registry believes that such revolution be supported by evolutionary development of operational rules. The Registry is committed to a full and cooperative partnership with ICANN in the growth of Internet services on a secure and sustained basis. See further, below.

(h) General registration policies
As a wholly ʺin houseʺ closed registry TLD, .CHESAPEAKE will be available only to authorized users and members of Chesapeake and its subsidiaries. Together with technical provider, Afilias, the business management team and qualified registrars, the Registry will have in place a vigilant system of authentication and permission to ensure that registration is tightly controlled and monitored.

(i) Reservation of sub-domains
Second and subsequent level sub-domains will only be created as part of the communication structure and strategy within Chesapeake. Sub-domains will not be freely available on the market.

The Registry will comply with all the requirements and policies of ICANN as set out in the Schedule 5 to the Registry Contract.

v. Will your proposed gTLD impose any measures for protecting the privacy and confidential information of registrants or users?
Protection of Privacy
The Applicant recognizes the importance of balancing individual privacy rights with the rights of intellectual property owners, law enforcement and other interested third parties to have access to WHOIS data for legitimate uses. Comprehensive privacy and authentication rules are built into the operation of the proposed gTLD consistent with requirements under the Registry Agreement.

As privacy and confidentiality of personal information is a key element in the provision of a positive user experience, the Registry will take all reasonable steps to protect personal data from loss, misuse, unauthorized disclosure, alteration or destruction. The Registry will also comply, in accordance with the Registry Agreement, with all existing and future consensus policies as formally adopted by ICANN.

The Registry will operate a WHOIS service in accordance with Specification 4 of the Registry Agreement and operate this service in full compliance with applicable privacy laws or policies. The Registry will also implement appropriate measures to avoid abuse of WHOIS in order that access is restricted to legitimate authorized users.

vi. Describe whether an in what ways outreach and communications will help achieve your projected benefits
General
The applicant will put in place a system of communication to its existing and potential users to advance the policies underpinning its application for the gTLD.
These plans may include:

(i) Web site
Through its web presence, the applicant will systematically and comprehensively communicate to its customers the:
* Introduction of Chesapeakeʹs new Internet presence
* Timescale of introduction and or changes
* Manner and method of interaction with Chesapeake Energy
* Advantages and benefits to customers
* Provide customer service facilities to ensure client service is monitored and maximized

(ii) Press and media
As and when appropriate, the applicant will communicate through the press and media to ensure wide dissemination of key information about changes affecting its current and potential clients.

(iii) Industry Events
As and when appropriate, the applicant may communicate the existence, operation and advantages of its new TLD through industry events, including, but not limited to:

* Roadshows
* General Meetings
* Internal and external sponsoring events

(iv) Investor Relations
The applicant will ensure that full information is provided to all stakeholders through corporate reporting mechanisms, shareholder information and other corporate communication strategies.

gTLD	Full Legal Name	E-mail suffix	Detail
.中文网	TLD REGISTRY LIMITED	sedari.com	View

I. GOAL IN TERMS OF SPECIALTY, SERVICE LEVELS, REPUTATION

Definitions:

Registrants: Registrants includes all those who register a domain name in the TLD and who act in accordance with the stated user policies.

Users: Users includes the broader Internet community of users who interact with the TLD.

Others: Others whose interest is relevant to this application includes regulators, policy makers and other public authorities

SPECIALTY

The Registry operations team brings considerable speciality experience in the Internet industry both in relation to high-level policy development, launch, operation and management practice. Mr Juhani Juselius, the CEO of the operation, has been the registry manager for .FI almost 8 years, has been a CENTR (Council of European National Top-Level Domain Registries) Board Member for 2 years and is in his second term at ICANNʹs ccNSO Council.

The Registryʹs domain name services will be driven by customer focus, technological innovation and channel management. The Registryʹs services in terms of DNS management expertise, registry operations and technical database management capabilities will extend beyond the current industry standards to further evolve the function and utility of the domain name system.

The creativity and participation of the online community are important drivers of the services provided by the Applicant, evolving the function and utility of the DNS by and for its users. The Applicant is mindful of the importance of user confidence and it is core to the application that the registry be a leading model for Internet stability and security.

SERVICE LEVELS

The Registry will provide a substantial network infrastructure that can guarantee maximum performance and reliability as well as scale seamlessly to meet variations in demand, in compliance with ICANNʹs registry contract.

REPUTATION

The Applicant will ensure that both the reputation of the TLD as well as the usability of the Internet generally are enhanced by this delegation. The Applicant takes the view that its responsibility as a registry extends beyond registrants and users of the Internet, to potential users, governments, regulators, policy-makers and communities at large.

II. COMPETITION, DIFFERENTIATION OR INNOVATION

Context for Competition

Statistical evidence demonstrates the continued expansion of Internet registrations. The number of domains in the current generic TLD space (for example.COM, .NET, .ORG, and .US) is in excess of 135 million and there are over 215 million registered domain names in all TLDs. The .COM and .NET TLDs continue to grow. While .COM will continue for some time to be dominant in the market, there is clear evidence that consumers seek TLD innovation and differentiation.

In particular, the following issues arise in the current environment:

* challenges for registrants to secure a unique and appropriate name within a heavily populated TLD and .CN space

* challenges for registrants who wish to communicate through a non-Latin script

* challenges for users to locate efficiently and reliably authentic sources of information

* cybersquatting and entrenched inactive ownership of domain names

COMPETITION

Research indicates that this TLD represents a strong competitive alternative. The power of this proposition rests on:

The semantic meaning of the TLD

* ʺ.WEBSITEʺ is synonymous with Internet presence and communicates the location of web-based information

* Compliance with Chinese linguistic, aesthetic, legal, and business culture.

The translation into a Chinese character form

* .ʺWEBSITEʺ in Chinese characters conforms to existing short 2 or 3 character TLDs that have proven user-appeal

* the string is easily understood.

The use of an IDN:

* 1.365 billion Chinese speakers world-wide are not yet served by a generic top-level domain in their language. Mandarin Chinese is an official language of the Peopleʹs Republic of China and one of the six official languages of the United Nations.

* The use of the IDN characters to both the left and right of the dot means that users of the domain will not have to switch between keyboard types making using the domain faster and more appealing.

The Applicant has allocated appropriate funding to ensure the long-term viability and stability of their proposed registry. The Applicant believes that certain standards and services in the technical solution are paramount for delivering optimal functionality and service. The consumer should not be disadvantaged by limited services or up-front or recurring expenses.

DIFFERENTIATION

By its nature the .WEBSITE IDN TLD is different. Current domain statistics of China show that 47% of registrations are in .COM; and 45.5% are in .CN. Research shows that current registrants in these domains would find the existence of a Chinese script alternative a very appealing opportunity. Chinese market research indicates that ʺ.WEBSITEʺ has strong appeal for the commercial sector who wish to communicate the location and presence of commercial information on the Internet.

Differentiation and competition in the marketplace make for innovative and creative alternatives for the consumer. Together with its technical partners, the Applicant has a rich understanding of the needs of its target Internet community and is committed to building a domain name system that grows with and responds to the needs for services, products and information. A steady, secure and responsive service that offers users a competitively priced and distinctive service will enable the TLD to operate as a genuine and enduring alternative to existing TLDs.

INNOVATION

This TLD brings innovation. Innovation is core to survival in a competitive commercial environment. The Applicant believes that in the case of a vital public and business service such as the Internet, innovation must be founded on the critical requirements of DNS stability, longevity and utility.



III. GOALS, USER EXPERIENCE

USER EXPERIENCE GOALS

a) rapid, reliable customer service including availability in Mandarin

b) full accessibility

c) robust neutrality

d) robust data security and privacy

e) robust data escrow

f) Internet standards on naming and reserved names

g) Industry standard acceptable-use policy and registrar agreements

h) Leading protocols on Technology, Anti-Cybersquatting and WHOIS.

The Applicant and the registry service provider will work with the ICANN community and application software developers to provider a more streamlined user experience in regards to IDN, for example increasing display of U-label as opposed to A-labels in browser address bars.

IV. REGISTRATION POLICIES

A) CUSTOMER SERVICE

In conjunction with the technical service provider the Registry will have advanced system functions and features to ensure high service reliability and a flexible systems architecture that will support growth in volumes and applications. The development of a clear channel to market for new second level registrations is critical to the success of any TLD. Strong cooperative relationships with registrars will ensure that consumer needs are monitored, measured and responded to in a way that reflects the evolving role and purpose of the Internet. The Applicant has committed funding, focused management of TLD programs across registrars, and registrar participation in program management. The Applicant will make service available in Mandarin.

B) FULL ACCESSIBILITY

In order to compete with existing generic TLDs, the TLD will offer unrestricted access to registrants subject to comprehensive ICANN approved privacy and trademark protections. The Applicant is committed to the operation and development of an outstanding registry that expands the accessibility and function of the Internet to new communities. A commitment to leading Internet corporate citizenship remains a critical element of the financial and policy platform. The Applicant has focused particularly on policies and procedures that enhance the external benefits of the TLD. This TLD increases the functionality of the Internet for a vast population of Chinese speaking users.

C) ROBUST NEUTRALITY

The Registry will be operated on best industry and ICANN practices to ensure that it is a trusted, unbiased provider of core Internet DNS functionality. Key to neutrality is the registryʹs relationship with registrars. The registry is implementing a registration policy in strict adherence to the IDNA protocol and ICANN IDN Guidelines. Only Chinese characters will be offered for registration under the TLD and variant management will be conducted by the blocking of variant names to eliminate user confusion. The variants are defined by the variant character values included in this applicationʹs IDN Table.

D) ROBUST DATA SECURITY & PRIVACY

The Registry will not market registrant information obtained from registrars for purposes of running the registry, nor will it share that data with any unrelated third parties. The Registry operator will only have access to such data as is necessary for operation of the registry itself and will use that data only as required by registry operations. The Registry will provide registrars with a mechanism for accessing and correcting personal data and will take reasonable steps to protect personal data from loss, misuse, unauthorized disclosure, alteration or destruction. As part of the registrar Code of Conduct, registrars must abide by all applicable international, national, and local laws regarding data privacy.



E) ROBUST DATA ESCROW

The Registry will follow all data escrow requirements mandated by ICANN and work with an ICANN accredited Data Escrow provider to ensure that all data necessary for operation will be available in the event of a catastrophic failure or following the selection by ICANN of a new registry.

F) INTERNET STANDARDS REGARDING NAMING & RESERVED NAMES

The Registry will reserve and block the registration of names as specified in Specification 5 of the Registry Agreement. The Registry will reserve for itself a small number of names necessary for the secure operational and technical functions of the registry.



G) ACCEPTABLE USE POLICY & REGISTRAR AGREEMENTS

The policy of the Registry and contracted registrars relating to the computer systems, hardware, servers, bandwidth, telecommunications transport and e-mail routing provided by the Registry and Domain Provider(s) will promote the integrity, security, reliability and privacy of the Registry Network and the Registrar(s). The Registryʹs policy will follow leading industry standards that both support the free flow of information and inhibit the transmission of materials that offend relevant laws, rights, interests and codes of conduct. The policy will provide a complaints procedure and enforcement mechanisms. The Registry may at its sole discretion remove any content or material or services such as URL forwarding, Email forwarding, DNS hosting, WHOIS protection and proxy privacy services from its servers, or terminate access to the Registry Network where it has been determined by the Registry that a registrant has violated the Acceptable Use Policy.



H) LEADING PROTOCOLS ON TECHNOLOGY, ANTI-CYBERSQUATTING & WHOIS

The Registry will adhere to all existing ICANN policies as well as commit to further evolution of TLD policies that advance ICANNʹs core principles in the operation of the Internet. The Registry is committed to cooperative partnership with ICANN in the growth of Internet services through, for example, GNSO policy development.



V. PROTECTION OF PRIVACY

The Applicant recognizes the importance of balancing individual privacy rights with the rights of intellectual property owners, law enforcement and other interested third parties to have access to WHOIS data for legitimate uses. Comprehensive privacy and authentication rules are built into the operation of the proposed TLD consistent with requirements under the Registry Agreement. As privacy and confidentiality of personal information is a key element in the provision of a positive user experience, the Registry will take all reasonable steps to protect personal data from loss, misuse, unauthorized disclosure, alteration or destruction. The Registry will also comply, in accordance with the Registry Agreement, with all exiting and future consensus policies as formally adopted by ICANN. The Registry will operate a WHOIS service in accordance with Specification 4 of the Registry Agreement, in full compliance with applicable privacy laws or policies. The Registry will also implement appropriate measures to avoid abuse of WHOIS in order that access is restricted to legitimate authorized users. As the Registry will only use ICANN-accredited registrars, the registrars will be required to implement the data privacy policies as defined in the Registrar Accreditation Agreement.



VI. REGISTRANT ⁄ USER OUTREACH & COMMUNICATION

The Registry will communicate to potential users through wide public and industry channels. The market for Chinese language registrations will be the particular focus of outreach. Through its appointed marketing partners and⁄or in-house marketing experts, the Registry will market and brand the new TLD worldwide to ensure broad awareness. The Registry will undertake a pro-active educational campaign with registrars to inform and quantify the opportunity for Internet end-users. This will involve a systematic information drive and personal contact from the registry customer support staff and account managers. This includes dedicated information concerning aspects related to IDN registration requirements and functional limitations to ensure that registrants are informed that IDNs in emails are not fully implemented, as well as usability differences between various applications giving users of the IDNs a different experience in terms of A-label versus U-label displays, and in some cases non-acceptance of the IDNs.