18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

(i)
The .VERSICHERUNG domain name allocation plan has several phases:
1. Reservation phase – Reservation of domain names for community members, ICANN and other Registry related purposes by dotversicherung-registry GmbH.

2. During the 30 days Trademark Clearinghouse Sunrise phase we are planning to allocate domain names on a first-come⁄first-serve basis.
For the Sunrise Phase we’ll incorporate the respective rules set forth by ICANN for use of the Trademark Clearinghouse. Trademark claims service according to ICANN specifications will be implemented to minimize costs and resources for trademark owners.

3. During the Landrush phase we are planning to allocate domain names on a first-come⁄first-serve basis to minimize social costs and time resources of registrants.

4. A defined list of premium domain names will be allocated in a later phase. A fixed-price allocation for premium names might be deployed to avoid speculation and enable a fair and transparent allocation of domain names.

(ii)
Since registrants of .VERSICHERUNG domain names are exclusively businesses in the insurance community, we are not planning, at this stage, any cost benefit programs. End customers, who are not member of the .VERSICHERUNG community, are not allowed to register .VERSICHERUNG domain names. It is expected that the most efficient cost benefit of .VERSICHERUNG domain names for the intended commercially orientated .VERSICHERUNG community derives from the added value of short, descriptive and intuitive domain names and the expected ranking advantage in search engines.

(iii)
.VERSICHERUNG domains will only be available through ICANN accredited registrars. The registry will provide non-discriminatory access to registry services to registrars which are accredited by ICANN.
Domain name registrations are offered for periods of one to ten years at the discretion of the registrar.
We will reserve the right to reduce pricing for promotional purposes in a manner available to all accredited registrars. Registry Operator reserves the right to work with ICANN to initiate an increase in the wholesale price of domains if required. Registry Operator will provide reasonable notice to the registrars of any approved price increase.

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