18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

DOT Registry will collect personal information from it’s Registrants via any of our approved Registrars. In order to maintain the integrity of the “.LTD” gTLD and minimize the negative consequences to consumers and business owners, the following policies will be adhered to:

a) No information collected from our Registrants will be used for marketing purposes.
b) Data collected will not be traded or sold.
c) All data collected on any Registrant will be available to the Registrant free of charge.
d) Registrants will be allowed to address and correct data inaccuracies as needed.
e) All data will be kept secure.

DOT Registry will strictly uphold the rules set forth in their registration guidelines in order to accurately service our Registrants and mitigate any negative consequences to consumers or Internet users.
Additionally, DOT Registry recognizes that through the implementation of a new domain space we open up the increased potential of more cybersquatting, dangers to intellectual property holders, abuse by perpetrators in regards to malicious or criminal activities and consumer threats. DOT Registry plans to mitigate these offenses and protect our domain space by consistently enforcing our registration guidelines and abuse policies.
DOT Registry does not plan to offer registrations to Registrants directly; therefore our pricing commitments will be made within our Registry–Registrar Agreements. It is our intention that these commitments will percolate down to Registrants directly and that the contractual commitments contained within our Registry-Registrar agreements will be reflected in the retail sale process of our gTLD, thus minimizing the negative consequences that might be imposed on Registrants via the retail process.
DOT Registry plans to offer bulk registration benefits to Registrars during the first 6 months of operation. Registrars wishing to purchase bulk registrations of 1,000 names or more would be offered a 5% discount at the time of purchase. Additionally, DOT Registry, through our founders program, will provide a 25% discount to foundersʹ participants as a participation incentive. It is possible that DOT Registry would offer additional pricing benefits from time to time as relative to the market. All future pricing discounts not detailed in this application will be submitted through the appropriate ICANN channels for approval prior to introduction to the market.

Similar gTLD applications: (6)