18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

MISSION AND PURPOSE

With 350 million Arabic literate individuals in the world and recent advances in the use of Internationalised Top-Level Domains, there exists a significant opportunity to improve the online navigation experience for Arabic language communities across the world by the introduction of an Arabic Top-Level Domain.

Thus, the mission⁄purpose of the شبكة. TLD is to promote innovation and growth in the Arabic literate Internet community by creating a globally recognized but regionally significant namespace in the Arabic script dedicated to the specific needs of the community thereby serving to eliminate previous barriers to accessibility and building on the successful and cooperative atmosphere established within the Arabic literate Internet community.

The term, شبكة, meaning ‘web’ in Arabic is currently used in the context of describing the ‘Internet’ among Arabic literate Internet users. As such, the use of this generic term as a TLD does not serve to target a specific industry or product segment, effectively expanding the size of the target market and promoting the achievement of the mission⁄purpose of the TLD. Given its generic appeal, the شبكة. TLD will operate with no eligibility restrictions and will attract registrants from both business and consumer segments. The TLD will be accompanied by an aggressive marketing approach that will attempt to position the شبكة. TLD as the TLD of choice for those within the Arabic literate Internet community.

The شبكة. TLD will address the specific needs of, and subsequently effectively appeal to, the Arabic literate Internet community by granting registrants the opportunity to secure relevant, intuitive domain names in their native script. In addition, the شبكة. TLD will allow for direct navigation - a new feature underneath this TLD after years of reliance on Search Engines to direct Arabic literate Internet users to appropriate content.

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