18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

The goal of the gTLD application is :

To allow the Applicant to develop an online platform that reflects its distinctive key brand “Temasek” as the top-level domain name.

To provide users with an unambiguous and undisputed “Temasek” channel.

.TEMASEK would bring a high degree of recognition and specialization to the existing name space.

Where in most cases the specific connotation that has been initially given to the gTLDs (or even ccTLDs) has disappeared, the .TEMASEK top-level domain is currently intended to be unambiguous as regards the identity of the Registry Operator, the source of the content and services offered under the .TEMASEK and⁄or the affiliation between the Registry Operator and the gTLD.

The gTLD will provide end users with a highly recognizable and trusted identifier on the Internet in relation to the Applicant’s “Temasek” brand name, and would provide an unambiguous channel for users to be provided information about the Applicant.

The Applicant intends to implement the following policies and procedures with respect to the registration of domain names in the .TEMASEK top-level domain:

Reservation of domain names in the name of the Applicant prior to launch. These names include but are not limited to :

descriptive names, associated with the Applicant and⁄or its group companies;
descriptive names, referring to the actual business activities of the Applicant and⁄or its group companies;
descriptive names, referring to the internal departments of the Applicant and⁄or its group companies;

Mechanics will be put in place to allow for the following upon launch of the gTLD:

Sunrise: to allow physical persons, organizations and entities that meet the eligibility requirements in force at that point in time to register their domain in accordance with the applicable terms and conditions;

Land rush and general availability: other available domain names may be registered by physical persons, organizations and entities that meet the eligibility requirements in force at that point in time in accordance with the applicable terms and conditions.

Depending on the terms and conditions in force at the time of launch of the gTLD, these domain names may or may not be registered in the name of the Applicant for the domain name or in the name of the Applicant for the gTLD (.TEMASEK).

The Registry shall at all times exercise control over each and any domain name applied for and registered under the .TEMASEK gTLD. The Applicant reserves the right to impose additional and other restrictions from time to time at its sole discretion. All registrations of domain names under the .TEMASEK gTLD shall be subject to the Applicant’s consent.

All information that the applicant receives will be subject to controls and procedures, established via an information security policy that outlines the proper:

Classification;
Management;
Protection and
Handling

of all confidential information, including confidential information of registrants.

The Applicant may employ various methods to make existing and future visitors and stakeholders aware of the (gradual) move from its TEMASEK domain name to the .TEMASEK gTLD, including but not limited to:

Search engine optimization and other tagging which facilitates easy access by internet users;
Internet advertising campaigns, including paid search, pay-per-click advertising, etc.;
having Internet traffic to the TEMASEK domain name resolving into domain names registered in the .TEMASEK gTLD; email and other marketing campaigns.

Similar gTLD applications: (1)