| gTLD | Full Legal Name | E-mail suffix | Detail | | .pwc | PwC Business Trust | cscinfo.com | View |
b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
Answers should address the following points:
i. What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?
• The goal of the proposed (.pwc) gTLD in terms of specialty, service levels and reputation are:
o Specialty – Applicant’s company is a market leader in the professional services industry. With the continued growth of the online channel in importance and significance, it is critical that Applicant and its affiliated entities utilize all new online tools available to ensure current and potential product⁄service customers can quickly find authorized, accurate information. The proposed (. pwc ) will help Applicant increase consumer confidence in online content it makes available through websites utilizing its gTLD and provide a trusted destination for consumers to research product offerings.
o Service levels –One of the key goals of the proposed (.pwc) gTLD is to create a restricted, exclusively-controlled online environment for employees, customers (current and potential), suppliers and other business partners which will increase customer confidence and trust in conducting business online. Through greater use of online tools by employees, customers (current and potential), suppliers and other business partners, Applicant’s company expects to further streamline business processes, reduce turn-around times, provide more personalized service and improve overall customer⁄client service.
o Reputation – Applicant’s company has a reputation of excellence in customer satisfaction and innovation. With the online channel growing in importance, one of the goals of the proposed (. pwc ) gTLD is to position Applicant’s company to meet future customer expectations and competitive market demands to ensure it can continue to grow its reputation.
ii. What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?
iii. PwC Business Trust plans to operate the proposed (.pwc) gTLD as a restricted, exclusively-controlled TLD and as such it will not be commercially offered for registration to the general public. Thus, PwC Business Trust will have exclusive ownership over all second-level registrations within the TLD. As a result, we believe the proposed (.pwc) gTLD will add to the current namespace in three (3) areas:
• Competition – As technology advances, so too do customer expectations of companies online. They expect that companies will utilize the latest and greatest technology and online practices to improve the user experience, protect their information and deliver quality service. Applicant anticipates that the proposed (.pwc) gTLD will enable it to communicate, interact and protect data in ways and under conditions not possible under the existing namespace, thus enabling Applicant and its affiliated entities to meet future customer expectations and competitive market demands.
• Differentiation – While today companies, like Applicant’s company, can register brand strings at the second-level (e.g., pwc.com), the proliferation of cybersquatting and typo squatting has placed a great burden on consumers to carefully tread online because there is no guarantee on the face of the domain name string that what looks like a branded website is indeed an authorized website of the brand owner. The proposed (. pwc ) gTLD will enable employees, customers, suppliers, other business partners and Internet users to distinguish, on the face of the domain name alone, whether the site is an authorized company site because the gTLD will be a restricted, exclusively- controlled online environment where only authorized company web properties and e-mail will exist and operate online.
Innovation - The proposed (.pwc) gTLD as a restricted, exclusively-controlled TLD will provide Applicant’s company with a new platform on which to build future innovation of its online brand presence and products.
Innovation - The proposed (.pwc) gTLD as a restricted, exclusively-controlled TLD will provide Applicant’s company with a new platform on which to build future innovation of its online brand presence and products.
iv. What goals does your proposed gTLD have in terms of user experience?
• The Internet has been plagued by cybersquatting, typo squatting, phishing, pharming and identity theft scams. This malicious online conduct has shaken the trust and confidence of consumers to share information and transact business online. Thus, the proposed (.pwc) gTLD has the following user experience goals:
o Simplify purchase and unify the full breadth of products and services offered by Applicant and its affiliated entities;
o Improve and streamline manner in which employees, customers, suppliers and other business partners can interact with Applicant and its affiliated entities in the online digital space;
o Foster trust and confidence in online interactions by customers and other business partners with Applicant and its affiliated entities;
o Reduce the risk of Internet users being misled, believing and⁄or acting on erroneous, information about Applicant and its affiliated entities, its business partners and⁄or its products and services presented online by unauthorized 3rd parties; and
o Simplify online navigation to Applicant and affiliated entity products, services and information.
v. Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.
The proposed gTLD will be a restricted, exclusively-controlled gTLD where only Applicant, affiliated entities and authorized business partners will be permitted to register second-level domains for Applicant business purposes only for a term of one to ten years. Affiliated entities who are part of the same corporate organization as the Applicant who seek registrations for second-level names under the TLD will be required to present evidence in writing to accredited registrar(s) for the TLD demonstrating explicit authorization from an officer of the Applicant company to register second-level names within the TLD to protect against unauthorized registration within the TLD by unaffiliated third parties. Applicants and affiliated entities owned and⁄or controlled by the same corporate parent company will supply corporate contact and ownership information, not personal information, for each registration obtained under the TLD for display in the TLD WHOIS.
To the extent second-level domain names are ever registered to Applicant’s business partners and⁄or affiliates that are not owned by Applicant or its corporate parent company, registrants will be required to execute a registration agreement that incorporates all required ICANN consensus policies and other legal⁄policy requirements imposed on new gTLD applicants into the terms and conditions of the domain name registration agreement. Such registration may also be subject to additional terms and conditions under separate business partner and⁄or affiliate agreements with Applicant entity. Registrations by business partners or affiliates not owned by Applicant or its corporate parent company will require written, pre-approval by designated individual(s) at Applicant company, must provide corporate contact information, not personal information, for WHOIS purposes and must be made with Applicant’s registrar of choice. Registrants must not use the domain name in any way that may damage or diminish Applicants brand reputation, business relationships or other business interests. Failure to do any of the above will result in the immediate suspension of registrant’s registration agreement and⁄or all deletion of all domain names currently registered in the TLD.
vi. Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.
• The proposed (.pwc) gTLD will be a restricted, exclusively-controlled gTLD where only Applicant will authorize⁄issue registrations within the TLD to itself and affiliated entities for business purposes. Corporate contact information will be clearly listed in the WHOIS record for each registration within the TLD. Thus, there are no measures that need to be proposed to protect the privacy or confidential registration information of registrants of the TLD. However, Applicant is investing in the proposed (.pwc) gTLD to further demonstrate its commitment to data privacy (as evidenced by its current data privacy statement , http:⁄⁄www.pwc.com⁄id⁄en⁄about-us⁄pwc-privacy-policy.jhtml), as Applicant believes the utilization of the proposed new gTLD could position its company to more fully meet new online challenges related to online privacy in the future.
Describe whether and in what ways outreach and communications will help to achieve your projected benefits.
Prior to using the proposed (.pwc) gTLD for product and service marketing⁄advertising, marketing campaign activation, interaction and communication with individuals and entities with whom Applicant has a business relationship, and⁄or implementing new online navigation strategies, Applicant’s company anticipates conducting a multi-faceted outreach and communications campaign that will likely involve all communication channels, including but not limited to TV, radio, mobile, print, social media, direct mail, online advertising and marketing via our active, customer and affiliate-facing websites and other public relations activities to:
• Further communicate Applicant company’s commitment to online consumer safety and data privacy;
• Inform the market of Applicant’s ownership and planned use of the proposed (.pwc) gTLD;
• Clearly define the expected benefits to employees, customers, suppliers, other business partners and Internet users at large.
| gTLD | Full Legal Name | E-mail suffix | Detail | | .rogers | Rogers Communications Partnership | rci.rogers.com | View |
18b
How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
Answers should address the following points:
i. What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?
• The goal of the proposed .rogers gTLD in terms of specialty, service levels and reputation are:
o Specialty – Rogers Communications is a global communications provider of wireless voice and data communications services, cable television, high speed internet and telephony services, radio and television broadcasting, televised shopping, magazines and trade publications, and sports entertainment.
o Service levels –One of the key goals of the proposed .rogers gTLD is to create a restricted, exclusively- controlled online environment for customers and other business partners which will increase customer confidence and trust in conducting business online. Through greater use of online tools by customer⁄members, Rogers Communications expects to further streamline business processes, reduce turn-around times, improve speed to market, provide more personalized service and improve overall customer service delivery and satisfaction.
o Reputation – Rogers Communications has a reputation of stellar customer service, innovation and market leadership. With the online channel growing in importance, one of the goals of the proposed .rogers gTLD is to position Rogers Communications to meet future customer expectations and competitive market demands to ensure it can continue to grow its reputation in the communications industry and in the global marketplace.
ii. What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?
• Rogers Communications plans to operate the proposed .rogers gTLD as a restricted, exclusively-controlled TLD and as such will not be commercially offered for registration by the general public. Thus, Rogers Communications will have exclusive ownership and control over all second-level registrations within the TLD and their use. As a result, we believe the proposed .rogers gTLD will add to the current names space in three (3) areas:
o Competition – As technology advances, so do customer expectations of companies online. They expect that companies will utilize the latest and greatest technology and online practices to improve the user experience to protect their information and deliver quality service. Rogers Communications anticipates that the proposed .rogers gTLD will enable it to communicate, interact and protect data in ways and under conditions not possible under the existing namespace, thus enabling Rogers Communications to meet future customer expectations and competitive market demands.
o Differentiation – While today companies like Rogers Communications can register brand strings at the second-level (eg., rogers.com), the proliferation of cybersquatting and typo squatting has placed a great burden on consumers to carefully tread online because there is no guarantee on the face of the domain name string that what looks like a branded website is indeed an authorized website of the brand owner. The proposed .rogers gTLD will enable customers and other business partners and internet users to distinguish on the face of the domain name alone whether the site is an authorized company site because the gTLD will be a restricted, exclusively- controlled online environment where only authorized company web properties and e-mail will exist and operate online.
Innovation - The proposed .rogers gTLD as a restricted, exclusively-controlled TLD will provide Rogers Communications with a new platform which allows us to create a lead in everything we do and create a competitive advantage to engage and excite our customers’ in future innovation.
iii. What goals does your proposed gTLD have in terms of user experience?
• The internet has been plagued by cybersquatting, typo squatting, phishing, pharming and identity theft scams. This malicious online conduct has shaken the trust and confidence of consumers to share information and transact business online. Thus, the proposed .rogers gTLD has the following user experience goals:
•
o Simplify purchase and unify the full breadth of products and services offered by Rogers Communications;
o Improve and streamline the manner in which customers and other business partners can interact with Rogers Communications in the online digital space;
o Foster trust and confidence in online interactions by customers and other business partners with Rogers Communications;
o Reduce the risk of internet users being misled, believing and⁄or acting on erroneous, information about Rogers Communications, its business partners and⁄or its products and services presented online by unauthorized 3rd parties; and
o Simplify online navigation to Rogers Communications products, services and affiliate information.
iv. Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.
The proposed gTLD will be a restricted, exclusively-controlled gTLD where only Applicant, affiliated entities and authorized business partners will be permitted to register second-level domains for Applicant business purposes only for a term of one to ten years. Affiliated entities who are part of the same corporate organization as the Applicant who seek registrations for second-level names under the TLD will be required to present evidence in writing to accredited registrar(s) for the TLD demonstrating explicit authorization from an officer of the Applicant company to register second-level names within the TLD to protect against unauthorized registration within the TLD by unaffiliated third parties. Applicants and affiliated entities owned and⁄or controlled by the same corporate parent company will supply corporate contact and ownership information, not personal information, for each registration obtained under the TLD for display in the TLD WHOIS.
To the extent second-level domain names are ever registered to Applicant’s business partners and⁄or affiliates that are not owned by Applicant or its corporate parent company, registrants will be required to execute a registration agreement that incorporates all required ICANN consensus policies and other legal⁄policy requirements imposed on new gTLD applicants into the terms and conditions of the domain name registration agreement. Such registration may also be subject to additional terms and conditions under separate business partner and⁄or affiliate agreements with Applicant entity. Registrations by business partners or affiliates not owned by Applicant or its corporate parent company will require written, pre-approval by designated individual(s) at Applicant company, must provide corporate contact information, not personal information, for WHOIS purposes and must be made with Applicant’s registrar of choice. Registrants must not use the domain name in any way that may damage or diminish Applicants brand reputation, business relationships or other business interests. Failure to do any of the above, will result in the immediate suspension of registrant’s registration agreement and⁄or all deletion of all domain names currently registered in the TLD.
v. Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.
The proposed .rogers gTLD will be a restricted, exclusively-controlled TLD where Rogers Communications will have exclusive control. Corporate contact information will be clearly listed in the WHOIS record for each registration within the TLD. Thus, there are no measures that need to be proposed to protect the privacy or confidential registration information of registrants⁄users of the TLD. However, Rogers Communications is investing in the proposed .rogers gTLD to further demonstrate its commitment and market leadership with regard to privacy of consumer data (as evidenced by its current data privacy policy, http:⁄⁄your.rogers.com⁄privacy1.asp, as copied below), as Rogers Communications believes the utilization of the proposed new gTLD could position the company to more fully meet online challenges that may threaten the security of customer⁄member data in the future.
The Rogers Group of Companies (Rogers) Commitment to Privacy
1. This policy applies to Rogers Communications, Rogers Cable, Rogers Wireless and Rogers Media which are referred to here collectively as Rogers. At Rogers, the security and integrity of our customersʹ personal information is important to us. We take every reasonable measure necessary to protect the privacy of our customers while providing the high level communication services they expect.
2. Rogersʹ privacy practices are in accordance with all federal and provincial laws and regulations. We are compliant with the Personal Information Protection and Electronic Documents Act (PIPEDA) and where applicable with the privacy rules established by the Canadian Radio-television and Telecommunications Commission (CRTC).
3. Rogers has in place privacy and security practices to safeguard our customersʹ personal information. These practices are reviewed, and if necessary revised, on a regular basis. Additionally, Rogersʹ employees receive privacy training and must comply with Rogersʹ privacy practices as a condition of employment.
4. Personal information collected by Rogers is information about an identifiable individual that may include such information as your name, e-mail address, mailing address, phone number, financial information, birth date and any recorded complaints.
5. At Rogers, we collect customer information for one or more of the following purposes:
To provide a positive customer experience, and deliver, bill for, and collect payment for products and services;
To understand customer requirements and make information available regarding products and services offered by Rogers and its agents, dealers and related companies;
To manage and develop Rogers business and operations;
To meet legal and regulatory requirements; and
To obtain credit information or provide it to others.
6. Rogers does not use or disclose personal information for purposes other than those for which it was collected, except with the consent of the individual or as required by law. Rogers retains personal information only as long as necessary for the fulfillment of those purposes.
7. Rogers informs customers of the existence, use and disclosure of their personal information upon request and gives them access to their information.
8. Rogers ensures that customer information is accurate, complete and up-to-date. Customers can challenge the accuracy and completeness of the information and request amendments as appropriate.
9. Rogers companies share information with other Rogers companies or their agents and authorized dealers, in order to offer customers products and services that they may find attractive. Notices on sharing information are contained in each companyʹs application forms, invoices and web sites. If customers do not want to be marketed with these products and services, they can contact Rogers (see How To Contact Rogers below).
10. Additional information on your privacy is located in the Frequently Asked Questions section of www.rogers.com under the Category of Privacy.
11. A senior company officer has been appointed as the Privacy Officer at Rogers. The Privacy Officer is accountable for all personal information at Rogers. You may contact the Privacy Officer at:
By Mail: Chief Privacy Officer
Rogers Group of Companies
333 Bloor Street East
Toronto, Ontario
M4W 1G9
12. Customers that wish to:
obtain more information about Rogers Commitment to Privacy;
access, or obtain more information about, their personal information held by Rogers; or
make a privacy-related complaint;
may contact a Rogers customer service representative who, if necessary, will refer the customer to the Rogers Privacy Officer.
13. The Office of the Privacy Commissioner of Canada oversees Rogersʹ personal information handling practices. If your privacy concerns are not addressed to your satisfaction by Rogers you may contact the Office of the Privacy Commissioner of Canada for further guidance:
By Phone: 1-800-282-1376 or 613-995-8210
By Fax: 613-947-6850
By E-mail: info@privcom.gc.ca
Website: www.privcom.gc.ca
How to Contact Rogers
Customers of Rogers Cable and Rogers Wireless
Customers can have their account marked “Do Not Contact” or choose their communication preferences by visiting Rogers Online Self Service. Simply sign in to your Rogers account and select “Manage My Marketing Permissions” to complete the “Marketing Permissions Opt-Out” form. Alternatively, you can contact a Rogers’ customer service representative at 1-888-ROGERS1.
Subscribers to Rogers Media consumer magazines
Notices about ʺSubscriber Servicesʺ that appear in each consumer magazine explain how to change your ʺMail Preferenceʺ for receiving mailings from other organizations. To have your mailing address excluded from mailings by other organizations, provide your subscriber information in one of the following ways:
By E-mail: rmpublishing@indas.ca
By Mail: Privacy Request
Magazine Subscriber Services
Box 860
Markham, Ontario L3P 8H8
By Telephone: (905) 946-0084
By Fax: (905) 946-1679
Registered users of Rogers Media web sites and e-mail newsletters can update ʺMarketing Permissionsʺ by establishing a user profile. From the web site, click on ʺRegisterʺ to establish a profile or on ʺLoginʺ to update permissions.
Describe whether and in what ways outreach and communications will help to achieve your projected benefits.
Prior to using the proposed .rogers gTLD for product and service marketing⁄advertising, marketing campaign activation, interaction and communication with individuals and entities with whom Rogers Communications has a business relationship, and⁄or implementing new online navigation strategies, Rogers Communications at this point anticipates conducting a multi-faceted outreach and communications campaign that may include communication channels such as TV, radio, mobile, print, social media, direct mail, online advertising and marketing via our active, customer and affiliate-facing websites and other public relations activities to:
• Further communicate Rogers Communications commitment to online consumer safety and data privacy;
• Inform the market of Rogers Communications ownership and planned use of the proposed .rogers gTLD;
• Clearly define the expected benefits to customers, prospective customer⁄members, contractors, other business partners and internet users at large.
Future outreach and communications campaigns will be carried out as needed to reaffirm and clarify the above. Rogers Communications believes outreach and communication will be critical to building trust and confidence in the legitimacy of the TLD.