gTLD	Full Legal Name	E-mail suffix	Detail
.pwc	PwC Business Trust	cscinfo.com	View

b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Answers should address the following points:
i. What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?
• The goal of the proposed (.pwc) gTLD in terms of specialty, service levels and reputation are:
o Specialty – Applicant’s company is a market leader in the professional services industry. With the continued growth of the online channel in importance and significance, it is critical that Applicant and its affiliated entities utilize all new online tools available to ensure current and potential product⁄service customers can quickly find authorized, accurate information. The proposed (. pwc ) will help Applicant increase consumer confidence in online content it makes available through websites utilizing its gTLD and provide a trusted destination for consumers to research product offerings.
o Service levels –One of the key goals of the proposed (.pwc) gTLD is to create a restricted, exclusively-controlled online environment for employees, customers (current and potential), suppliers and other business partners which will increase customer confidence and trust in conducting business online. Through greater use of online tools by employees, customers (current and potential), suppliers and other business partners, Applicant’s company expects to further streamline business processes, reduce turn-around times, provide more personalized service and improve overall customer⁄client service.
o Reputation – Applicant’s company has a reputation of excellence in customer satisfaction and innovation. With the online channel growing in importance, one of the goals of the proposed (. pwc ) gTLD is to position Applicant’s company to meet future customer expectations and competitive market demands to ensure it can continue to grow its reputation.


ii. What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?
iii. PwC Business Trust plans to operate the proposed (.pwc) gTLD as a restricted, exclusively-controlled TLD and as such it will not be commercially offered for registration to the general public. Thus, PwC Business Trust will have exclusive ownership over all second-level registrations within the TLD. As a result, we believe the proposed (.pwc) gTLD will add to the current namespace in three (3) areas:
• Competition – As technology advances, so too do customer expectations of companies online. They expect that companies will utilize the latest and greatest technology and online practices to improve the user experience, protect their information and deliver quality service. Applicant anticipates that the proposed (.pwc) gTLD will enable it to communicate, interact and protect data in ways and under conditions not possible under the existing namespace, thus enabling Applicant and its affiliated entities to meet future customer expectations and competitive market demands.
• Differentiation – While today companies, like Applicant’s company, can register brand strings at the second-level (e.g., pwc.com), the proliferation of cybersquatting and typo squatting has placed a great burden on consumers to carefully tread online because there is no guarantee on the face of the domain name string that what looks like a branded website is indeed an authorized website of the brand owner. The proposed (. pwc ) gTLD will enable employees, customers, suppliers, other business partners and Internet users to distinguish, on the face of the domain name alone, whether the site is an authorized company site because the gTLD will be a restricted, exclusively- controlled online environment where only authorized company web properties and e-mail will exist and operate online.
Innovation - The proposed (.pwc) gTLD as a restricted, exclusively-controlled TLD will provide Applicant’s company with a new platform on which to build future innovation of its online brand presence and products.
Innovation - The proposed (.pwc) gTLD as a restricted, exclusively-controlled TLD will provide Applicant’s company with a new platform on which to build future innovation of its online brand presence and products.

iv. What goals does your proposed gTLD have in terms of user experience?

• The Internet has been plagued by cybersquatting, typo squatting, phishing, pharming and identity theft scams. This malicious online conduct has shaken the trust and confidence of consumers to share information and transact business online. Thus, the proposed (.pwc) gTLD has the following user experience goals:

o Simplify purchase and unify the full breadth of products and services offered by Applicant and its affiliated entities;
o Improve and streamline manner in which employees, customers, suppliers and other business partners can interact with Applicant and its affiliated entities in the online digital space;
o Foster trust and confidence in online interactions by customers and other business partners with Applicant and its affiliated entities;
o Reduce the risk of Internet users being misled, believing and⁄or acting on erroneous, information about Applicant and its affiliated entities, its business partners and⁄or its products and services presented online by unauthorized 3rd parties; and
o Simplify online navigation to Applicant and affiliated entity products, services and information.

v. Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.

The proposed gTLD will be a restricted, exclusively-controlled gTLD where only Applicant, affiliated entities and authorized business partners will be permitted to register second-level domains for Applicant business purposes only for a term of one to ten years. Affiliated entities who are part of the same corporate organization as the Applicant who seek registrations for second-level names under the TLD will be required to present evidence in writing to accredited registrar(s) for the TLD demonstrating explicit authorization from an officer of the Applicant company to register second-level names within the TLD to protect against unauthorized registration within the TLD by unaffiliated third parties. Applicants and affiliated entities owned and⁄or controlled by the same corporate parent company will supply corporate contact and ownership information, not personal information, for each registration obtained under the TLD for display in the TLD WHOIS.

To the extent second-level domain names are ever registered to Applicant’s business partners and⁄or affiliates that are not owned by Applicant or its corporate parent company, registrants will be required to execute a registration agreement that incorporates all required ICANN consensus policies and other legal⁄policy requirements imposed on new gTLD applicants into the terms and conditions of the domain name registration agreement. Such registration may also be subject to additional terms and conditions under separate business partner and⁄or affiliate agreements with Applicant entity. Registrations by business partners or affiliates not owned by Applicant or its corporate parent company will require written, pre-approval by designated individual(s) at Applicant company, must provide corporate contact information, not personal information, for WHOIS purposes and must be made with Applicant’s registrar of choice. Registrants must not use the domain name in any way that may damage or diminish Applicants brand reputation, business relationships or other business interests. Failure to do any of the above will result in the immediate suspension of registrant’s registration agreement and⁄or all deletion of all domain names currently registered in the TLD.

vi. Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.

• The proposed (.pwc) gTLD will be a restricted, exclusively-controlled gTLD where only Applicant will authorize⁄issue registrations within the TLD to itself and affiliated entities for business purposes. Corporate contact information will be clearly listed in the WHOIS record for each registration within the TLD. Thus, there are no measures that need to be proposed to protect the privacy or confidential registration information of registrants of the TLD. However, Applicant is investing in the proposed (.pwc) gTLD to further demonstrate its commitment to data privacy (as evidenced by its current data privacy statement , http:⁄⁄www.pwc.com⁄id⁄en⁄about-us⁄pwc-privacy-policy.jhtml), as Applicant believes the utilization of the proposed new gTLD could position its company to more fully meet new online challenges related to online privacy in the future.


Describe whether and in what ways outreach and communications will help to achieve your projected benefits.

Prior to using the proposed (.pwc) gTLD for product and service marketing⁄advertising, marketing campaign activation, interaction and communication with individuals and entities with whom Applicant has a business relationship, and⁄or implementing new online navigation strategies, Applicant’s company anticipates conducting a multi-faceted outreach and communications campaign that will likely involve all communication channels, including but not limited to TV, radio, mobile, print, social media, direct mail, online advertising and marketing via our active, customer and affiliate-facing websites and other public relations activities to:
• Further communicate Applicant company’s commitment to online consumer safety and data privacy;
• Inform the market of Applicant’s ownership and planned use of the proposed (.pwc) gTLD;
• Clearly define the expected benefits to employees, customers, suppliers, other business partners and Internet users at large.

gTLD	Full Legal Name	E-mail suffix	Detail
.fedex	Federal Express Corporation	cscinfo.com	View

18b
How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Answers should address the following points:
i. What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?
• The goal of the proposed .fedex gTLD in terms of specialty, service levels and reputation are:
o Specialty – Federal Express Corporation provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. Federal Express Corporation is a wholly owned subsidiary of FedEx Corporation, which offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. The online channel is a key customer touch point for Federal Express Corporation and the proposed .fedex gTLD will position the FedEx brand as a leader in the internet community, provide new opportunities to conduct FedEx business, and enhanced security for FedEx customers and business partners by virtue of being an exclusively controlled TLD only available to Federal Express Corporation and its affiliated entities.
o Service levels –One of the key goals of the proposed .fedex gTLD is to create a restricted, exclusively-controlled online environment for customers and other business partners which will increase customer confidence and trust in conducting business online. Through greater use of online tools by customer⁄members, Federal Express Corporation expects to further streamline business processes, reduce turn-around times, improve speed to market, provide more personalized service and improve overall customer service delivery and satisfaction.
o Reputation – Federal Express Corporation has a reputation of stellar customer service, innovation and market leadership. With the online channel growing in importance, one of the goals of the proposed .fedex gTLD is to position Federal Express Corporation to meet future customer expectations and competitive market demands to ensure it can continue to grow its reputation in the transportation, e-commerce, and business service industries and in the global marketplace.


ii. What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?
• Federal Express Corporation plans to operate the proposed .fedex gTLD as a restricted, self-funded TLD and as such will not be commercially offered for registration by the general public. Thus, Federal Express Corporation will have exclusive control over all second-level registrations within the TLD and their use. As a result, we believe the proposed .fedex gTLD will add to the current names space in three (3) areas:
o Competition – As technology advances, so too do customer expectations of companies online. They expect that companies will utilize the latest and greatest technology and online practices to improve the user experience protect their information and deliver quality service. Federal Express Corporation anticipates that the proposed .fedex gTLD will enable it to communicate, interact and protect data in ways and under conditions not possible under the existing namespace, thus enabling Federal Express Corporation to meet future customer expectations and competitive market demands.
o Differentiation – While today companies like Federal Express Corporation can register brand strings at the second-level (eg., fedex.com), the proliferation of cybersquatting and typo squatting has placed a great burden on consumers to carefully tread online because there is no guarantee on the face of the domain name string that what looks like a branded website is indeed an authorized website of the brand owner. The proposed .fedex gTLD will enable customers and other business partners and Internet users to distinguish on the face of the domain name alone whether the site is an authorized company site because the gTLD will be a restricted, exclusively- controlled online environment where only authorized company web properties and e-mail will exist and operate online.
Innovation - The modern express transportation industry was pioneered with the founding of Federal Express 1971. Since that date, Federal Express Corporation, with its affiliated operating companies, has been a driving force behind the innovation of package delivery and business services globally. The proposed .fedex gTLD will provide Federal Express Corporation with a more robust brand platform and environment to further innovate global service delivery, business operations and customer engagement across its operating companies.

iii. What goals does your proposed gTLD have in terms of user experience?

• The Internet has been plagued by cybersquatting, typo squatting, phishing, pharming and identity theft scams. This malicious online conduct has shaken the trust and confidence of consumers to share information and transact business online. Thus, the proposed .fedex gTLD has the following user experience goals:

o Simplify purchase and unify the full breadth of products and services offered by Federal Express Corporation and its affiliated operating companies;
o Improve and streamline the manner in which customers and other business partners can interact with Federal Express Corporation in the online digital space;
o Foster trust and confidence in online interactions by customers and other business partners with Federal Express Corporation;
o Reduce the risk of Internet users being misled, believing and⁄or acting on erroneous, information about Federal Express Corporation, its business partners and⁄or its products and services presented online by unauthorized 3rd parties; and
o Simplify online navigation to Federal Express Corporation products, services and online tools.

iv. Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.

The proposed gTLD will be a restricted, exclusively-controlled gTLD where only Applicant, affiliated entities and authorized business partners will be permitted to register second-level domains for Applicant business purposes only for a term of one to ten years. Affiliated entities who are part of the same corporate organization as the Applicant who seek registrations for second-level names under the TLD will be required to present evidence in writing to accredited registrar(s) for the TLD demonstrating explicit authorization from an officer of the Applicant company to register second-level names within the TLD to protect against unauthorized registration within the TLD by unaffiliated third parties. Applicants and affiliated entities owned and⁄or controlled by the same corporate parent company will supply corporate contact and ownership information, not personal information, for each registration obtained under the TLD for display in the TLD WHOIS.

To the extent second-level domain names are ever registered to Applicant’s business partners and⁄or affiliates that are not owned by Applicant or its corporate parent company, registrants will be required to execute a registration agreement that incorporates all required ICANN consensus policies and other legal⁄policy requirements imposed on new gTLD applicants into the terms and conditions of the domain name registration agreement. Such registration may also be subject to additional terms and conditions under separate business partner and⁄or affiliate agreements with Applicant entity. Registrations by business partners or affiliates not owned by Applicant or its corporate parent company will require written, pre-approval by designated individual(s) at Applicant company, must provide corporate contact information, not personal information, for WHOIS purposes and must be made with Applicant’s registrar of choice. Registrants must not use the domain name in any way that may damage or diminish Applicants brand reputation, business relationships or other business interests. Failure to do any of the above, will result in the immediate suspension of registrant’s registration agreement and⁄or all deletion of all domain names currently registered in the TLD.

v. Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.

The proposed .fedex gTLD will be a restricted, exclusively-controlled TLD. Corporate contact information will be clearly listed in the WHOIS record for each registration within the TLD. Thus, there are no measures that need to be proposed to protect the privacy or confidential registration information of registrants⁄users of the TLD. However, Federal Express Corporation is investing in the proposed .fedex gTLD to further demonstrate its commitment and market leadership with regard to privacy of consumer data (as evidenced by its current data privacy policy located at http:⁄⁄www.fedex.com⁄us⁄security⁄privacy-policy.html), as Federal Express Corporation believes the utilization of the proposed new gTLD could position the company to more fully meet online challenges that may threaten the security of customer⁄member data in the future.

Privacy Policy for ʺfedex.comʺ

FedEx Corporation understands the importance of protecting the privacy of fedex.com and senseaware.com (collectively, the ʺWebsitesʺ) users. The information collected is used to market and improve the services we and our subsidiaries offer, to improve the fedex.com Web-site content, and to contact you with updates to the Web site or for other marketing purposes.

Certain areas of fedex.com, including but not limited to FedEx Ship Manager® at fedex.com, FedEx InSight®, FedEx Return Manager®, FedEx® Billing Online, FedEx® Global Trade Manager and My FedEx®, require registration or a password for access. Information obtained from registered users of these areas may also be used for FedEx marketing purposes, and cookies may be used in those and other areas, as is described in this Policy. Information obtained in these areas may also be used in accordance with agreements governing access to and use of the specific areas, including, but not necessarily limited to FedEx Ship Manager at fedex.com, FedEx Return Manager, etc. In addition, visitors to fedex.com may choose to register for a fedex.com Login user ID and password to simplify access to some interactive features on fedex.com. Log file data and other information gathered from registered users of fedex.com are used to improve the fedex.com customer experience.

fedex.com Login currently provides users with access to FedEx Ship Manager at fedex.com, FedEx® Global Trade Manager, My FedEx, and Simplify My Shipping. Currently, other applications require separate registrations. In the future, FedEx may add other features to those accessed through fedex.com Login. (In such event, previously registered users will not be required to re-register.)

If you are the recipient of a package, we have obtained your name and shipping information from a customer. When you visit fedex.com to track your package in transit, we collect your IP address and other non-identifying information about you, as we do with other visitors to the website. You do not need to register with fedex.com to obtain this information. We use, disclose, and otherwise handle information that we obtain about you to support the operation of fedex.com, to provide our services, and to perform other activities in accordance with this Privacy Policy.

Please also see the FedEx Service Guide for terms of carriage, limitations of liability, and disclaimers of warranty and general terms applicable to all delivery services and various information used and provided with FedEx services.

FedEx reserves the right to amend the Privacy Policy at any time with or without notice. Please check back frequently in the event of changes.

Your use of fedex.com constitutes your agreement to this Privacy Policy.

What information does FedEx capture about visitors to its Web site?

The fedex.com Web server uses an extended log file format which captures: date and time of visit, referring address (location from which a visitor comes to fedex.com), type of Internet browser, and visitorʹs IP address. (Each computer that connects to the Internet is assigned a unique number, an IP address, for identification purposes). The log file does not capture a visitorʹs email address.

Does FedEx ask for personal information?

Several areas of fedex.com ask for personal information. They include: Online Account Registration, features of Manage My Account, and registration pages for FedEx Ship Manager at fedex.com, FedEx Global Trade Manager, FedEx Return Manager, FedEx InSight and My FedEx. This list may be expanded without notice. In the event that it is expanded, additional information may be required. In these areas, your name, address, email address, billing information, and business profile are requested. This information is collected to help us further develop our services, to provide you access to valuable FedEx Internet-based information and services, and to bill you for those services if you elect to use them.

How does FedEx use the information?

The information collected through this site helps us identify the type of Web-site content our customers value most. We use this information to market and improve the Web site and our services. We also use this information to send you e-mail notifications about updates to the Web site, and to contact you by other means for marketing and other purposes. Our policy is to not give, sell or otherwise distribute the information collected through this site to third parties outside of FedEx Corporation and its subsidiaries (unless required by law); provided, however, in some cases we may use suppliers to assist us in collecting, using or otherwise processing for our benefit the information obtained through this site. Our practice is to require our suppliers to conduct such activities consistent with this policy and our requirements.

What happens when I leave fedex.com to visit a FedEx linked Web site?

Parts of fedex.com, such as FedEx Global Trade Manager, consist of products and services hosted by third-party businesses. When you leave fedex.com to visit one of these sites, the only information transferred to the third-party is the fact that you came from fedex.com (the referring address). This practice allows the third-party to monitor its own Web-site traffic, but does not provide them with any information about you. FedEx is not responsible or liable for the independent privacy policies of our third-party sites. You should consult the privacy policies at those sites to determine how your information may be used.

Does FedEx use cookies?

Cookies are used to achieve two goals. The first is to provide FedEx with the capability to personalize information for certain segments of its customer base. Secondly, in some instances, cookies are used to allow FedEx the opportunity to associate individual customers with their information profiles. For example, through the use of cookies, fedex.com Login can ʺrememberʺ your user ID when you login to FedEx Ship Manager at fedex.com on your computer.

How do I contact FedEx?

Our postal address is:
FedEx Corporation
P.O. Box 727
Memphis, TN 38194-1062

We can be reached via email at webmaster@fedex.com or by telephone at 1.800.GoFedEx 1.800.463.3339.

Describe whether and in what ways outreach and communications will help to achieve your projected benefits.

Prior to using the proposed .fedex gTLD for product and service marketing⁄advertising, marketing campaign activation, interaction and communication with individuals and entities with whom Federal Express Corporation has a business relationship, and⁄or implementing new online navigation strategies, Federal Express Corporation will take appropriate steps to communicate the new TLD to the market including but not limited to:
• Further communicate Federal Express Corporation’s commitment to online consumer safety and data privacy;
• Inform the market of Federal Express Corporation’s ownership and planned use of the proposed .fedex gTLD;
• Clearly define the expected benefits to customers, prospective customer⁄members, contractors, other business partners and Internet users at large.
Future outreach and communications campaigns will be carried out as when needed to reaffirm and clarify the above. Federal Express Corporation believes outreach and communication will be critical to building trust and confidence in the legitimacy of the TLD.