gTLD	Full Legal Name	E-mail suffix	Detail
.pwc	PwC Business Trust	cscinfo.com	View

b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Answers should address the following points:
i. What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?
• The goal of the proposed (.pwc) gTLD in terms of specialty, service levels and reputation are:
o Specialty – Applicant’s company is a market leader in the professional services industry. With the continued growth of the online channel in importance and significance, it is critical that Applicant and its affiliated entities utilize all new online tools available to ensure current and potential product⁄service customers can quickly find authorized, accurate information. The proposed (. pwc ) will help Applicant increase consumer confidence in online content it makes available through websites utilizing its gTLD and provide a trusted destination for consumers to research product offerings.
o Service levels –One of the key goals of the proposed (.pwc) gTLD is to create a restricted, exclusively-controlled online environment for employees, customers (current and potential), suppliers and other business partners which will increase customer confidence and trust in conducting business online. Through greater use of online tools by employees, customers (current and potential), suppliers and other business partners, Applicant’s company expects to further streamline business processes, reduce turn-around times, provide more personalized service and improve overall customer⁄client service.
o Reputation – Applicant’s company has a reputation of excellence in customer satisfaction and innovation. With the online channel growing in importance, one of the goals of the proposed (. pwc ) gTLD is to position Applicant’s company to meet future customer expectations and competitive market demands to ensure it can continue to grow its reputation.


ii. What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?
iii. PwC Business Trust plans to operate the proposed (.pwc) gTLD as a restricted, exclusively-controlled TLD and as such it will not be commercially offered for registration to the general public. Thus, PwC Business Trust will have exclusive ownership over all second-level registrations within the TLD. As a result, we believe the proposed (.pwc) gTLD will add to the current namespace in three (3) areas:
• Competition – As technology advances, so too do customer expectations of companies online. They expect that companies will utilize the latest and greatest technology and online practices to improve the user experience, protect their information and deliver quality service. Applicant anticipates that the proposed (.pwc) gTLD will enable it to communicate, interact and protect data in ways and under conditions not possible under the existing namespace, thus enabling Applicant and its affiliated entities to meet future customer expectations and competitive market demands.
• Differentiation – While today companies, like Applicant’s company, can register brand strings at the second-level (e.g., pwc.com), the proliferation of cybersquatting and typo squatting has placed a great burden on consumers to carefully tread online because there is no guarantee on the face of the domain name string that what looks like a branded website is indeed an authorized website of the brand owner. The proposed (. pwc ) gTLD will enable employees, customers, suppliers, other business partners and Internet users to distinguish, on the face of the domain name alone, whether the site is an authorized company site because the gTLD will be a restricted, exclusively- controlled online environment where only authorized company web properties and e-mail will exist and operate online.
Innovation - The proposed (.pwc) gTLD as a restricted, exclusively-controlled TLD will provide Applicant’s company with a new platform on which to build future innovation of its online brand presence and products.
Innovation - The proposed (.pwc) gTLD as a restricted, exclusively-controlled TLD will provide Applicant’s company with a new platform on which to build future innovation of its online brand presence and products.

iv. What goals does your proposed gTLD have in terms of user experience?

• The Internet has been plagued by cybersquatting, typo squatting, phishing, pharming and identity theft scams. This malicious online conduct has shaken the trust and confidence of consumers to share information and transact business online. Thus, the proposed (.pwc) gTLD has the following user experience goals:

o Simplify purchase and unify the full breadth of products and services offered by Applicant and its affiliated entities;
o Improve and streamline manner in which employees, customers, suppliers and other business partners can interact with Applicant and its affiliated entities in the online digital space;
o Foster trust and confidence in online interactions by customers and other business partners with Applicant and its affiliated entities;
o Reduce the risk of Internet users being misled, believing and⁄or acting on erroneous, information about Applicant and its affiliated entities, its business partners and⁄or its products and services presented online by unauthorized 3rd parties; and
o Simplify online navigation to Applicant and affiliated entity products, services and information.

v. Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.

The proposed gTLD will be a restricted, exclusively-controlled gTLD where only Applicant, affiliated entities and authorized business partners will be permitted to register second-level domains for Applicant business purposes only for a term of one to ten years. Affiliated entities who are part of the same corporate organization as the Applicant who seek registrations for second-level names under the TLD will be required to present evidence in writing to accredited registrar(s) for the TLD demonstrating explicit authorization from an officer of the Applicant company to register second-level names within the TLD to protect against unauthorized registration within the TLD by unaffiliated third parties. Applicants and affiliated entities owned and⁄or controlled by the same corporate parent company will supply corporate contact and ownership information, not personal information, for each registration obtained under the TLD for display in the TLD WHOIS.

To the extent second-level domain names are ever registered to Applicant’s business partners and⁄or affiliates that are not owned by Applicant or its corporate parent company, registrants will be required to execute a registration agreement that incorporates all required ICANN consensus policies and other legal⁄policy requirements imposed on new gTLD applicants into the terms and conditions of the domain name registration agreement. Such registration may also be subject to additional terms and conditions under separate business partner and⁄or affiliate agreements with Applicant entity. Registrations by business partners or affiliates not owned by Applicant or its corporate parent company will require written, pre-approval by designated individual(s) at Applicant company, must provide corporate contact information, not personal information, for WHOIS purposes and must be made with Applicant’s registrar of choice. Registrants must not use the domain name in any way that may damage or diminish Applicants brand reputation, business relationships or other business interests. Failure to do any of the above will result in the immediate suspension of registrant’s registration agreement and⁄or all deletion of all domain names currently registered in the TLD.

vi. Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.

• The proposed (.pwc) gTLD will be a restricted, exclusively-controlled gTLD where only Applicant will authorize⁄issue registrations within the TLD to itself and affiliated entities for business purposes. Corporate contact information will be clearly listed in the WHOIS record for each registration within the TLD. Thus, there are no measures that need to be proposed to protect the privacy or confidential registration information of registrants of the TLD. However, Applicant is investing in the proposed (.pwc) gTLD to further demonstrate its commitment to data privacy (as evidenced by its current data privacy statement , http:⁄⁄www.pwc.com⁄id⁄en⁄about-us⁄pwc-privacy-policy.jhtml), as Applicant believes the utilization of the proposed new gTLD could position its company to more fully meet new online challenges related to online privacy in the future.


Describe whether and in what ways outreach and communications will help to achieve your projected benefits.

Prior to using the proposed (.pwc) gTLD for product and service marketing⁄advertising, marketing campaign activation, interaction and communication with individuals and entities with whom Applicant has a business relationship, and⁄or implementing new online navigation strategies, Applicant’s company anticipates conducting a multi-faceted outreach and communications campaign that will likely involve all communication channels, including but not limited to TV, radio, mobile, print, social media, direct mail, online advertising and marketing via our active, customer and affiliate-facing websites and other public relations activities to:
• Further communicate Applicant company’s commitment to online consumer safety and data privacy;
• Inform the market of Applicant’s ownership and planned use of the proposed (.pwc) gTLD;
• Clearly define the expected benefits to employees, customers, suppliers, other business partners and Internet users at large.

gTLD	Full Legal Name	E-mail suffix	Detail
.COACH	Coach, Inc.	steptoe.com	View

i. What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?

Specialty

Currently, there is no top-level domain dedicated to high-quality lifestyle accessories and no top-level domain dedicated to Applicant’s brand. The goal of the TLD, in terms of specialty, is to securely provide a top-level domain dedicated to providing Products to Internet users and customers around the globe under Applicant’s and Applicant’s Affiliates’ famous and trusted brands. Allowing Applicant to control its own Internet space for its famous brand gives it the ability to customize its domain and website names and signal to the general population of Internet users that websites within the TLD will indeed be securely controlled by Applicant without having to incorporate a non-branded, non-industry-related term such as .com, .net or .biz. In addition the TLD will permit the Applicant and Applicant’s Affiliates to send a consistent and focused branding image to customers from all parts of the world, without the registration and operational impediments Applicant currently experiences with ccTLDs. This specialty will benefit Internet users seeking authentic online Products without the worry that they will become the next phishing or counterfeiting victim.

This specialization simultaneously makes it easier for Internet users who are looking for Applicant-related information and fashion information to locate this information more efficiently. The appendage of the TLD indicates to users what they can expect to find at that website under the TLD, namely, premiere and authentic Products offered by the famous and reputable Applicant or Applicant’s Affiliates. It also has another added benefit in that web addresses will become shorter—one impact of a dearth of ‘good’ web addresses has been for them to get longer over time. Using the TLD not only means Applicant’s sites can benefit from having an important keyword in their web address, but it will also be much faster to type in the address. Built into a wider process of web optimization and marketing, the inclusion of the TLD as a keyword in every domain name will likely have positive implications for specialty, security, and global promotion purposes. This will increase traffic to these websites, promote competition, and facilitate use and trust by consumers of Products who prefer shorter domain names and want a trusted source of the specific services they seek.

Service Levels

The goal of the TLD, if made public, will be to ensure the highest level of security, quality and customer service is provided to Applicant’s customers, for whom security and quality is a high priority concern in connection with Products. Primarily, this entails ensuring that only Applicant and Applicant’s Affiliates, are able to register and control the second-level domain names in the TLD. Regarding security and quality concerns, this entails contracting with and using industry experts to provide the highest possible quality in registry and registrar services so as to not compromise the security and quality of any information that Applicant will receive or provide through the TLD.

Applicant will further endeavor, as it does with its current websites, to provide any outwardly-facing domain name and website in the TLD with fast and responsive customer service, available in English, during normal business hours by email and telephone seven (7) days per week to help any customer attempting to learn about or purchase Applicant’s Products. Similarly, Applicant will provide the highest level service to trademark and other legal rights owners by providing an easily accessible point-of-contact on all outwardly-facing domain names and websites.

By focusing on the end user, Applicant will ensure that it is providing the best specialized user experience possible. To do this, Applicant may employ testing to determine what their expectations are for an Applicant-branded Web experience and then tailoring the TLD to its end users. For example, when designing its current websites or adding a new look to its homepage, Applicant takes care to ensure that they will ultimately serve the Internet user. Applicant’s homepage interface in the TLD will thus be clear and simple, with pages loading promptly. Applicant’s Products will be provided through secure websites and networks, and at high speeds. Applicant will continue to operate under this principle when designing websites and providing high-quality Products and other ancillary services through the TLD.

Reputation

Applicant already has a reputation for excellence and superior quality in the fashion industry, including online through its current websites and domain names. Indeed, the type of Products that Applicant manufactures, distributes and sells are among the most vulnerable to counterfeiting and other fraudulent online activity and Applicant seeks, through the operation of the TLD, to maintain a reputation for providing a secure online environment in the industry for all Internet users to access fashion and product information more efficiently. Applicant also has a reputation of having enhanced creative capabilities and a reputation as a producer of innovation in the fashion industry. The goal of the TLD, if made public, is to continue to promote Applicant’s reputation for excellence, creativity and innovation.

The Registry will further strive to be known for ensuring only Applicant and Applicant’s Affiliates register domain names in the TLD, that those domain names are used for Applicant-related purposes at the direction of Applicant, that all customer information will be kept completely confidential, that the Whois is thick and reliable, and that the Registry is responsive to legal rights owners. Indeed, when Internet users visit a website within the TLD, they should know that Applicant will be the entity standing behind its world-renowned Products and services, and that they can expect the highest level of online service and security. In all, Applicant will strive to continue to be known as an exemplary and model domain name services citizen through the use of the TLD.

ii. What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?

Competition

The TLD will enhance competition to the current Internet space by allowing Applicant to control its own Internet space and to have the flexibility to innovate and create new online goods and services, and to reach new geographic areas with a consistent branding message – the latter is something that is presently hampered by variances in ccTLD registration and operation policies. These innovations and consistencies in how the Applicant will provide high-quality lifestyle accessories online will incentivize existing and new top-level domains and fashion companies that operate on existing and new top-level domains to also improve the security and quality of their own online storefronts and to accelerate the introduction of new goods and services in order to continue attracting new customers. Thus, the entry of the TLD will benefit consumers by increasing the likelihood of the successful introduction of new and innovative online goods and services from the fashion industry.


Differentiation

The TLD will be differentiated from all other top-level domains current available in the marketplace because it will be able to affix its famous brand to second-level domains as the TLD and indicate to Internet users the source of the TLD. Indeed, no other existing top-level domain is similar in appearance to the TLD, none is used exclusively for high-quality lifestyle accessories, and none exclusively serves Applicant’s users and customers. In terms of differentiated uses, Applicant will be able to customize the second-level domains within the TLD so as to signify the service offered as well as the source of the service. Finally, unlike in existing top-level domains, only Applicant and Applicant’s Affiliates will be allowed to register or operate domain names within the TLD, allowing the TLD to become unique in that customers do not have to fear corruption, security, spam, phishing, counterfeit products or false or inaccurate information.

Innovation

Applicant is already a recognized leader in online fashion innovation. Indeed, technology is at the forefront of Applicant’s online fashion presence. One of the most crucial issues of importance to Applicant’s customers is quality and legitimacy. The TLD, if publicly used, will allow Applicant to provide information, goods and services to its customers in a more technologically-advanced way and allow Applicant to implement technical advances that may not have been capable before in the existing, less secure environment over which Applicant has less control.

Indeed, Applicant believes that the TLD will open up new opportunities and permit Applicant to innovate and provide truly high-quality websites for Products. With the TLD, Applicant can test and innovate both the technology behind and the public face of the TLD with consumers to facilitate their desired Web experience and to ensure it meets the highest possible security standard. This innovation will promote competition in the Internet space and provide higher levels of service to its users and customers. Moreover, the TLD will be innovative in that it will allow more people to have greater access to a dedicated and secure top-level domain for Applicant’s Products. The TLD will also allow Applicant to securely work in communities where access to fashion industry information is limited and to strive to provide high-quality lifestyle accessories to more people.

iii. What goals does your proposed gTLD have in terms of user experience?

Similarly to how it operates its current domain names and websites in third-party top-level domains Applicant will strive to test, develop, and implement the TLD and its websites to satisfy its customers’ Web expectations in the most secure and user-friendly manner. In doing so, Applicant will take great care to ensure that domain names in the TLD will ultimately serve the Internet user. Accordingly, Applicant will rely on its consumer and security-driven testing to provide the best user experience possible for those seeking a robust, reliable and secure electronic storefront for its Products around the globe. Because users will know that all domain names in the TLD will be owned and operated by Applicant, Applicant anticipates that the TLD will eventually provide an enhanced and secure online technological experience for those interested in obtaining more information about and purchasing Applicant’s products. The TLD will serve to differentiate Applicant from other lifestyle accessories providers and serve to create a more stable, competitive, and active marketplace in the industry.

iv. Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.

In order to support the goals listed above, only Applicant through its authorized employees will be allowed to register domain names within the TLD. Accordingly, the general public will never be allowed to register, buy, or sell domain names in the TLD. Applicant, however, reserves the right to sell, distribute, or transfer control or use of any registrations in the TLD to any third party than is an Affiliate of Applicant under the control of applicant for uses as specified by Applicant. Affiliate will be defined for the purpose of this application as (i) a person or entity that, directly or indirectly, through one or more intermediaries, controls, is controlled by, or is under common control with, the person or entity specified, and (ii) control (including the terms “controlled by” and “under common control with”) means the possession, directly or indirectly, of the power to direct or cause the direction of the management or policies of a person or entity or specific aspects of an entity, whether through the ownership of securities, as trustee or executor, by serving as an employee or a member of a board of directors or equivalent governing body, by contract, by credit arrangement or otherwise.

As stated above, Applicant intends to operate a closed registry in order to continue to offer the Products it currently offers on its branded websites in existing top-level domains. Accordingly, policies and decisions regarding the registration and use of domain names within the TLD will continue to be provided through an internal team consisting of Applicant’s existing business, marketing and technical decision-making channels.

The TLD’s domain name policies will of course be limited by its abuse prevention and rights protection policies discussed further herein, and will strive to avoid registering domain names that are confusingly similar to third-party’s trademarks and related rights. Obscene, explicit, and offensive domain names will not be entitled to registration.

v. Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.

Keeping customer information secure and private is of crucial importance to Applicant and other providers of Products, whose websites and goods and services are particularly vulnerable to online fraud and counterfeiting. Initially, Applicant intends to operate a registry with limited access so as to ensure the security and privacy of the information available. As Applicant’s use may expand, Applicant will take commercially reasonable steps to maintain the security and privacy of the information collected therein, and will remain in compliance with confidentiality and security regulations in relevant jurisdictions. For example, Applicant already has Privacy Policies in key global jurisdictions to safeguard the information of its current online customers. See e.g. Coach, Security and Privacy, available at:

http:⁄⁄www.coach.com⁄online⁄handbags⁄genWCM-10551-10051-en-⁄Coach_US⁄SecurityAndPrivacy⁄?LOC=BN (effective as of February 3, 2010).

If the TLD becomes publicly visible such that external users are interacting with content and information about Products accessed through the TLD, Applicant will, at a minimum, provide similar security measures and protect the privacy and confidentiality of its users according to the relevant laws in the appropriate jurisdiction.

vi. Describe whether and in what ways outreach and communications will help to achieve your projected benefits.

Outreach and communication are among Applicant’s important goals in connection with the TLD. For example, if the TLD is publicly used, it will provide better and more secure access to Products to consumers throughout the globe. Applicant may institute marketing and outreach efforts to inform the public about the TLD and the content and information available there.

Applicant already uses a number of different outreach and communications methods and venues to get its mission and message out to the public, including but not limited to: press releases; featured videos posted on various Internet sites; social media, including but not limited to blogs, YouTube, Twitter and Facebook; various news feeds around the globe; and paid advertising, which includes magazine and newspaper print, billboards and posters in major markets; and a variety of digital media. If the TLD is expanded to use by the general Internet public, Applicant will be able to incorporate the outreach and communication regarding the TLD into its current branding and marketing efforts to ensure that as many customers and users as possible understand the new resources available and how to interact with them to improve their consumer experience.