gTLD	Full Legal Name	E-mail suffix	Detail
.pwc	PwC Business Trust	cscinfo.com	View

b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Answers should address the following points:
i. What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?
• The goal of the proposed (.pwc) gTLD in terms of specialty, service levels and reputation are:
o Specialty – Applicant’s company is a market leader in the professional services industry. With the continued growth of the online channel in importance and significance, it is critical that Applicant and its affiliated entities utilize all new online tools available to ensure current and potential product⁄service customers can quickly find authorized, accurate information. The proposed (. pwc ) will help Applicant increase consumer confidence in online content it makes available through websites utilizing its gTLD and provide a trusted destination for consumers to research product offerings.
o Service levels –One of the key goals of the proposed (.pwc) gTLD is to create a restricted, exclusively-controlled online environment for employees, customers (current and potential), suppliers and other business partners which will increase customer confidence and trust in conducting business online. Through greater use of online tools by employees, customers (current and potential), suppliers and other business partners, Applicant’s company expects to further streamline business processes, reduce turn-around times, provide more personalized service and improve overall customer⁄client service.
o Reputation – Applicant’s company has a reputation of excellence in customer satisfaction and innovation. With the online channel growing in importance, one of the goals of the proposed (. pwc ) gTLD is to position Applicant’s company to meet future customer expectations and competitive market demands to ensure it can continue to grow its reputation.


ii. What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?
iii. PwC Business Trust plans to operate the proposed (.pwc) gTLD as a restricted, exclusively-controlled TLD and as such it will not be commercially offered for registration to the general public. Thus, PwC Business Trust will have exclusive ownership over all second-level registrations within the TLD. As a result, we believe the proposed (.pwc) gTLD will add to the current namespace in three (3) areas:
• Competition – As technology advances, so too do customer expectations of companies online. They expect that companies will utilize the latest and greatest technology and online practices to improve the user experience, protect their information and deliver quality service. Applicant anticipates that the proposed (.pwc) gTLD will enable it to communicate, interact and protect data in ways and under conditions not possible under the existing namespace, thus enabling Applicant and its affiliated entities to meet future customer expectations and competitive market demands.
• Differentiation – While today companies, like Applicant’s company, can register brand strings at the second-level (e.g., pwc.com), the proliferation of cybersquatting and typo squatting has placed a great burden on consumers to carefully tread online because there is no guarantee on the face of the domain name string that what looks like a branded website is indeed an authorized website of the brand owner. The proposed (. pwc ) gTLD will enable employees, customers, suppliers, other business partners and Internet users to distinguish, on the face of the domain name alone, whether the site is an authorized company site because the gTLD will be a restricted, exclusively- controlled online environment where only authorized company web properties and e-mail will exist and operate online.
Innovation - The proposed (.pwc) gTLD as a restricted, exclusively-controlled TLD will provide Applicant’s company with a new platform on which to build future innovation of its online brand presence and products.
Innovation - The proposed (.pwc) gTLD as a restricted, exclusively-controlled TLD will provide Applicant’s company with a new platform on which to build future innovation of its online brand presence and products.

iv. What goals does your proposed gTLD have in terms of user experience?

• The Internet has been plagued by cybersquatting, typo squatting, phishing, pharming and identity theft scams. This malicious online conduct has shaken the trust and confidence of consumers to share information and transact business online. Thus, the proposed (.pwc) gTLD has the following user experience goals:

o Simplify purchase and unify the full breadth of products and services offered by Applicant and its affiliated entities;
o Improve and streamline manner in which employees, customers, suppliers and other business partners can interact with Applicant and its affiliated entities in the online digital space;
o Foster trust and confidence in online interactions by customers and other business partners with Applicant and its affiliated entities;
o Reduce the risk of Internet users being misled, believing and⁄or acting on erroneous, information about Applicant and its affiliated entities, its business partners and⁄or its products and services presented online by unauthorized 3rd parties; and
o Simplify online navigation to Applicant and affiliated entity products, services and information.

v. Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.

The proposed gTLD will be a restricted, exclusively-controlled gTLD where only Applicant, affiliated entities and authorized business partners will be permitted to register second-level domains for Applicant business purposes only for a term of one to ten years. Affiliated entities who are part of the same corporate organization as the Applicant who seek registrations for second-level names under the TLD will be required to present evidence in writing to accredited registrar(s) for the TLD demonstrating explicit authorization from an officer of the Applicant company to register second-level names within the TLD to protect against unauthorized registration within the TLD by unaffiliated third parties. Applicants and affiliated entities owned and⁄or controlled by the same corporate parent company will supply corporate contact and ownership information, not personal information, for each registration obtained under the TLD for display in the TLD WHOIS.

To the extent second-level domain names are ever registered to Applicant’s business partners and⁄or affiliates that are not owned by Applicant or its corporate parent company, registrants will be required to execute a registration agreement that incorporates all required ICANN consensus policies and other legal⁄policy requirements imposed on new gTLD applicants into the terms and conditions of the domain name registration agreement. Such registration may also be subject to additional terms and conditions under separate business partner and⁄or affiliate agreements with Applicant entity. Registrations by business partners or affiliates not owned by Applicant or its corporate parent company will require written, pre-approval by designated individual(s) at Applicant company, must provide corporate contact information, not personal information, for WHOIS purposes and must be made with Applicant’s registrar of choice. Registrants must not use the domain name in any way that may damage or diminish Applicants brand reputation, business relationships or other business interests. Failure to do any of the above will result in the immediate suspension of registrant’s registration agreement and⁄or all deletion of all domain names currently registered in the TLD.

vi. Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.

• The proposed (.pwc) gTLD will be a restricted, exclusively-controlled gTLD where only Applicant will authorize⁄issue registrations within the TLD to itself and affiliated entities for business purposes. Corporate contact information will be clearly listed in the WHOIS record for each registration within the TLD. Thus, there are no measures that need to be proposed to protect the privacy or confidential registration information of registrants of the TLD. However, Applicant is investing in the proposed (.pwc) gTLD to further demonstrate its commitment to data privacy (as evidenced by its current data privacy statement , http:⁄⁄www.pwc.com⁄id⁄en⁄about-us⁄pwc-privacy-policy.jhtml), as Applicant believes the utilization of the proposed new gTLD could position its company to more fully meet new online challenges related to online privacy in the future.


Describe whether and in what ways outreach and communications will help to achieve your projected benefits.

Prior to using the proposed (.pwc) gTLD for product and service marketing⁄advertising, marketing campaign activation, interaction and communication with individuals and entities with whom Applicant has a business relationship, and⁄or implementing new online navigation strategies, Applicant’s company anticipates conducting a multi-faceted outreach and communications campaign that will likely involve all communication channels, including but not limited to TV, radio, mobile, print, social media, direct mail, online advertising and marketing via our active, customer and affiliate-facing websites and other public relations activities to:
• Further communicate Applicant company’s commitment to online consumer safety and data privacy;
• Inform the market of Applicant’s ownership and planned use of the proposed (.pwc) gTLD;
• Clearly define the expected benefits to employees, customers, suppliers, other business partners and Internet users at large.

gTLD	Full Legal Name	E-mail suffix	Detail
.iveco	Fiat Industrial S.p.A (società per azioni)	cscinfo.com	View

(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

i. What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?
• The goal of the proposed ..iveco gTLD in terms of specialty, service levels and reputation are:
o Specialty – Fiat Industrial SpA is a global leader in the capital goods sector. Each of the Groupʹs businesses is a major international player in its respective industry sector: Iveco, Case, Case IH, New Holland and FPT Industrial (not subject to TLD request). These three sectors design, produce and sell trucks, commercial vehicles, buses, special vehicles (Iveco), tractors, and agricultural and construction equipment (Case, Case IH and New Holland), in addition to engines and transmissions for those vehicles and engines for marine applications (FPT Industrial: not subject to TLD request).. In the course of its business with customers and other business partners, highly-sensitive, personal and confidential information is collected and shared between authorized parties. To further demonstrate Fiat Industrial SpA’s commitment and market leadership in the area of data security and privacy within its industry, Fiat Industrial SpA intends to utilize the ..iveco gTLD to create a restricted, exclusively-controlled online environment for customers and other business partners with the goal of further securing the collection and transmission of personal and other confidential data required for contracted services and other product-related activities.
o Service levels –One of the key goals of the proposed ..iveco gTLD is to create a restricted, exclusively-controlled online environment for customers and other business partners which will increase customer confidence and trust in conducting business online. Through greater use of online tools by customers, Fiat Industrial SpA expects to further streamline business processes, reduce turn-around times, provide more personalized service and improve overall client service delivery and satisfaction.
o Reputation – Fiat Industrial SpA has a reputation of stellar client service, innovation and market leadership. With the online channel growing in importance, one of the goals of the proposed ..iveco gTLD is to position Fiat Industrial SpA to meet future client expectations and competitive market demands to ensure it can continue to grow its reputation in the capital goods sector, as well as in the global marketplace.


ii. What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?
• Fiat Industrial SpA plans to operate the proposed ..iveco gTLD as a restricted, exclusively-controlled TLD and as such, will not be commercially offered for registration by the general public. Thus, Fiat Industrial SpA and affiliated entities will have exclusive ownership and control over all second-level registrations within the TLD. As a result, we believe the proposed ..iveco gTLD will add to the current names space in three (3) areas:
o Competition – As technology advances, so too do client expectations of companies online. They expect that companies will utilize the latest and greatest technology and online practices to improve the user experience, protect their information and deliver quality service. Fiat Industrial SpA anticipates that the proposed ..iveco gTLD will enable it to communicate, interact and protect data in ways and under conditions not possible under the existing namespace, thus enabling Fiat Industrial SpA to meet future client expectations and competitive market demands.
o Differentiation – While today companies like Fiat Industrial SpA can register brand strings at the second-level (eg., www.case.com, www..iveco.com, www.newholland.com, www.iveco.com), the proliferation of cybersquatting and typosquatting has placed a great burden on consumers to carefully tread online because there is no guarantee that what looks like a branded website is indeed an authorized website of the brand owner. The proposed ..iveco gTLD will enable customers and other business partners and Internet users to distinguish on the face of the domain name alone whether the site is an authorized company site because the gTLD will be a restricted, exclusively- controlled online environment where only authorized Fiat Industrial SpA web properties and e-mail will exist and operate online.
Innovation - The proposed ..iveco gTLD as a restricted, exclusively-controlled TLD will provide Fiat Industrial SpA with a new platform on which to build future innovation of its online brand presence.

iii. What goals does your proposed gTLD have in terms of user experience?

• The Internet has been plagued by cybersquatting, typosquatting, phishing, pharming and identity theft scams. This malicious online conduct has shaken the trust and confidence of consumers to share information and transact business online. Thus, the proposed ..iveco gTLD has the following user experience goals:
•
o Unify the full breadth of products and services offered by Fiat Industrial SpA under one brand umbrella;
o Improve and streamline the manner in which customers and other business partners can interact with Fiat Industrial SpA in the online digital space;
o Foster trust and confidence in online interactions by customers and other business partners with Fiat Industrial SpA ;
o Reduce the risk of Internet users being misled, believing and⁄or acting on erroneous, information about Fiat Industrial SpA, its business partners and⁄or its products and services presented online by unauthorized 3rd parties; and
o Simplify online navigation to Fiat Industrial SpA products, services and business partner information.

iv. Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.

The proposed gTLD will be a restricted, exclusively-controlled gTLD where only Applicant, affiliated entities and authorized business partners will be permitted to register second-level domains for Applicant business purposes only for a term of one to ten years. Affiliated entities who are part of the same corporate organization as the Applicant who seek registrations for second-level names under the TLD will be required to present evidence in writing to accredited registrar(s) for the TLD demonstrating explicit authorization from an officer of the Applicant company to register second-level names within the TLD to protect against unauthorized registration within the TLD by unaffiliated third parties. Applicants and affiliated entities owned and⁄or controlled by the same corporate parent company will supply corporate contact and ownership information, not personal information, for each registration obtained under the TLD for display in the TLD WHOIS.
To the extent second-level domain names are ever registered to Applicant’s business partners and⁄or affiliates that are not owned by Applicant or its corporate parent company, registrants will be required to execute a registration agreement that incorporates all required ICANN consensus policies and other legal⁄policy requirements imposed on new gTLD applicants into the terms and conditions of the domain name registration agreement. Such registration may also be subject to additional terms and conditions under separate business partner and⁄or affiliate agreements with Applicant entity. Registrations by business partners or affiliates not owned by Applicant or its corporate parent company will require written, pre-approval by designated individual(s) at Applicant company, must provide corporate contact information, not personal information, for WHOIS purposes and must be made with Applicant’s registrar of choice. Registrants must not use the domain name in any way that may damage or diminish Applicants brand reputation, business relationships or other business interests. Failure to do any of the above, will result in the immediate suspension of registrant’s registration agreement and⁄or all deletion of all domain names currently registered in the TLD.

v. Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.

The proposed ..iveco gTLD will be a restricted, exclusively-controlled TLD where Fiat Industrial SpA will have exclusive control. Corporate contact information will be clearly listed in the WHOIS record for each registration within the TLD. Where required, measures will be proposed to protect the privacy or confidential registration information of registrants⁄users and other third parties of the TLD will be developed, however none are anticipated at this time because this will be a restricted, exclusively-controlled TLD. Fiat Industrial SpA is investing in the proposed ..iveco gTLD to further demonstrate its commitment and market leadership with regard to privacy of consumer data (as evidenced by its current data privacy policy http:⁄⁄www.fiatindustrial.com⁄en-US⁄sustainability⁄overview⁄pubblicazioni⁄FiatDocuments⁄guidelines⁄LG_FI_Data_Privacy.pdf (Group Guidelines) - http:⁄⁄www.fiatindustrial.com⁄en-us⁄footer⁄Pages⁄privacy.aspx (notes relative to the website) - http:⁄⁄www.fiatindustrial.com⁄it-IT⁄careers⁄Candidature⁄Pagine⁄workwithus.html (Information protection document related to those who want to leave their CV, according to Italian law) Fiat Industrial SpA believes the utilization of the proposed new gTLD could position the company to more fully meet online challenges that may threaten the security of customer data in the future.
The following are just 2 examples of how we are protecting the privacy of third parties at the moment,and will continue to do so in the future:
EXAMPLE 1:
http:⁄⁄www.fiatindustrial.com⁄en-US⁄sustainability⁄overview⁄pubblicazioni⁄FiatDocuments⁄guidelines⁄LG_FI_Data_Privacy.pdf (Group Guidelines):
Fiat Industrial Group Data Privacy Guidelines
Fiat Industrial Group intends to protect values such as confidentiality and personal data protection rights, in compliance with applicable laws.
In order to attain this purpose:
• The companies of the Group shall process the personal data belonging to employees, contractors, suppliers, customers and any other persons with whom a relationship of any kind is in place, in compliance with any applicable laws in force in the countries where the Group is operating, as well as in order to create a “protected environment” in order to enable, when necessary, the transfer of the personal data between the companies operating in different countries, to the extent permitted and in compliance with security standards provided for by the applicable laws;
• Personal data shall be processed for legitimate purposes and in relation with business objectives (including, but not limited to, activities related to the recruiting of employees or marketing actions) in compliance with the principles of relevance, pertinence, and utilizing processing methods adequate to such objectives;
• Personal data processing shall be performed in compliance with processes and procedures provided for by the Group’s system protection of company data, according to which all data is classified in order to determine and perform any and all necessary security measures;
• Sensitive data (including, without limitation, data that could allow the disclosure of political opinions, sexual orientation, racial origin, health condition, etc.) and “judicial data” processing operations shall occur only when strictly necessary to pursue Group business objectives and always in compliance with applicable laws, within the limits permitted by the applicable laws and, when necessary, upon the consent of the interested person;
• Each interested person is notified regarding the purposes of each processing operation of his⁄her personal data;
• The interested person’s rights, such as, among others, the right to access his⁄her own personal data, the right to obtain the updating, rectification or integration of data, the right to cancel the data in cases provided for by the applicable laws, etc., shall be respected;
• When required by applicable laws, personal data may be disclosed to third parties, if necessary, in relation to processing purposes and subject to the interested person’s consent.
Without prejudice to the legal responsibility of the relevant Group company with respect to their own personal data processing operations, Fiat Industrial Group shall identify intergroup teams and committees aimed to provide Group companies with updates about legal and case law developments on data privacy matters.

EXAMPLE 2:

http:⁄⁄www.fiatindustrial.com⁄en-us⁄footer⁄Pages⁄privacy.aspx (notes relative to the website):
PRIVACY:
The Company adheres to the latest data protection regulations.
Data collected for navigation of the site
During the normal course of their functioning, the IT systems and software procedures in place to ensure the correct functioning of this internet site collect personal data related to the use of internet communication protocols.
Because of its nature, this information could, through processing or association with data held by third parties, enable identification of Users (e.g., IP address or domain name used by the User to connect to the internet).
Data acquired by this site is used for the sole purpose of extracting statistical information (and therefore the data is anonymous) on the use of the site and monitor its correct functioning. The data is canceled immediately after processing. Where there may be computer-related criminal activity targeted at the site, data necessary for determining responsibility will be kept for a period not longer than seven days.
Data provided voluntarily by the User
Personal data provided voluntarily by Users implies the subsequent acquisition of that data. Detailed information on the treatment of data (pursuant to Article 13 of Legislative Decree 196⁄2003) is provided in each area where personal data is potentially collected.
Cookies
This site uses cookies which are downloaded to the userʹs hard disk only after authorization is provided. Almost all browsers are automatically configured to accept cookies. This site uses both permanent cookies (i.e., they remain on the Userʹs hard disk until expiry) and session-only cookies (i.e., automatically removed at the end of each session). The sole purpose of permanent cookies is to enable site access to be personalized by the User and to facilitate access to services that require user authentication. Session cookies are used to transmit session ID information necessary for safe and efficient navigation of the site and to avoid use of other procedures that could compromise the Userʹs privacy. These cookies do not enable acquisition of the Userʹs personal data

vi. Describe whether and in what ways outreach and communications will help to achieve your projected benefits.


Prior to using the proposed ..iveco gTLD for product and service marketing⁄advertising, marketing campaign activation, interaction and communication with individuals and entities with whom Fiat Industrial SpA has a business relationship, and⁄or implementing new online navigation strategies, Fiat Industrial SpA anticipates incorporating messaging regarding ..iveco as part of appropriate company and product communication campaigns that will likely involve all communication channels, including but not limited to, TV, radio, mobile, print, social media, direct mail, online advertising and marketing via our active, client and affiliate-facing websites and other public relations activities to:
• Further communicate Fiat Industrial SpA’s commitment to online consumer safety and data privacy;
• Inform the market of Fiat Industrial SpA’s ownership and planned use of the proposed ..iveco gTLD;
• Clearly define the expected benefits to customers, prospective customers, other business partners and Internet users at large.
Future outreach and communications campaigns will be carried out as when needed to reaffirm and clarify the above. Fiat Industrial SpA believes outreach and communication will be critical to building trust and confidence in the legitimacy of the TLD.