18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

Introduction: Mission, Vision and Purpose:


UniForum SA is a non-profit company incorporated in South Africa and trading as the .ZA Central Registry (“ZACR”). The ZA Domain Name Authority (ZADNA) is the South African ccTLD Manager established in terms of Chapter X of the Electronic Communications and Transactions (ECT) Act of South Africa to manage and regulate the ZA ccTLD, and to develop the domain name industry in South Africa.

As the exclusive domain name authority of South Africa, ZADNA appointed UniForum SA to serve as the ZA Central Registry and provide a centralised platform for the operation of ZA second level domains such as co.za, net.za, org.za and web.za. ZADNA has, with the support of the Department of Communications, officially appointed UniForum SA to apply for, manage and administer the dotDurban gTLD. This forms part of the national domain name strategy aimed at ensuring that South Africa’s three major cities - Durban, Cape Town and Johannesburg are at the forefront of digital innovation and leadership.

In this application the Applicant may be referred to as UniForum SA, the ZA Central Registry or simply ZACR.

The ZACR, ZADNA and the Department of Communications, share a collective vision of establishing and running a successful dotDurban registry operation for the benefit and pride of those who identify themselves with the city of Durban.

Our primary objective and mission can, therefore, be summarised as follows: “To establish a world class, best-practice dotDurban gTLD registry that complies with internationally recognised domain name registry standards and technology, utilising national know-how and funding, for the benefit and pride of all persons and entities identifying with and supporting Durban”.

Our mission is to establish the dotDurban TLD as a proud identifier of Durban’s online identity, fairly reflecting the city’s rich cultural, social and economic diversity and potential. In essence we will strive to develop and position the dotDurban TLD as the preferred option for individuals and businesses either based in Durban or with strong associations with the city and its people. More especially, the dotDurban TLD will help boost South Africa’s tourism development strategy concerning the city of Durban, promote talent and create new revenue streams.

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