18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

Afilias Domains No. 3, the Applicant, is a subsidiary of Afilias Limited, and will be referred to throughout this application as Afilias for simplicity of review by ICANN.


Mission and purpose

The goal of the .WEB TLD is to help users of the Internet establish meaningful and relevant identities while promoting themselves or their groups, companies or organizations at the same time. This TLD will open up new opportunities for individuals, businesses and organizations to garner a unique piece of the Internet in a space where they can secure the domain name they want but can’t have currently.

Businesses and organizations will want to acquire a domain in the .WEB TLD:
• A professional web presence is desired to support merchandising, retailing efforts and business goals.
• Retailers may wish to obtain a .WEB domain to create websites to support or announce planned business offerings and marketing efforts in the “web” arena.
• The web is an indispensible part of virtually every individual’s and business’ life today.

“As of 2011, more than 2.2 billion people – nearly a third of Earth’s population – uses the services of the Internet.” (source: Internet World Stats, updated 31 March 2011). Considering that many of this population have heretofore been unable to get the domain name they desired because it was already taken or reserved in a .com or .net environment, the need for a new TLD with a well-established name in the industry is obvious. And nothing is as synonymous with “Internet” or “net” as the word, “web”.

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