gTLD	Full Legal Name	E-mail suffix	Detail
.hbo	HBO Registry Services, Inc.	markmonitor.com	View

i. How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first-serve basis?

Members of the public will not be able to register domain names in the TLD. Applicant will tightly control registration, and initially only designated Applicant personnel will be able to register domain names for purposes relating to Applicant. Therefore, there will not be multiple applications for a particular domain name.

ii. Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).

Members of the public will be unable to register domain names in the TLD. Applicant will tightly control registration, and initially only designated Applicant personnel will be able to register domain names for purposes relating to Applicant. Therefore, because Applicant will not sell the domain names in the TLD, there are no cost benefits for registrants to implement.

iii. Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.

Members of the public will not be able to register domain names in the TLD. Applicant will tightly control registration, and initially only designated personnel of Applicant or its affiliates will be able to register domain names for purposes relating to Applicant. Therefore, because Applicant will not sell the domain names in the TLD, contractual commitments to registrants regarding price escalation are not relevant to Applicant’s mission or goals.

gTLD	Full Legal Name	E-mail suffix	Detail
.finish	Reckitt Benckiser N.V.	rb.com	View

18(c)i. How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first-serve basis?

The initial use of the proposed new gTLD will be restricted to internal business use and RB and affiliate entities are intended to be the registrants under the .finish gTLD. Therefore conflicts between multiple applications are not anticipated to occur.

18(c)ii. Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).

This gTLD will be used for internal purposes only, at this stage, so pricing incentives are not applicable or relevant.

18(c)iii. Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plan.

This gTLD will be used for internal purposes only, at this stage, so pricing incentives or pricing increases are not applicable or relevant as no additional fees are to be charged.