gTLD	Full Legal Name	E-mail suffix	Detail
.hbo	HBO Registry Services, Inc.	markmonitor.com	View

i. How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first-serve basis?

Members of the public will not be able to register domain names in the TLD. Applicant will tightly control registration, and initially only designated Applicant personnel will be able to register domain names for purposes relating to Applicant. Therefore, there will not be multiple applications for a particular domain name.

ii. Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).

Members of the public will be unable to register domain names in the TLD. Applicant will tightly control registration, and initially only designated Applicant personnel will be able to register domain names for purposes relating to Applicant. Therefore, because Applicant will not sell the domain names in the TLD, there are no cost benefits for registrants to implement.

iii. Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.

Members of the public will not be able to register domain names in the TLD. Applicant will tightly control registration, and initially only designated personnel of Applicant or its affiliates will be able to register domain names for purposes relating to Applicant. Therefore, because Applicant will not sell the domain names in the TLD, contractual commitments to registrants regarding price escalation are not relevant to Applicant’s mission or goals.

gTLD	Full Legal Name	E-mail suffix	Detail
.bcg	The Boston Consulting Group, Inc.	cscinfo.com	View

(c) What operating rules will you adopt to eliminate or minimize social costsWhat other steps will you take to minimize negative consequences⁄costs imposed upon consumers?

• How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first serve basis?

o As a restricted, exclusively-controlled TLD, all domain applications will come from stakeholders within BCG. Any conflicts will be resolved internally.

• Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).

o All costs from domain registrations will be considered cash outflows. As a restricted, exclusively-controlled TLD where only Applicant will authorize⁄issue registrations within the TLD to itself and affiliated entities for business purposes, the Boston Consulting Group does not plan any cost benefits to encourage registrations and offset costs.

• Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.

o The proposed .bcg gTLD will be a restricted, exclusively-controlled TLD where only Applicant will authorize⁄issue registrations within the TLD to itself and affiliated entities for business purposes and will not charge a fee for domain name registrations. Therefore no considerations or contractual commitments will be made to registrants regarding the magnitude of price escalation.