gTLD	Full Legal Name	E-mail suffix	Detail
.hbo	HBO Registry Services, Inc.	markmonitor.com	View

i. How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first-serve basis?

Members of the public will not be able to register domain names in the TLD. Applicant will tightly control registration, and initially only designated Applicant personnel will be able to register domain names for purposes relating to Applicant. Therefore, there will not be multiple applications for a particular domain name.

ii. Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).

Members of the public will be unable to register domain names in the TLD. Applicant will tightly control registration, and initially only designated Applicant personnel will be able to register domain names for purposes relating to Applicant. Therefore, because Applicant will not sell the domain names in the TLD, there are no cost benefits for registrants to implement.

iii. Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.

Members of the public will not be able to register domain names in the TLD. Applicant will tightly control registration, and initially only designated personnel of Applicant or its affiliates will be able to register domain names for purposes relating to Applicant. Therefore, because Applicant will not sell the domain names in the TLD, contractual commitments to registrants regarding price escalation are not relevant to Applicant’s mission or goals.

gTLD	Full Legal Name	E-mail suffix	Detail
.COACH	Coach, Inc.	steptoe.com	View

i. How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first-serve basis?

Members of the public will not be able to register domain names in the TLD. Registration will be tightly controlled by Applicant, and initially only designated Applicant personnel will be able to register domain names for purposes relating to Applicant after approval by Applicant’s existing business, marketing and technical decision-making channels. Therefore, there will not be multiple applications for a particular domain name.

ii. Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).

Members of the public will not be able to register domain names in the TLD. Registration will be tightly controlled by Applicant, and initially only designated Applicant personnel will be able to register domain names for purposes relating to Applicant after approval by Applicant’s existing business, marketing and technical decision-making channels. Therefore, because Applicant will not sell the domain names in the TLD, there are no cost benefits for registrants to implement.

iii. Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.

Members of the public will not be able to register domain names in the TLD. Registration will be tightly controlled by Applicant, and initially only designated Applicant personnel will be able to register domain names for purposes relating to Applicant after approval by Applicant’s existing business, marketing and technical decision-making channels. Therefore, because Applicant will not sell the domain names in the TLD, contractual commitments to registrants regarding price escalation are not relevant to Applicant’s mission or goals for the TLD in the foreseeable future.