18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

i. What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?

• Apple seeks to obtain the new .apple gTLD in order to provide consumers with another opportunity to learn about Apple, and its products and services.

ii. What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?

• Apple seeks to obtain the new .apple gTLD in order to provide consumers with another opportunity to learn about Apple, and its products and services.

iii. What goals does your proposed gTLD have in terms of user experience?

• Apple seeks to obtain the new .apple gTLD in order to provide consumers with another opportunity to learn about Apple, and its products and services.

iv. Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.

• Apple will have exclusive control over the proposed restricted .apple gTLD. Only Apple and its authorized, affiliated entities will be able to register second-level domains. Domain name registration agreements will incorporate all required ICANN policies.

v. Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.

• There are no measures that need to be proposed to protect the privacy or confidential registration information of registrants⁄users of the TLD. Corporate contact information will be clearly listed in the WHOIS record for each registration within the TLD.

Describe whether and in what ways outreach and communications will help to achieve your projected benefits.

• Apple seeks to obtain the new .apple gTLD in order to provide consumers with another opportunity to learn about Apple, and its products and services.

Similar gTLD applications: (0)