18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

Naspers is a multinational media company with principal operations in electronic media (including pay-television, internet and instant-messaging subscriber platforms and the provision of related technologies) and print media (including the publishing, distribution and printing of magazines, newspapers and books).
The proposed (.mih) gTLD is a restricted, exclusively-controlled TLD that would serve the purpose of enhancing and expanding MYRIAD INTERNATIONAL HOLDINGS B.V.’s ability to:
• deliver product and service marketing⁄advertising;
• enable marketing campaign activation;
• facilitate interaction and communication with individuals and entities with whom MYRIAD INTERNATIONAL HOLDINGS B.V. has a business relationship;
• improve business operations;
• simplify Internet user navigation to information about MYRIAD INTERNATIONAL HOLDINGS B.V. products and services; and
• provide an online environment which instills trust and engenders confidence in MYRIAD INTERNATIONAL HOLDINGS B.V. and its affiliates.

Similar gTLD applications: (0)