18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

Intelprop (Proprietary) Limited is a wholly owned subsidiary of Naspers Limited (“Naspers”). Naspers is a multinational media company with principal operations in electronic media (including pay-television, internet and instant-messaging subscriber platforms and the provision of related technologies) and print media (including the publishing, distribution and printing of magazines, newspapers and books).
The proposed [.naspers] gTLD is a restricted, exclusively-controlled TLD that would serve the purpose of enhancing and expanding Intelprop (Proprietary) Limited’s ability to:
• deliver product and service marketing⁄advertising;
• enable marketing campaign activation;
• facilitate interaction and communication with individuals and entities with whom Intelprop (Proprietary) Limited has a business relationship;
• improve business operations;
• simplify Internet user navigation to information about Intelprop (Proprietary) Limited products and services; and
• provide an online environment which instills trust and engenders confidence in Intelprop (Proprietary) Limited and its affiliates.

Similar gTLD applications: (0)