18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

18.1 Mission and Purpose of .BUY
PVT Registry, LLC (“PVT Registry”) has filed this application for the .BUY gTLD with the intention of creating a trusted, hierarchical, and intuitive namespace for businesses seeking to engage in online commerce. PVT Registry is an entity that has been newly created for the purpose of bringing the .BUY gTLD to market.

Online commerce is ubiquitous across the Web, with goods and services being bought and sold online across all markets and business segments. Businesses of all sizes and industries use the Internet to market and sell their goods and services to a broader base of consumer. For many businesses worldwide, both large and small, online sales account for a significant portion of their revenue, while some business models rely wholly on online commerce. It is with the exponential growth of e-commerce across all business segments and industries in mind that PVT Registry files its application for the .BUY gTLD, in order to provide businesses and consumers with a trusted and secure namespace in which to buy and sell goods and services online.

Similar gTLD applications: (0)