18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

18.1 Mission and Purpose of .GMBH

GMBH Registry, LLC (“GMBH Registry”) has filed this application for a .GMBH gTLD with the intention of bringing to market a trusted, hierarchical, and intuitive namespace for business entities organized as a Gesellschaft mit beschränkter Haftung (“GmbHs”). GMBH Registry is an entity that has been newly created for the purpose of bringing the .GMBH gTLD to market.

Commonly found in Germany, Austria, Switzerland and Central European countries, GmbHs entities vary in size and revenue, and are among the most popular type of business entity. It is with this wide usage of the GmbH entity across business segments in mind that GMBH Registry is applying for the .GMBH gTLD. The .GMBH gTLD will provide businesses and consumers with a trusted and secure namespace to both display and access online content related to GmbH entities worldwide.

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