18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

Part1. Mission⁄Purpose

The mission⁄purpose of the .kred TLD is to establish a cohesive, clear, dedicated, immediately identifiable online identity, experience, and sales channel for KredTLD Pty Ltd.

Kred, launched by social analytics leader PeopleBrowsr in 2011, measures influence in online communities connected by affinities. Kred values audience quality and engagement over audience size by assessing anyone’s ability to inspire action (Influence) and propensity to engage with others (Outreach).

As a market leader in social media engagement and analytic services, Kred is excited to have the opportunity to take a lead in this new, expanded Internet environment as one of the first brand TLDs. The .kred TLD leverages the influential Kred brand, to enable us to offer our cutting edge technology products and services to individuals, brands, and industries in a clearer way than is currently possible. It will bring Kred’s online presence together into one clear channel of communication and experience, thus clearly distinguishing the company and its products from competitors.

Similar gTLD applications: (0)