18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

Mission and Purpose

The mission of the .HOME TLD is to provide offerers of services and products related to the home a namespace on the Internet to establish meaningful and relevant identities directly related to the home services industry. The primary purpose is to foster a sense of professionalism and trust among providers of home-related products and services, and with their clientele.
We anticipate a variety of reasons that businesses and individuals would want to acquire a domain under the .HOME TLD.

Businesses may want to create a professional web presence including online stores and shopping experiences, or use blogs, wikis and file sharing sites to support their merchandising, retailing efforts and business goals. Potential applications include:
• Home contracting products and services
• In-home care for the elderly
• Home-based social networking applications

Individuals may use .HOME domains for a variety of reasons. Some may be independent home services providers (interior decorators, contracting services, in-home care providers, etc.) wishing to create websites to establish and promote businesses and begin marketing efforts, research and testing.

Currently there is a vast array of sites offering application of all varieties. A .HOME TLD would allow for the congregation of application developers in a easily identifiable namespace, and facilitate information seekers to find the applications and products they are seeking. Due to the multiplicity of sites already offering application development information, we anticipate that domains will be acquired by those early adopting application developers wishing to develop a unique and easily identifiable online presence which distinguishes them from the plethora of existing outlets. Driven by that dynamic, we anticipate 42,750 domains under management (DUMs) after three years.

Similar gTLD applications: (0)