18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

The mission of .vana is to provide diverse internet users an enhanced online experience through high quality programming, content, information and authentic connected experiences centered on travel, design, entertainment, food, home life, entertaining, self-help, and other related concepts, topics and activities. .vana will be a Scripps Networks Interactive, Inc., (“SNI”) branded top level domain and intends to function, per the ICANN-Registry Operator Registry Agreement, as a Specification 9 exempt system that will seek to provide internet users with the confidence that all of the programming, information, social media, shopping and lifestyle opportunities found on the .vana branded top level domain is authentic, genuine, safe and secure and affiliated with SNI’s family of lifestyle brands.

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