18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

The goal of .cityeats is to provide high quality, authentic programming, information and online experiences for individuals interested in content, information, access to reservations and recipes and authentic connected social experiences centered on restaurants, entertainment and other related concepts, topics and activities. The reputation of the SNI’s family of lifestyle brands is well recognized as a single source for high quality entertainment, instruction, tips and tools to better enjoy life and new experiences in an ever increasing connected world. The level of service to its customers is highly regarded as the single most trusted source for fun and interesting edutainment and helpful applications and tools for lifestyle related activities.

Internet users will benefit because .cityeats will provide an enhanced online experience from the existing family of SNI’s lifestyle branded .coms through its ability to build more personalized experiences for internet users and provide greater control over the domain as a registry operator.

.cityeats intends to function, per the ICANN-Registry Operator Registry Agreement, as a Specification 9 exempt system and the Applicant will carefully monitor and safeguard the user experience to provide users confidence that they have found the well-known, famous SNI’s City Eats brand, and can be certain that users will find the high quality content, information and experiences associated with the SNI’s family of brands they know and trust. For new users, they will quickly come to recognize that the brand City Eats stands for authentic, high quality, trusted sources for restaurant reservations, information and related concepts, activities and experiences.

.cityeats will provide users who navigate within .cityeats privacy protection similar to what is currently provided on SNI’s family of brand .coms including cityeats.com. The Applicant will annually review and audit these policies to ensure that all best practices are being utilized to protect the safety, security and confidentiality of its users.

.cityeats will further benefit internet users by creating additional opportunities to strengthen the consistency of the delivery of the City Eats brand. It will enhance the lifestyle brand consistency by creating numerous subdomains under the .cityeats TLD that have not been available under the existing top level domain namespace. Further, the .cityeats TLD creates the possibility that these to-be-created subdomains will be more precisely targeted to internet users that will use them, more focused on content associated with the TLD under which they will reside, and more relevant to the TLD (i.e., there will be an increased nexus between the TLD utilized and the content, information and experiences associated with the SNI’s family of lifestyle brands).

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