gTLD	Full Legal Name	E-mail suffix	Detail
.EXTRASPACE	Extra Space Storage LLC	msn.com	View

Extra Space Storage® Inc. (Extra Space) is a real estate investment trust based in Salt Lake City, Utah with regional offices in California, Connecticut, Florida, Maryland, Massachusetts, New Jersey, New York and Texas. Extra Space Storage is the second largest operator of self-storage in the U.S., and is a national owner, developer, acquirer and operator of professionally managed self-storage properties.
Extra Space Storage is a thirty year old company that has been involved in the self-storage industry since its inception. It is a growth-oriented company creating a new standard in the self-storage industry. Both customers and communities benefit from Extra Space Storageʹs professional approach to storage. Featuring attractive, convenient and secure facilities operated by professional managers, Extra Space Storage seeks to change the association of self-storage as a temporary holding place for rarely-used things to a desirable, safe, and customer-oriented facility perfectly suited for maintaining and accessing valued personal and business possessions.

Extra Space Storage Inc., headquartered in Salt Lake City, Utah, is a fully integrated, self-administered and self-managed real estate investment trust that owns and⁄or operates 870 self-storage properties in 34 states and Washington, D.C. The Companyʹs properties are comprised of approximately 550,000 units and over 59 million square feet of rentable space, offering customers a wide selection of conveniently located and secure storage solutions across the country, including boat storage, RV storage and business storage. The Company is the second largest owner and⁄or operator of self-storage properties in the United States and is the largest self-storage management company in the United States.

The preservation of this brand is of paramount importance to Extra Space in all aspects of its operations, including and especially on the Internet. Operating the brand as a gTLD will likely be an important part of its digital strategy in the future. Extra Space will be analyzing and evaluating other .BRAND gTLD applications as well as general market adoption to determine short and long-term potential best-in-class use case options to most effectively serve and enhance Extra Space’s online strategy as a leader in the self storage market.

The intended future mission and purpose of the .EXTRASPACE gTLD is to serve as a trusted, hierarchical, and intuitive namespace provided by Extra Space and its qualified affiliates, for Extra Space customers. Extra Space will be the entity to file this application and bring the .EXTRASPACE gTLD to market.

Although ICANN has not specifically recognized a .BRAND gTLD specification in the current round, it is widely anticipated in the brand community that this will become a specialty subset of gTLDs. .EXTRASPACE is intended to be one of those .BRAND gTLDs, with the goal of protecting Extra Space’s online presence and identity, expanding its marketing and promotion efforts, providing a secure channel for online products and services.

Extra Space intends to initially limit registration and use of domain names within the .EXTRASPACE gTLD to Extra Space and its qualified affiliates. This initial limited use will allow Extra Space to establish its operations and achieve full sustainability. This limited distribution coupled with the other requirements set forth in Specification 9 of the Template Registry Agreement is intended to exempt Extra Space from its annual Code of Conduct Compliance requirements.

Extra Space currently plans a three-stage rollout for Extra Space’s gTLD(s):

1. Stage One

The initial stage of implementation of the gTLD will involve Extra Space registering a limited number of .EXTRASPACE second-level domain names.

This initial use will provide Extra Space’s IT and security personnel the time to run a number of tests to ensure seamless and secure access using the .EXTRASPACE gTLD domain names, interoperability with various software and Web-based applications, and unbroken and secure use of all names. This initial allocation will also allow the appropriate Extra Space staff to coordinate with the internal and external staff responsible for the application, delegation and setup phases of the .EXTRASPACE gTLD to ensure a proper transition from delegation to full operation.

2. Stage Two

Once all testing has been successfully completed, Extra Space will begin allocating domain names in .EXTRASPACE for more widespread internal corporate use. During this same period of time, Extra Space will begin evaluating strategies to potential migrate traffic away from its existing second-level domain names.

It is in Stage Two that Extra Space will evaluate expanding the operations of the gTLD to permit registration by other registrants such as licensees or other strategic parties. Should an assessment of its expansion strategy lead to a decision to extend registration rights to other parties, this expansion is currently planned to take place during Stage Three. However, any expansion would be conditioned upon a review of the Specification 9 (Registry Code of Conduct) set forth in the template registry agreement to ensure compliance with Extra Space’s business model.

3. Stage Three

Depending upon the analysis of the evaluations undertaken in Stage Two, Extra Space may begin to implement the migration of Internet traffic away from Extra Space’s legacy domain names, and toward the Extra Space gTLD. It is in this stage that Extra Space also may implement its decision to extend registration rights to licensees or strategic parties, depending upon compliance with Specification 9 as noted above. The dates of such expansion are subject to change depending upon business, strategic, and industry factors at the time.

After consideration of the following factors: analysis of Extra Space’s existing domain name portfolio; internal analysis of marketing initiatives; and the fact that Extra Space will have full control over the number of registrations in the .EXTRASPACE gTLD namespace, Extra Space is confident that the number of domain name registrations will be less than 3,000 in the first five years of operation.

Based on its experience to the end of Year 5, and based on its experience with any expansion implemented in Stage Three, Extra Space will assess whether its business plan and any future expansion strategy. It is anticipated by Extra Space that changes to the domain name industry, and particularly the impact of .BRAND gTLDs, will take at least five years to be realized and assessed. Any decision to expand the gTLDs beyond corporate, qualified subsidiary and affiliate, and licensee use will take into account this experience as well as the technical analysis of potential expansion.

The potential use of the .EXTRASPACE gTLD by these or other business segments will also be driven by Extra Space’s future business strategies as identified in its annual report and investor filings.

gTLD	Full Legal Name	E-mail suffix	Detail
.BOFA	NMS Services, Inc.	fairwindspartners.com	View

18.1 Mission and Purpose of .BOFA

18.1.1 Bank of America Corporation

Bank of America Corporation (“Bank of America”) is one of the worldʹs largest financial institutions, serving individual consumers, small- and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 57 million consumer and small business relationships with approximately 5,700 retail banking offices and approximately 17,750 ATMs and an award winning online banking system with 30 million active users.

Bank of America is among the worldʹs leading wealth management companies and is a global leader in corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions, and individuals around the world. Bank of America offers industry-leading support to approximately 4 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients through operations in more than 40 countries. Bank of America Corporation stock (NYSE: BAC) is a component of the Dow Jones Industrial Average and is listed on the New York Stock Exchange.

Bank of America’s Online Banking is an Internet-based service that provides a safe and convenient way for customers to manage their money. With Online Banking, customers can view account balances, transfer funds, send service requests to the bank and more. Plus, optional Bill Pay allows customers to pay bills in minutes from one simple site.

18.1.2 Mission and Purpose

Bank of America intends to submit one gTLD application for the string .BOFA. NMS Services Inc., (“NMS Services”) a wholly owned subsidiary of Bank of America, will be the entity to file this application and bring the .BOFA gTLD to market.

The intended mission and purpose of the .BOFA gTLD is to serve as a trusted and intuitive namespace for the benefit of Bank of Americaʹs and its qualified subsidiaries’ and affiliates’ customers and other Internet users, that will deepen and broaden these entities’ relationships with those audiences.

Although ICANN has not specifically recognized a .BRAND gTLD specification in the current gTLD application round, it is widely anticipated in the brand-owner community that this will become a specialty subset of the gTLDs. The .BOFA gTLD is intended to be one of those .BRAND gTLDs, with the goal of protecting Bank of America’s online presence and identity, expanding its marketing and promotion efforts, providing a secure channel for online products and services, and offering a platform through which to consolidate many of the intellectual property activities of Bank of America.

NMS Services intends to initially limit registration and use of domain names within the .BOFA gTLD to Bank of America and its qualified subsidiaries, affiliates, and business units. This initial limited use will allow NMS Services to establish .BOFAʹs operations and achieve full sustainability. This limited distribution coupled with the other requirements set forth in Specification 9 of the template Registry Agreement is intended to exempt NMS Services from its annual Code of Conduct Compliance requirements.

After the initial stages of operation, NMS Services will evaluate whether opportunities exist to carry out the business strategy for the gTLD through expansion that continues the sustainable operations of the registry through fee-based registrations to parties other than Bank of America and its qualified subsidiaries, affiliates, and business units.

NMS Services currently plans a four-stage rollout for the .BOFA gTLD:

Stage One

The initial stage of implementation of the gTLD will involve Bank of America registering a limited number of .BOFA second-level domain names. This initial use will provide Bank of America’s IT and security personnel the time to run a number of tests to ensure seamless and secure access using the .BOFA gTLD domain names, interoperability with various software and Web-based applications, and unbroken and secure use of all names. This initial allocation will also allow the appropriate NMS Services staff to coordinate with the internal and external staff responsible for the delegation and setup phases of the .BOFA gTLD to ensure a proper transition from delegation to full operation.

Stage Two

Once all testing has been successfully completed, NMS Services will begin allocating domain names in the .BOFA gTLD for more widespread corporate use. During this same time period, Bank of America will begin evaluating strategies to potentially migrate traffic away from its current patchwork network of second-level domain names, which are registered in a variety of TLDs, to NMS Services’ new gTLD.

It is in Stage Two that Bank of America may evaluate expanding the operations of the .BOFA gTLD to permit registration by other registrants, such as select licensees or strategic partners. Should an assessment of its expansion strategy lead to a decision to extend registration rights to other parties, this expansion is currently planned to take place in Stage Three. However, any expansion would be conditioned upon a review of Specification 9 (Registry Code of Conduct) set forth in the template Registry Agreement to ensure compliance with NMS Services’ business model.

Stage Three

Depending on the analysis of the evaluations undertaken in Stage Two, Bank of America may implement the permanent migration of Internet traffic away from the TLDs in which Bank of America’s domain names are currently registered, and toward the new NMS Services gTLD. It is in this stage that NMS Services also may implement Bank of America’s decision to extend registration rights to licensees or strategic partners, depending upon compliance with Specification 9, as noted above. The dates of such expansion are subject to change depending upon business, strategic, and industry factors at the time.

After consideration of the following factors: analysis of Bank of America’s existing domain name portfolio; internal analysis of marketing initiatives; and the fact that Bank of America will have full control over the number of registrations in the .BOFA gTLD namespace, NMS Services is confident that the number of domain name registrations will be less than 10,000 in the first five years of operation.

Stage Four

Based on their experiences with any expansion implemented in Stage Three, NMS Services and Bank of America will assess whether their business plan and expansion strategy should be augmented by extending registration rights to a broader class of licensees, including potential customers of Bank of America. It is anticipated by Bank of America that changes to the domain name industry, and particularly the impact of .BRAND gTLDs, will take at least five years to be realized and assessed. Any decision to expand the gTLDs beyond corporate, qualified subsidiary⁄affiliate⁄business unit, and licensee⁄partner use will take into account this experience as well as the technical analysis of potential expansion.

Bank of America intends to use the .BOFA gTLD in ways that are consistent with the business strategies of itself or its other business segments as identified in its annual report and investor filings, see http:⁄⁄investor.bankofamerica.com.

Utilizing current projections based upon Bank of America’s existing and future business plans, current domain name portfolio, and other strategic factors, NMS Services estimates second-level domain name registrations to be in line with the projections set forth in the Financial Template provided in the response to Question 46 of this application.