| gTLD | Full Legal Name | E-mail suffix | Detail | | .EXTRASPACE | Extra Space Storage LLC | msn.com | View |
Extra Space Storage® Inc. (Extra Space) is a real estate investment trust based in Salt Lake City, Utah with regional offices in California, Connecticut, Florida, Maryland, Massachusetts, New Jersey, New York and Texas. Extra Space Storage is the second largest operator of self-storage in the U.S., and is a national owner, developer, acquirer and operator of professionally managed self-storage properties.
Extra Space Storage is a thirty year old company that has been involved in the self-storage industry since its inception. It is a growth-oriented company creating a new standard in the self-storage industry. Both customers and communities benefit from Extra Space Storageʹs professional approach to storage. Featuring attractive, convenient and secure facilities operated by professional managers, Extra Space Storage seeks to change the association of self-storage as a temporary holding place for rarely-used things to a desirable, safe, and customer-oriented facility perfectly suited for maintaining and accessing valued personal and business possessions.
Extra Space Storage Inc., headquartered in Salt Lake City, Utah, is a fully integrated, self-administered and self-managed real estate investment trust that owns and⁄or operates 870 self-storage properties in 34 states and Washington, D.C. The Companyʹs properties are comprised of approximately 550,000 units and over 59 million square feet of rentable space, offering customers a wide selection of conveniently located and secure storage solutions across the country, including boat storage, RV storage and business storage. The Company is the second largest owner and⁄or operator of self-storage properties in the United States and is the largest self-storage management company in the United States.
The preservation of this brand is of paramount importance to Extra Space in all aspects of its operations, including and especially on the Internet. Operating the brand as a gTLD will likely be an important part of its digital strategy in the future. Extra Space will be analyzing and evaluating other .BRAND gTLD applications as well as general market adoption to determine short and long-term potential best-in-class use case options to most effectively serve and enhance Extra Space’s online strategy as a leader in the self storage market.
The intended future mission and purpose of the .EXTRASPACE gTLD is to serve as a trusted, hierarchical, and intuitive namespace provided by Extra Space and its qualified affiliates, for Extra Space customers. Extra Space will be the entity to file this application and bring the .EXTRASPACE gTLD to market.
Although ICANN has not specifically recognized a .BRAND gTLD specification in the current round, it is widely anticipated in the brand community that this will become a specialty subset of gTLDs. .EXTRASPACE is intended to be one of those .BRAND gTLDs, with the goal of protecting Extra Space’s online presence and identity, expanding its marketing and promotion efforts, providing a secure channel for online products and services.
Extra Space intends to initially limit registration and use of domain names within the .EXTRASPACE gTLD to Extra Space and its qualified affiliates. This initial limited use will allow Extra Space to establish its operations and achieve full sustainability. This limited distribution coupled with the other requirements set forth in Specification 9 of the Template Registry Agreement is intended to exempt Extra Space from its annual Code of Conduct Compliance requirements.
Extra Space currently plans a three-stage rollout for Extra Space’s gTLD(s):
1. Stage One
The initial stage of implementation of the gTLD will involve Extra Space registering a limited number of .EXTRASPACE second-level domain names.
This initial use will provide Extra Space’s IT and security personnel the time to run a number of tests to ensure seamless and secure access using the .EXTRASPACE gTLD domain names, interoperability with various software and Web-based applications, and unbroken and secure use of all names. This initial allocation will also allow the appropriate Extra Space staff to coordinate with the internal and external staff responsible for the application, delegation and setup phases of the .EXTRASPACE gTLD to ensure a proper transition from delegation to full operation.
2. Stage Two
Once all testing has been successfully completed, Extra Space will begin allocating domain names in .EXTRASPACE for more widespread internal corporate use. During this same period of time, Extra Space will begin evaluating strategies to potential migrate traffic away from its existing second-level domain names.
It is in Stage Two that Extra Space will evaluate expanding the operations of the gTLD to permit registration by other registrants such as licensees or other strategic parties. Should an assessment of its expansion strategy lead to a decision to extend registration rights to other parties, this expansion is currently planned to take place during Stage Three. However, any expansion would be conditioned upon a review of the Specification 9 (Registry Code of Conduct) set forth in the template registry agreement to ensure compliance with Extra Space’s business model.
3. Stage Three
Depending upon the analysis of the evaluations undertaken in Stage Two, Extra Space may begin to implement the migration of Internet traffic away from Extra Space’s legacy domain names, and toward the Extra Space gTLD. It is in this stage that Extra Space also may implement its decision to extend registration rights to licensees or strategic parties, depending upon compliance with Specification 9 as noted above. The dates of such expansion are subject to change depending upon business, strategic, and industry factors at the time.
After consideration of the following factors: analysis of Extra Space’s existing domain name portfolio; internal analysis of marketing initiatives; and the fact that Extra Space will have full control over the number of registrations in the .EXTRASPACE gTLD namespace, Extra Space is confident that the number of domain name registrations will be less than 3,000 in the first five years of operation.
Based on its experience to the end of Year 5, and based on its experience with any expansion implemented in Stage Three, Extra Space will assess whether its business plan and any future expansion strategy. It is anticipated by Extra Space that changes to the domain name industry, and particularly the impact of .BRAND gTLDs, will take at least five years to be realized and assessed. Any decision to expand the gTLDs beyond corporate, qualified subsidiary and affiliate, and licensee use will take into account this experience as well as the technical analysis of potential expansion.
The potential use of the .EXTRASPACE gTLD by these or other business segments will also be driven by Extra Space’s future business strategies as identified in its annual report and investor filings.
| gTLD | Full Legal Name | E-mail suffix | Detail | | .dwg | Autodesk, Inc. | autodesk.com | View |
The mission and purpose of the proposed .DWG Top Level Domain (TLD) is the creation and operation of a TLD dedicated to the Applicant, its DWG brand and products. As such the objective is that the .DWG TLD will serve as an official, trusted, secure and dedicated name space for the DWG brand and products. To this end the Applicant seeks to launch the .DWG TLD and to create and operate an innovative and secure platform in a manner which is consistent with its subject matter whilst committing to the promotion of consumer trust, consumer protection and integrity of the .DWG TLD and the associated Internet space.
The Applicant is committed to ensure that it fully complies with and meets or exceeds the requirements of ICANN in terms of competition, consumer protection, security, stability and resiliency, malicious abuse issues, and rights protection in relation to the expansion of the generic Top Level Domain name space by devising and implementing mechanisms in line with ICANN’s Consensus Policies and Temporary Policies.
The Applicant proposes to launch and operate the .DWG TLD to create a new Internet ecosystem dedicated to the Applicant and its Affiliates and to enable and facilitate potential innovations, creation and promotion of new initiatives from the Applicant. The domain name space associated with the .DWG TLD will create a new environment which will enhance diversity, choice and utility of the Domain Name System, based on a segmented approach, hence encouraging specialisation, differentiation, consumer recognition, and consumer choice in line with ICANN policy development.
In order to ensure the integrity, success and to build confidence in the .DWG TLD and the associated domain name space, the Applicant is dedicated to ensuring that appropriate safeguards are put in place with a view to protecting, among other things, public interest, customers, trade mark owners and other third party rights owners.
Operating and overseeing this new Internet space in a transparent, fair and efficient manner will be essential to create goodwill in the .DWG TLD and to develop confidence and trust in the .DWG TLD.
The fact that the Applicant intends to operate the .DWG TLD as a restricted registrant registry model will allow the Applicant and its Affiliates to control the operations of the .DWG TLD and prevent violation of public interest, trade mark infringement and other types of malicious conducts. The .DWG TLD will thus create an environment where opportunities for abuse and malevolent conduct will be virtually eliminated.
Furthermore, the Applicant is dedicated to ensuring that the creation and operation of the .DWG TLD will not have an adverse or negative affect on the operational security and stability of the Internet and the Domain Name System.
The Applicant intends to initially limit registration and use of domain names within the .DWG gTLD for corporate use and to qualified subsidiaries, affiliates and business units. This initial limited use will allow The Applicant to establish .DWGʹs operations and achieve full sustainability. This limited distribution coupled with the other requirements set forth in Specification 9 of the template Registry Agreement is intended to exempt The Applicant from its annual Code of Conduct Compliance requirements.
The Applicant currently plans a four-stage rollout for the .DWG gTLD:
1. Stage 1
The initial stage of implementation of the gTLD will involve the Applicant registering a limited number of .DWG second-level domain names. This initial use will provide the Applicant’s IT and security personnel the time to run a number of tests to ensure sustainable operation and will also allow the appropriate internal staff to coordinate with the internal and external staff responsible for the application, delegation, and setup phases of the .DWG gTLD to ensure a proper transition from delegation to full operation.
2. Stage 2
It is intended that the Applicant will then begin allocating domain names in the .DWG gTLD for more widespread corporate use. It is in Stage 2 that the Applicant may evaluate expanding the operations of the .DWG gTLD to permit registration by other registrants, such as select licensees or strategic partners. However, any expansion would be conditioned upon a review of Specification 9 (Registry Code of Conduct) set forth in the template Registry Agreement to ensure compliance with The Applicant’s business model.
3. Stage 3
Depending on the analysis of the evaluations undertaken in Stage 2, the Applicant may implement it’s decision to extend registration rights to licensees or strategic partners, depending upon compliance with Specification 9, as noted above. The dates of such expansion are subject to change depending upon business, strategic, and industry factors at the time.
4. Stage 4
Based on its experiences with any expansion implemented in Stage 3, the Applicant will assess whether the business plan and expansion strategy should be augmented by extending registration rights to a broader class of licensees, including potential customers of the Applicant. It is anticipated that changes to the domain name industry will take at least five years to be realized and assessed. Any decision to expand the gTLDs beyond corporate, qualified subsidiary⁄affiliate⁄business unit, and licensee⁄partner use will take into account this experience as well as the technical analysis of potential expansion.
The Applicant
The Applicant is Autodesk, Inc. a publicly traded (NASDAQ: ADSK) multinational corporation with its worldwide headquarters at 111 McInnis Parkway, San Rafael, California, 94903 USA.
Autodesk, Inc., is a leader in 3D design, engineering and entertainment software. Customers across the manufacturing, architecture, building, construction, and media and entertainment industries—including the last 16 Academy Award winners for Best Visual Effects—use DWG software to design, visualize, and simulate their ideas before they’re ever built or created.
Through apps for iPhone, iPad, iPod, and Android, DWG is also making design technology accessible to professional designers as well as amateur designers, homeowners, students, and casual creators.
Since its introduction of AutoCAD software in 1982, DWG continues to develop the broadest portfolio of state-of-the-art 3D software for global markets.
1.1 The DWG brand
Since its formation in 1982, Autodesk, Inc. has acquired and constantly developed reputation and goodwill in its DWG brand and software worldwide through continuous and significant investment, use and effort.
DWG refers to two different, but related things. First, it is a powerful technology environment that the Applicant places in many of its popular software products. DWG technology contains the ability to mold, render, draw, annotate and measure, among others. Second, .dwg is the native file format for AutoCAD data files that contain all of the pieces of information a user enters, from designs and geometric data to maps, photos and beyond.
Autodesk created DWG in 1982 with the launch of its first version of AutoCAD. With .dwg files circulating throughout virtually every design industry, DWG technology has made the .dwg file format one of the most commonly used design data formats.
The Applicant owns numerous trade mark registrations in the term DWG in many jurisdictions (including the United Kingdom, Canada, Australia, Russia, China, Japan and Germany) in several classes of goods and services, including class 9 (Computer aided design software; training and instructional manuals used therewith in electronic form), and class 16 (Printed matter relating to design software; training and instructional manuals relating to design software).
The DWG brand is an invaluable asset and serves to identify the DWG business as a trusted source of the highest quality products.