gTLD	Full Legal Name	E-mail suffix	Detail
.EXTRASPACE	Extra Space Storage LLC	msn.com	View

Extra Space Storage® Inc. (Extra Space) is a real estate investment trust based in Salt Lake City, Utah with regional offices in California, Connecticut, Florida, Maryland, Massachusetts, New Jersey, New York and Texas. Extra Space Storage is the second largest operator of self-storage in the U.S., and is a national owner, developer, acquirer and operator of professionally managed self-storage properties.
Extra Space Storage is a thirty year old company that has been involved in the self-storage industry since its inception. It is a growth-oriented company creating a new standard in the self-storage industry. Both customers and communities benefit from Extra Space Storageʹs professional approach to storage. Featuring attractive, convenient and secure facilities operated by professional managers, Extra Space Storage seeks to change the association of self-storage as a temporary holding place for rarely-used things to a desirable, safe, and customer-oriented facility perfectly suited for maintaining and accessing valued personal and business possessions.

Extra Space Storage Inc., headquartered in Salt Lake City, Utah, is a fully integrated, self-administered and self-managed real estate investment trust that owns and⁄or operates 870 self-storage properties in 34 states and Washington, D.C. The Companyʹs properties are comprised of approximately 550,000 units and over 59 million square feet of rentable space, offering customers a wide selection of conveniently located and secure storage solutions across the country, including boat storage, RV storage and business storage. The Company is the second largest owner and⁄or operator of self-storage properties in the United States and is the largest self-storage management company in the United States.

The preservation of this brand is of paramount importance to Extra Space in all aspects of its operations, including and especially on the Internet. Operating the brand as a gTLD will likely be an important part of its digital strategy in the future. Extra Space will be analyzing and evaluating other .BRAND gTLD applications as well as general market adoption to determine short and long-term potential best-in-class use case options to most effectively serve and enhance Extra Space’s online strategy as a leader in the self storage market.

The intended future mission and purpose of the .EXTRASPACE gTLD is to serve as a trusted, hierarchical, and intuitive namespace provided by Extra Space and its qualified affiliates, for Extra Space customers. Extra Space will be the entity to file this application and bring the .EXTRASPACE gTLD to market.

Although ICANN has not specifically recognized a .BRAND gTLD specification in the current round, it is widely anticipated in the brand community that this will become a specialty subset of gTLDs. .EXTRASPACE is intended to be one of those .BRAND gTLDs, with the goal of protecting Extra Space’s online presence and identity, expanding its marketing and promotion efforts, providing a secure channel for online products and services.

Extra Space intends to initially limit registration and use of domain names within the .EXTRASPACE gTLD to Extra Space and its qualified affiliates. This initial limited use will allow Extra Space to establish its operations and achieve full sustainability. This limited distribution coupled with the other requirements set forth in Specification 9 of the Template Registry Agreement is intended to exempt Extra Space from its annual Code of Conduct Compliance requirements.

Extra Space currently plans a three-stage rollout for Extra Space’s gTLD(s):

1. Stage One

The initial stage of implementation of the gTLD will involve Extra Space registering a limited number of .EXTRASPACE second-level domain names.

This initial use will provide Extra Space’s IT and security personnel the time to run a number of tests to ensure seamless and secure access using the .EXTRASPACE gTLD domain names, interoperability with various software and Web-based applications, and unbroken and secure use of all names. This initial allocation will also allow the appropriate Extra Space staff to coordinate with the internal and external staff responsible for the application, delegation and setup phases of the .EXTRASPACE gTLD to ensure a proper transition from delegation to full operation.

2. Stage Two

Once all testing has been successfully completed, Extra Space will begin allocating domain names in .EXTRASPACE for more widespread internal corporate use. During this same period of time, Extra Space will begin evaluating strategies to potential migrate traffic away from its existing second-level domain names.

It is in Stage Two that Extra Space will evaluate expanding the operations of the gTLD to permit registration by other registrants such as licensees or other strategic parties. Should an assessment of its expansion strategy lead to a decision to extend registration rights to other parties, this expansion is currently planned to take place during Stage Three. However, any expansion would be conditioned upon a review of the Specification 9 (Registry Code of Conduct) set forth in the template registry agreement to ensure compliance with Extra Space’s business model.

3. Stage Three

Depending upon the analysis of the evaluations undertaken in Stage Two, Extra Space may begin to implement the migration of Internet traffic away from Extra Space’s legacy domain names, and toward the Extra Space gTLD. It is in this stage that Extra Space also may implement its decision to extend registration rights to licensees or strategic parties, depending upon compliance with Specification 9 as noted above. The dates of such expansion are subject to change depending upon business, strategic, and industry factors at the time.

After consideration of the following factors: analysis of Extra Space’s existing domain name portfolio; internal analysis of marketing initiatives; and the fact that Extra Space will have full control over the number of registrations in the .EXTRASPACE gTLD namespace, Extra Space is confident that the number of domain name registrations will be less than 3,000 in the first five years of operation.

Based on its experience to the end of Year 5, and based on its experience with any expansion implemented in Stage Three, Extra Space will assess whether its business plan and any future expansion strategy. It is anticipated by Extra Space that changes to the domain name industry, and particularly the impact of .BRAND gTLDs, will take at least five years to be realized and assessed. Any decision to expand the gTLDs beyond corporate, qualified subsidiary and affiliate, and licensee use will take into account this experience as well as the technical analysis of potential expansion.

The potential use of the .EXTRASPACE gTLD by these or other business segments will also be driven by Extra Space’s future business strategies as identified in its annual report and investor filings.

gTLD	Full Legal Name	E-mail suffix	Detail
.TRAVELGUARD	American International Group, Inc.	fairwindspartners.com	View

18.1 Mission and Purpose of .TRAVELGUARD
Travel Guard operates as a part of Chartis Inc., a division of American International Group, Inc. (“AIG”), a leading international insurance and financial organization with approximately 63,000 employees serving customers in more than 130 countries. Travel Guard content is accessible in the .COM gTLD, as well as a multitude of ccTLDs.

Through a unified corporate approach, AIG intends to submit three gTLD applications for the .AIG, .CHARTIS, and .TRAVELGUARD strings.

Travel Guard is a leading travel insurance plan provider with over 20 years of industry experience. Travel Guard specializes in providing innovative travel insurance, assistance, and emergency travel service plans for millions of travelers and thousands of companies throughout the world. Travel Guard’s industry-leading, comprehensive travel insurance plans are distributed by more than 12,000 travel companies through virtually every distribution channel in the travel industry.

Travel Guard’s comprehensive travel insurance programs include per-trip and annual plans, as well as coverage for trip cancellation, trip interruption, trip delay, medical expenses, baggage loss, and other travel-related issues. Travel Guard owns and operates its own network of assistance companies to ensure the highest quality in: Travel Medical Assistance, LiveTravel Emergency Service, Worldwide Travel Assistance, and Concierge and Personal Assistance.

The intended future mission and purpose of the .TRAVELGUARD gTLD is to serve as a trusted, hierarchical, and intuitive namespace provided by AIG and its qualified subsidiaries and affiliates for Travel Guard customers and interested parties.

AIG will be analyzing and evaluating other .BRAND gTLD applications as well as general market adoption to determine short- and long-term potential best-in-class use case options to most effectively serve and enhance AIG and Travel Guard’s online strategy.

Although ICANN has not specifically recognized a .BRAND gTLD specification in the current version of the Applicant Guidebook, it is widely anticipated within the brand-owner community that this will become a specialty subset of gTLDs. The .TRAVELGUARD gTLD is intended to be one of those .BRAND gTLDs, with the goal of protecting Travel Guard’s online presence and identity; expanding its marketing and promotion efforts; providing a secure channel for Travel Guard products and services; and offering a platform through which to consolidate many of the intellectual property activities of Travel Guard, Chartis, and AIG.

AIG intends to initially limit registration and use of domain names within the .TRAVELGUARD gTLD to AIG and its qualified subsidiaries and affiliates. This initial limited use will allow AIG to establish its operations and achieve full sustainability. This limited distribution, coupled with the other requirements set forth in Specification 9 of the template Registry Agreement, is intended to exempt AIG from its annual Code of Conduct Compliance requirements.

After Stage 3 (see below), AIG will evaluate whether opportunities exist to carry out the business strategy for the .TRAVELGUARD gTLD through expansion that continues the sustainable operations of the registry through fee-based registrations to parties other than AIG and its qualified subsidiaries and affiliates.

AIG currently plans a four-stage rollout for .TRAVELGUARD:

1. Stage 1
The initial stage of implementation of the gTLD will involve AIG registering a limited number of .TRAVELGUARD second-level domain names.

This initial use will provide AIG’s IT and security personnel the time to run a number of tests to ensure seamless and secure access using the .TRAVELGUARD gTLD domain names, interoperability with various software and Web-based applications, and unbroken and secure use of all names. This initial allocation will also allow the appropriate AIG staff to coordinate with the internal and external staff responsible for the delegation and setup phases of the .TRAVELGUARD gTLD to ensure a proper transition from delegation to full operation.

2. Stage 2
Once all testing has been successfully completed, AIG will begin allocating domain names in .TRAVELGUARD for more widespread internal corporate use. During this same period of time, AIG will begin evaluating strategies to potentially migrate traffic away from its current patchwork network of second-level domain names, which are registered in a variety of TLDs, to its new gTLDs, .AIG, .CHARTIS, and .TRAVELGUARD.

It is in Stage 2 that AIG will evaluate expanding the operations of the gTLD to permit registration by other registrants such as qualified licensees or other strategic partners. Should an assessment of its expansion strategy lead to a decision to extend registration rights to other parties, this expansion is currently planned to take place during Stage 3, and likely after the first three years of operation. However, any expansion would be conditioned upon a review of Specification 9 (Registry Code of Conduct) set forth in the template Registry Agreement to ensure compliance with AIG’s business model.

3. Stage 3
Depending upon the analysis of the evaluations undertaken in Stage 2, AIG may begin to implement the migration of Internet traffic away from the TLDs in which Travel Guard’s domain names are currently registered, and toward the .AIG, .CHARTIS, and .TRAVELGUARD gTLDs. It is in this stage that AIG also may implement its decision to extend registration rights to licensees or strategic partners, depending upon compliance with Specification 9 as noted above. The dates of such expansion are subject to change depending upon business, strategic, and industry factors at the time.

After consideration of the following factors: analysis of AIG’s existing domain name portfolio; internal analysis of marketing initiatives; and the fact that AIG will have full control over the number of registrations in the .TRAVELGUARD gTLD namespace, AIG is confident that the number of domain name registrations will be less than 10,000 in the first five years of operation.

4. Stage 4
Based on its experience with any expansion implemented in Stage 3, AIG will assess whether its business plan and expansion strategy should be augmented by extending registration rights to a broader class of registrants, including potential employees and customers of Travel Guard. It is anticipated by AIG that changes to the domain name industry, and particularly the impact of .BRAND gTLDs, will take at least five years to be realized and assessed. Any decision to expand the gTLDs beyond corporate, qualified subsidiary and affiliate, and licensee and partner use will take into account this experience as well as the technical analysis of potential expansion.

The potential use of the .TRAVELGUARD gTLD by these or other business segments will also be driven by Travel Guard and AIG’s future business strategies as identified in AIG’s annual report and investor filings, see http:⁄⁄www.aigcorporate.com⁄investors⁄annualreports_proxy.html.

Utilizing current projections based upon AIG and Travel Guard’s existing businesses, future business plans, current domain name portfolio, and other strategic factors, AIG estimates second-level domain name registrations to be in line with the projections set forth in the financial template provided in the answer to Question 46 of this application.