18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

18.c. Minimizing Social Costs and Other Negative Consequences

18.c.i
Members of the public will not be able to register domain names in this new gTLD. Registration will be managed by Charleston Road Registry, and only a limited number of designated Google personnel will be able to register domain names. If multiple parties associated with Google express an interest in registering the same domain name, the designated personnel will make the decision regarding which internal party’s registration and use of the domain name is a higher business priority.

18.c.ii
Members of the public will not be able to register domain names in this new gTLD. Registration will be managed by Charleston Road Registry, and only a limited number of designated personnel will be able to register domain names. As registrations will be granted based on Google business needs, Charleston Road Registry will charge prices commensurate with overall business costs. Therefore, there are no specific cost benefits for registrants to implement as Google is the sole registrant.

18.c.iii
Members of the public will not be able to register domain names in this new gTLD. Registration will be managed by Charleston Road Registry, and only a limited number of designated personnel will be able to register domain names. As registrations will be granted based on business needs, Charleston Road Registry will charge prices commensurate with overall business costs. Therefore, contractual commitments to registrants regarding price escalation are not relevant to Google’s mission or goals for the new gTLD at this time, as Google is the sole registrant.

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