18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

.now (“the TLD”) intends to offer a vastly comprehensive collection of industry-spanning domain names with the unique aspect of an inherent call to action to consumers with the objective of maximizing each entity’s ability to forge a presence and reach relevant consumers in the online space. Offering a solution to the increasingly diminishing availability of relevant domain names, the TLD seeks to provide a diverse and expansive array of domain name possibilities that urges consumers to take action and pursue each domain’s product or service offering, enabling domain registrants to communicate with Internet users and consumer groups in an unprecedented manner.

As Internet marketing escalates and online users proliferate, the TLD services every individual and organization’s need for a marketable domain name relevant to their service and⁄or product offerings and industry. The simple, memorable, easily recognizable string with the potency of meaningful urgency that the word “now” denotes provides registrants with the added opportunity to obtain domain names that lend a powerful marketing edge in a fiercely competitive Internet landscape.

In offering a non industry-specific, generic but memorable string, the TLD provides registrants with limitlessly marketable domain name capabilities which in turn offers the consumer public a greater variety of service selection.

Similar gTLD applications: (0)