| gTLD | Full Legal Name | E-mail suffix | Detail | | .foo | Charleston Road Registry Inc. | google.com | View |
18.a. Mission⁄Purpose of the Proposed gTLD
Charleston Road Registry is an American company, wholly owned by Google, which was established to provide registry services to the Internet public. Google is an American multinational public corporation and global technology leader focused on improving the ways its hundreds of millions of users connect with information. Since its formation, Google has been developing technology that can improve upon existing ways of doing business on the Internet. Google provides a variety of services and tools for Internet users and advertisers of all sizes, from simple search features and local ads to enterprise-scale business applications and global advertising solutions. These tools make it easier for people to make use of the world’s information and enable entrepreneurs and publishers around the world to grow their businesses.
In line with Google’s general mission, Charleston Road Registry’s mission is to help make information universally accessible by extending the utility of the DNS while enhancing the performance, security and stability of the Internet for users worldwide. Charleston Road Registry aspires to create unique web spaces where users can learn about products, services and information in a targeted manner and in ways never before seen on the Internet. Its business objective is to manage Google’s gTLD portfolio and Google’s registry operator business. As discussed further in the responses to questions 23 and 31, Charleston Road Registry intends to outsource all critical registry functions to Google Registry Services.
The proposed gTLD will provide the marketplace with direct association to the term, ʺfoo.ʺ The mission of this gTLD, .foo, is to provide a dedicated domain space in which registrants can enact second-level domains that relate to web development and⁄or act as a repository for prototyping and beta sites. Charleston Road Registry believes that registrants will find value in associating with this gTLD, which could have a vast array of uses. The proposed gTLD will enhance consumer choice by providing new availability in the second-level domain space, creating new layers of organization on the Internet, and signaling the kind of content available in the domain.
The proposed gTLD will also provide Charleston Road Registry with the means to meet its business objectives.
| gTLD | Full Legal Name | E-mail suffix | Detail | | .live | Charleston Road Registry Inc. | google.com | View |
18.a. Mission⁄Purpose of the Proposed gTLD
Charleston Road Registry is an American company, wholly owned by Google, which was established to provide registry services to the Internet public. Google is an American multinational public corporation and global technology leader focused on improving the ways its hundreds of millions of users connect with information. Since its formation, Google has been developing technology that can improve upon existing ways of doing business on the Internet. Google provides a variety of services and tools for Internet users and advertisers of all sizes, from simple search features and local ads to enterprise-scale business applications and global advertising solutions. These tools make it easier for people to make use of the world’s information and enable entrepreneurs and publishers around the world to grow their businesses.
In line with Google’s general mission, Charleston Road Registry’s mission is to help make information universally accessible by extending the utility of the DNS while enhancing the performance, security and stability of the Internet for users worldwide. Charleston Road Registry aspires to create unique web spaces where users can learn about products, services and information in a targeted manner and in ways never before seen on the Internet. Its business objective is to manage Google’s gTLD portfolio and Google’s registry operator business. As discussed further in the responses to questions 23 and 31, Charleston Road Registry intends to outsource all critical registry functions to Google Registry Services.
The proposed gTLD will provide the marketplace with direct association to the term, ʺlive,ʺ intended to be utilized in its adverbial form, meaning ʺat the actual time of occurrenceʺ as defined by Merriam-Webster. The mission of this gTLD, .live, is to provide a dedicated domain space in which registrants can enact second-level domains that provide content relating to live events or programming, including streaming video of live news or entertainment. Charleston Road Registry believes that registrants will find value in associating with this gTLD, which could have a vast array of purposes for businesses, or individuals seeking to associate with the term ʺlive.ʺ This assertion is supported by industry data: in its 4Q 2011, Live Nation, one of the preeminent international sellers of tickets to live shows, reported offering sales of 38,417,000 tickets to 6,671 event, ranging from concerts, sports, arts and theater, family, or other live entertainment [Source: http:⁄⁄phx.corporate-ir.net⁄phoenix.zhtml?c=194146&p=quarterlyEarnings]. Other live shows, including live television news, sports, and primetime entertainment, could also find utility in a second-level domain in the .live gtLD. The proposed gTLD mission will enhance consumer choice by providing new availability in the second-level domain space, creating new layers of organization on the Internet, and signaling the kind of content available in the domain.
The proposed gTLD will also provide Charleston Road Registry with the means to meet its business objectives.