gTLD	Full Legal Name	E-mail suffix	Detail
.hangout	Charleston Road Registry Inc.	google.com	View

18.b. Benefits to Registrants, Internet Users, and Others

18.b.i.1. Specialty

Charleston Road Registry intends to apply for an exemption to ICANN’s Registry Operator Code of Conduct and operate the proposed gTLD with Google as the sole registrar and registrant. The proposed gTLD will specifically align with Google+ Hangouts, an existing Google product, and will provide users with improved capabilities that meet their diverse needs.

The specialization goal of the proposed gTLD is to provide a dedicated domain space for the management of select content users’ Google+ Hangouts. This specialization introduces a new domain name hierarchy that will generate new Google+ Hangouts namespace and provide for select users’ direct management of the introduction and phase out of their new or retiring offerings on their unique domain within the .hangout gTLD. This specialization will enhance Internet users’ current and future experience with Google+ Hangouts.

18.b.i.2. Service Levels

Through its association with Google, Charleston Road Registry is uniquely positioned to enable and support the proposed gTLD by providing its service reliability and speed of delivery as a part of its services. Google brings unique expertise and a proven record of excellence in infrastructure operations: Google now runs the biggest DNS system in the world, has industry-leading uptime on its services, such as web search, and offers enterprise services on which governments and businesses depend.

Charleston Road Registry’s service level goal for the proposed gTLD is to ensure that Google, as the proposed sole registrant, is supported in delivering the high level of quality, speed, and service to users for which it is known. Indeed, two of Google’s core principles in providing Internet search and related goods and services are “focus on the user and all else will follow” and “fast is better than slow.”

In focusing on the user, Google strives to provide the best user experience possible. Google will continue to operate under this principle when designing new offerings and providing goods and services within the proposed gTLD.

Google keeps speed in mind with each new product it releases, from faster mobile applications to improved Web browsers designed for rapid search and navigation. Google continues to devote its resources to improving speed and efficiency. In managing the proposed gTLD, Google expects to keep its service reliability and speed to this standard through direct management of all technical infrastructure related to DNS resolution other than the operation of the root servers.

Charleston Road Registry is committed to using the most technologically advanced, secure, and reliable registry services for all of the domain names within the gTLD so as to not compromise the service levels, security, and stability of the gTLD to users across the globe.

18.b.i.3. Reputation

Google has a proven record of providing high-quality, secure online services. Charleston Road Registry seeks to enhance Google’s reputation for excellence, superior quality, and high level of security and become known as an exemplary domain name services provider.

When Internet users visit a domain name in the proposed gTLD environment, they will be able to reliably expect and experience the high level of security and quality on which Google’s reputation has been built.

The registry will be structured so that Google registers and manages domain names in the .hangout gTLD, that those domain names are used for only Google+ Hangouts-related purposes, and that the registry is responsive to legal rights owners (if applicable).

As noted, Charleston Road Registry intends to apply for an exemption to ICANN’s Registry Operator Code of Conduct and operate the proposed gTLD with Google as the sole registrar and registrant. This facilitates Google’s ability to further enhance the Google+ Hangouts brand and reputation of Google+ Hangouts offerings.

In addition, Charleston Road Registry’s operation of the new gTLD will provide the opportunity for users to build and⁄or bolster their unique brands or tailor unique user identities in association with the proposed gTLD and Google+ Hangouts.

18.b.ii.1. Competition

Charleston Road Registry supports the advancement of registry operators as a whole and the diffusion of gTLDs amongst diverse stakeholders to generate increased competition for the benefit of the Internet public. Increased competition will result in more competitive prices for consumers, generate efficiencies and increase productivity in enterprises, and spur innovation in the gTLD space.

Google will have the opportunity to differentiate and innovate upon its Google+ Hangouts products and services through its use of the gTLD.

The proposed gTLD, .hangout, will provide a new mechanism for the management of Google+ Hangouts content. The .hangout gTLD will help grow the volume of content and conversation on the Internet, thereby increasing competition among all content providers and entities offering services for content providers.

The proposed gTLD will promote competition in the gTLD space by inciting competitors to respond with improved gTLD operations, greater range and higher quality products and services integrated with domain name offerings, and⁄or the creation of their own respective gTLDs, to the benefit of all Internet users. Launching the proposed gTLD will also generate increased competition in the online marketplace by adding incremental availability to the second-level domain pool.

Charleston Road Registry intends to apply for an exemption to the ICANN Registry Operator Code of Conduct and to act as the sole registrar for the proposed gTLD. Given that the proposed gTLD is exclusively intended for use in connection with Googleʹs services, Charleston Road Registry believes that there is a reasonable case for such an exemption. Should ICANN not approve this proposed exemption, Charleston Road Registry will facilitate a fair and equitable registrar process, providing open access to any registrar who meets ICANN accreditation guidelines.

18.b.ii.2. Differentiation

The proposed gTLD will clearly be differentiated from other gTLDs due to its purposefully limited scope. This differentiation includes: (1) uniqueness in terms of the users the proposed gTLD seeks to benefit; (2) a clear indicator that second-level domains within the gTLD offer a particular, targeted content; (3) and because the TLD will be associated with a Google offering, Internet users will immediately be able to rely on the quality of the product.

The gTLD will provide an authoritative environment for the provision of Google+ Hangouts offerings. New, higher quality products offered in the gTLD will also attract new users to the Google offering.

The .hangout gTLD will provide Google+ Hangouts with the opportunity to differentiate its Google+ Hangouts content from other online services by virtue of its branded gTLD. This signification is not currently available in the gTLD space.

The proposed gTLD will also encourage differentiation among users. Google’s services, including tools to improve and customize users’ unique Google+ Hangouts experiences, will provide users with new ways of distinguishing themselves from others.

18.b.ii.3. Innovation

The proposed gTLD is in itself innovative, as it seamlessly combines DNS services with other Google products and services. The proposed gTLD will promote further innovation by creating a new space for the categorization and classification of online content. It will also provide services to users that will enable them to improve their interaction with Google+ Hangouts on the Internet. This environment delivers value to the public by introducing new and differentiated content, goods and services.

The proposed gTLD, .hangout, will promote innovation by encouraging competitors of Google+ Hangouts to provide linkages that fulfill the same need as Google+ Hangouts plans to offer to select users. Google may choose to innovate within its portfolio of web spaces and introduce distinguishing feature(s) that will further crystallize the relationship between content offered in the gTLD and the Google brand and reputation. This will likely invite user comparison among domains, encouraging other service providers to innovate new features and services as a point of differentiation.

Charleston Road Registry considers the proposed gTLD to be a platform for innovation with existing and future Google products and services. Charleston Road Registry, therefore, may incorporate these new offerings into future registry service options (subject to the ICANN approval process), infusing new ideas into the gTLD for the betterment of the public.

Google consistently aims to improve upon technologies that connect people with information, as demonstrated by a proven record of innovation and iteration. Charleston Road Registry strives to offer its users this same level of continuous development in advancing its management and operation of the gTLD, engendering an improved user experience.

18.b.iii. User Experience

Charleston Road Registry will strive to provide the highest level of user experience through operational stability, security and performance to serve the interest of users in the proposed gTLD. Charleston Road Registry is uniquely positioned to provide this level of experience given its relationship with Google; per its SEC filings, Google invested over $3 billion in its IT infrastructure in 2011 and maintains a record of excellence in infrastructure operations.

Google keeps user experience in mind with each new service it releases, from allowing users to personalize their Gmail accounts to providing small to medium businesses with tools customized for their specific needs. The proposed gTLD provides Google with a formal mechanism whereby it can continue to improve its services to address the ever-changing needs of all Internet users.

The proposed gTLD, furthermore, facilitates an improved online user experience by provisioning the DNS on users’ behalf and streamlining the process by which users are able to link to and make use of the Google offering.

The proposed gTLD, .hangout will provide Internet users with an improved Google+ Hangouts experience by allowing for select Google+ Hangouts usersʹ direct management of their offerings within the .hangout gTLD.

In focusing on the user, Google strives to provide the best user experience possible. Google will continue to operate under this principle when designing and providing new service offerings in the proposed gTLD. The proposed gTLD will provide users with improved customization services and facilitate additional opportunities to enhance their current and future experience with Google+ Hangouts.

The proposed gTLD will provide a more trusted and user-friendly environment where domain names and content related to the hangout gTLD can flourish. Charleston Road Registry seeks to have users deem the gTLD trustworthy and reliable and recognize it as an aggregated source of targeted goods, services, and information.

Lastly, the proposed gTLD improves the Internet user experience by creating greater structure and categorization on the Internet.

18.b.iv. Registration Policies

Because the sole purpose of the proposed gTLD is to associate domain names with the Google+ Hangouts product, Charleston Road Registry intends to apply for an exemption to the ICANN Registry Operator Code of Conduct and operate the gTLD with Google as the sole registrar and registrant. As the sole registrant, Google will have the opportunity to differentiate and innovate upon its Google+ Hangouts products and services through its use of the gTLD.

Given the proposed limited scope and use of the gTLD, Charleston Road Registry believes that there is a reasonable case for such an exemption. Should ICANN not condone this proposed exemption, Charleston Road Registry will make access to Registry Services, including the shared registration system, available to all ICANN-accredited registrars.

Charleston Road Registry believes that given its specific use related to Google+ Hangouts, the .hangout gTLD will best add value to the gTLD space by limiting all second-level domains solely to pointing to select Google+ Hangouts user pages. Google, as the sole registrant, will manage the second-level domain eligibility and allocation process. Only select users who meet Google+ Hangouts’ eligibility criteria will be eligible for a second-level domain within the gTLD.

Charleston Road Registry is committed to implementing strong and integrated intellectual property rights protection mechanisms. Doing so is critical to Google’s goals of model Internet citizenship and fostering Internet development, especially in emerging regions. Accordingly, Charleston Road Registry intends to offer a suite of rights protection measures which builds upon ICANNʹs required policies while fulfilling its commitment to encouraging innovation, competition and choice on the Internet.

18.b.v. Protection of Privacy and Confidential Information

Charleston Road Registry will strive to ensure the appropriate level of privacy and security will be met for its users. Although Google will be the only registrant (and is intended to serve as the only registrar for the gTLD as well), Charleston Road Registry and its provider of registry services, Google, have imposed measures to achieve this protection for their users; additional specifics regarding the practices for the registry include but are not limited to the following:

- Since Google will be the only registrant, personally identifying information regarding individual users will not be sent to or stored by the registry. Such data will remain on Google’s infrastructure used to provide the individual service, and is subject to Google’s existing privacy policy.

- Charleston Road Registry will attempt to prevent the misuse of WHOIS data for improper purposes such as spam, intellectual property theft or phishing. Charleston Road Registry will attempt to identify patterns of abusive usage of the WHOIS service and will appropriately use CAPTCHA, query throttling or other techniques to prevent information scraping.

- Google will restrict access to data and information systems maintained by the registry to a specific list of individuals involved with supporting the Google Registry system in production. Google will review this list on a periodic basis to ensure that the level of access granted to individuals is appropriate. Google uses two-factor authentication and other mechanisms to ensure that staff with access to user information are properly identified prior to using registry systems.

- In the event that other registrars are involved, registrar billing and payment information will not be stored alongside domain name registration information. All registrar billing and payment information will be stored in a PCI-compliant billing system similar to that used by Google Ads.

Beyond these specific mechanisms, both Charleston Road Registry and Google will govern its approach to privacy by the Google Privacy Policy. This policy applies to registrars, registrants and end users of registry services such as DNS zone publication and WHOIS data publication. The Privacy Policy is located at http:⁄⁄www.google.com⁄policies⁄privacy⁄.

18.b.vi. Outreach and Communications Efforts

Once Google begins developing public-facing resources in its gTLD, it intends to inform the public about the gTLD and the opportunity for users to obtain domain space there through marketing and public relation investments.

Charleston Road Registry, in conjunction with Google, intends to promote gTLDs under its purview collectively, such that the public gains an awareness and understanding of new gTLDs and the availability of new second-level domain space on the Internet. Charleston Road Registry and Google believe that this approach will make the strongest impact in modifying consumer behavior and is the best path to achieving success for all new gTLDs collectively.

Charleston Road Registry and Google will reach out to the Internet community via a number of different outreach and communications methods and venues to deliver its mission and message to the public, including but not limited to: press briefings, videos posted on various Internet sites, blogs and other social media, and paid advertising. In addition, when developing resources for localized Internet registrars in different global regions, Google will use local marketing and communications platforms as needed.

gTLD	Full Legal Name	E-mail suffix	Detail
.DELTA	Delta Air Lines, Inc.	sedari.com	View

GOALS: SPECIALTY, SERVICE LEVELS, REPUTATION
DEFINITIONS

Registrants
The proposed TLD is a closed registry model, the ʺregistrantʺ is effectively Delta Air Lines, its subsidiaries and employees who are authorized to use an address or sub-domain under .Delta.

Internet users
ʺInternet usersʺ are individuals and organisations that are legitimately interested in communication within or between Delta Air Lines. This category includes Delta employees and Delta customers and stakeholders.

Others
ʺOthersʺ includes potential users of the Internet, potential clients of Delta, industry organisations and industry regulators⁄governments.

BACKGROUND
Delta Air Lines serves over 160 million customers each year. This presence reaches 340 destinations in nearly 60 countries across six continents. Specialisation, service levels and reputation are critical to Delta Air Lines and its stakeholders. The proposed TLD enables Delta Air Lines to promote, develop and deliver an optimal level of service that advances the Internet as a secure and efficient method for delivering information and transacting business. Delta Air Lines enthusiastically shares the policy goals of ICANN in this round of innovation on the Internet.

SPECIALISATION
The Registry operations team brings considerable speciality experience in the Internet industry both in relation to high-level policy development, launch, operation and management practice. Significant marketing resources together with registrar partnerships and technical facilities enable the Registry to specialise in the provision of a top-level domain that provides a valuable alternative model to existing gTLDs and opens the top level of the Internet to new users.
The Registryʹs domain name registry services will be driven by customer focus, innovation and channel management expertise. Specialty delivery of services will be closely mapped to clients and constituents, ensuring a higher level of relevance and efficiency.
The Registryʹs services in terms of DNS management expertise, registry operations and technical database management capabilities will be industry- leading standards. Together with the technical provider and management team, speciality services will be continually examined for optimal utility and functionality consistent with all ICANN requirements.
SERVICE LEVELS
In order to advance its mission as stated above, the applicant has established a team with expertise, experience and technical capacity to ensure that the TLD is operated to the best industry standards.
The Registry will provide a substantial network infrastructure that can guarantee maximum performance and reliability as well as scale to meet variations in demand, in compliance with ICANNʹs registry contract.

REPUTATION
The applicant will work to ensure that both the reputation of the TLD as well as the usability of the Internet generally is enhanced by this delegation. Deltaʹs reputation will be enhanced while simultaneously enhancing and promoting the Internet as a secure and efficient place for business. The applicant is mindful of the critical importance of confidence in the operation of the Internet. It is core to the application that the applicant is a leading model for Internet welfare.
The applicant takes the view that its responsibility as a registry extends beyond registrants and users of the Internet, to potential users, governments, regulators, policy-makers and communities at large.

BENEFIT TO REGISTRANT(S)
Delta will benefit from the capacity to shape and control the landscape of its Internet-related structure and presence. Delta will be able to create bespoke solutions for secure, client-focused services that distinguish Delta and set higher standards in the industry generally.
The longer-term micro benefit to Delta in enhanced reputation, standing and security for investors is importantly extended to the macro level of the airline industry, corporate communities and the Internet generally.
Benefit to Users
The proposed gTLD will create a direct and straightforward external connection to Delta as well as secure and private internal communication. The proposed TLD will create a closed connection between Deltaʹs clients, market and employees, thus enabling efficiency in communication and security of information. Efficiencies and security are enhanced by the control that flows from a bespoke top-down domain. The applicants intention is that users will be unified in the ʺvirtual spaceʺ of the Internet as though they were face to face. Deltaʹs extensive range of services and large numbers of employees can cohere in a single web identity and location that utilises the Internet as a tool to gather unity in diversity.

BENEFIT TO OTHERS
The benefit of the TLD extends beyond registrants and Internet users to others who have a policy concern in ensuring that the reputation of the specific industry and the Internet generally is enhanced. Potential users of the Internet in countries yet to develop access will encounter a more clearly defined, brand and product-specific environment on the Internet that facilitates search for services and enables more focused delivery of service by Delta.
Delta believes strongly in responding to community needs and specific conditions of its clients and stakeholders. A closer relationship between Delta and its present and future clients strengthens the delivery of services and the creation of bespoke services for new markets. Deltaʹs commitment to community and social programs will find a more effective level of delivery and assessment, helping to build a stronger platform for Deltaʹs projects of returning benefits to the community.
At the broadest policy level, Deltaʹs strong corporate citizenship will be a case in point for the responsible running of a Top Level Domain that supports ICANNʹs policies of responsible innovation.
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COMPETITION

CONTEXT
Statistical evidence demonstrates the continued expansion of Internet registrations. The number of domains in the current generic TLD space (for example .COM, .NET, .ORG,.US) is in excess of 135 million and there are over 215 million registered domain names in all TLDs. In the second quarter of 2011 more than five million domain names were added to the Internet, marking a growth rate of 2.5% over the first quarter.
The .COM and .NET TLDs experienced aggregate growth of more than 110 million names in the second quarter of 2011. This is a 1.8 % increase in the base over the first quarter of 2011 and an 8.3% increase over the same quarter in 2010. In the same period, 2.9 million ccTLD domain names were added, bringing total ccTLD registrations to approximately 84.6 million. This is an increase of approximately 6.6 million domain names, or 8.4% from a year ago. Among the 20 largest ccTLDs, Brazil, Australia and Spain each exceeded 4% quarter over quarter growth.
The enthusiastic and continually growing take-up is evidence of the positive impact of increased TLD opportunities. While .COM will continue for some time to be dominant in the domain name market, there is clear evidence that consumers seek TLD innovation and differentiation. ICANN is in this round responding to the needs created by the massive increase in Internet availability using new mobile devices and more traditional computer access.
In particular, the following issues arise in the current environment:
* challenges for registrants to secure a unique and appropriate name within a heavily populated gTLD space
* challenges for users to locate efficiently and reliably authentic sources of information
* cybersquatting and inactive ownership of domain names

Delta believes that by setting higher standards in the industry with a secure and focused Internet presence, the industry as a whole will evolve similarly high standards of service in order to remain competitive. Enhanced competition amongst service providers will drive enhanced service to the consumer.
Delta aims to set the benchmark in the airline industry for communication and service through the Internet. By promoting market-appropriate information Delta is able to facilitate accurately informed consumer choice and high levels of confidence for the end-user. Delta believes that this round of TLD applications will at its best allocate more strength and decision-making power in the individual consumer.

DIFFERENTIATION
Deltaʹs proposal is founded on the belief that competition in the marketplace makes for stronger, more innovative and more creative alternatives for the consumer. Together with its technical and management partners, the applicant has a rich understanding of the needs of the global Internet community and is committed to building a domain name system that grows with and responds to the needs for services, products and information sought by the global community. A steady, secure and responsive service that offers users a competitively priced and distinctive service will enable the TLD to operate as a genuine and enduring alternative to existing TLDs.
Industry, product and service differentiation have become increasingly challenging as the Internet has expanded to over 200 million domain name registrations. In terms of service provision to users, lack of differentiation creates a greater likelihood of frustration, brand confusion and inauthenticity or fraud. Occupation of a TLD by an individual brand substantially addresses the possibility of error or uncertainty in identification of a brand and its associated services. The consumer is able clearly to differentiate Delta from among all others on the Internet, quickly, simply and reliably.

INNOVATION
Innovation is core to survival in a competitive commercial environment. Delta believes that in the case of a vital public and business service such as the Internet, innovation must be founded solidly on the critical requirements of DNS stability, longevity and utility.
There have been many years of outstanding effort involved in creating the existing mechanisms and policies for guiding change in the Internet. These mechanisms have been substantially successful in maintaining the stability of the Internet. Deltaʹs policies have been developed with a view to extend and enhance existing procedures in an incremental and cooperative manner. While committed to innovation in the provision of services and technical standards, the applicant aims to measure and interpret the needs of the Internet community so that it can continually tailor services to best support shared goals and aspirations.
Delta is working closely with technical service provider, Afilias, to ensure that the proposed TLD innovates in ways that actively support the security and quality of services to clients, internal cohesion within Delta, as well as structure of the Internet generally. While the capacity for innovation will undoubtedly accelerate, the applicant is committed to vigilant analysis of any proposed innovations so that they remain consistent with stated goals of both Delta and ICANN.

USER EXPERIENCE GOALS
Consistent with the applicant’s key goals to work co-operatively and positively in the provision and management of a vital public resource, the applicant aims to ensure that the user experience is centered on the following goals:
* rapid, responsive & reliable customer service
* robust neutrality
* robust data security & privacy
* robust data escrow
* Internet standards regarding naming & reserved names
* industry standard acceptable-use policy & registrar agreements
* leading protocols on technology, anti-cybersquatting & WHOIS.
* consumer confidence in security, privacy & authenticity
* facility in locating both Delta and the desired location and or service
* direct line of communication between Delta & its clients
* responsive and monitored business services, directly targeted to identified client needs

Delta has developed the following policies to support the user-experience goals listed above.

Customer service
With the technical service provider the Registry will have advanced system functions and features to ensure high service reliability and a flexible systems architecture that will support growth in volumes and applications.
Strong cooperative relationships with registrar(s) will ensure that consumer needs are monitored, measured and responded to in a way that reflects the evolving role and purpose of the Internet. The applicant has committed funding, focused management of TLD programs across registrars, and registrar participation in program management.

Robust Neutrality
The Registry will be operated on best industry and ICANN practices to ensure that it is a trusted, unbiased provider of core Internet DNS functionality while providing consistent and stable operation of a new TLD.
Among the most important aspect of the neutrality policy is the registryʹs relationship with registrars noted below.

Robust Data Security & Privacy
The Registry, as a neutral and trusted registry, must maintain the trust of the registrars and the consumers. Therefore, the Registry will not market in any way the registrant information obtained from registrars for purposes of running the registry, nor will it share that data with any unrelated third parties. The Registry operator will only have access to such data as is necessary for operation of the registry itself and will use that data only as required by registry operations.
The Registry will provide registrars with a mechanism for accessing and correcting personal data and will take reasonable steps to protect personal data from loss, misuse, unauthorized disclosure, alteration or destruction.
In addition, as part of the registrar Code of Conduct, registrars will be required to abide by all applicable international, national, and local laws regarding data privacy and information collection.

Robust Data Escrow: The Registry will follow all data escrow requirements mandated by ICANN and work with an ICANN accredited Data Escrow provider. By so doing, the Registry will ensure that all data necessary for operation of the registry will be available in the event of a catastrophic failure of the registry or following the selection by ICANN of a new registry.

Internet Standards Regarding Naming & Reserved Names
The Registry will reserve and block the registration of names as specified in Schedule 5 of the Registry Agreement. The Registry will consistently work with ICANN to ensure that registry practice confirms with ICANN requirements.
The Registry will reserve for itself a small number of names necessary for the secure operational and technical functions of the registry.

Acceptable Use Policy & Registrar Agreements
The policy of the Registry and contracted registrars relating to the computer systems, hardware, servers, bandwidth, telecommunications transport and e-mail routing provided by the Registry and Domain Provider(s) will promote the integrity, security, reliability and privacy of the Registry Network and the Registrar(s).
The Registryʹs policy will follow leading industry standards that both (i) support the free flow of information over the Internet and (ii) inhibit the transmission of materials that offend relevant laws, rights, interests and codes of conduct. The policy will provide a complaints procedure and enforcement mechanisms.
The Registry and Domain Provider(s) and⁄or the Registrar may at its sole discretion remove any content or material or services such as URL forwarding, Email forwarding, DNS hosting, WHOIS protection and proxy privacy services from its servers, or terminate access to the Registry Network where it has been determined by the Registry and Domain Provider(s) and⁄or the Registrar that a registrant has violated the Acceptable Use Policy.

Leading Protocols on Technology, Anti-Cybersquatting & WHOIS
The Registry will adhere to all existing ICANN policies as well as commit to further evolution of TLD policies that advance ICANNʹs core principles in the operation of the Internet. While this round of applications for new TLDs may revolutionize the Internet, the Registry believes it should be supported by evolutionary development of operational rules. The Registry is committed to a full and cooperative partnership with ICANN in the growth of Internet services on a secure and sustained basis through, for example, Generic Names Supporting Organisation (GNSO) policy development processes.

General registration policies
As a wholly ʺin houseʺ closed registry TLD, .DELTA will be available only to authorized users and members of Delta and its subsidiaries. Together with technical provider, Afilias, the business management team and qualified registrars, the Registry will have in place a vigilant system of authentication and permission to ensure that registration is tightly controlled and monitored.

Reservation of sub-domains
Second and subsequent level sub-domains will only be created as part of the communication structure and strategy within Delta. Sub-domains will not be freely available on the market.
The Registry will comply with all the requirements and policies of ICANN as set out in the Specification 5 to the Registry Contract.

PROTECTION OF PRIVACY
The Applicant recognizes the importance of balancing individual privacy rights with the rights of intellectual property owners, law enforcement and other interested third parties to have access to WHOIS data for legitimate uses. Comprehensive privacy and authentication rules are built into the operation of the proposed gTLD consistent with requirements under the Registry Agreement.
As privacy and confidentiality of personal information is a key element in the provision of a positive user experience, the Registry will take all reasonable steps to protect personal data from loss, misuse, unauthorized disclosure, alteration or destruction. The Registry will also comply, in accordance with the Registry Agreement, with all exiting and future consensus policies as formally adopted by ICANN.
The Registry will operate a WHOIS service in accordance with Specification 4 of the Registry Agreement and operate this service in full compliance with applicable privacy laws or policies. The Registry will implement appropriate measures to avoid abuse of WHOIS in order that access is restricted to legitimate users. The Registry will only use ICANN-accredited registrars, the registrars will be required to implement the data privacy policies as defined in the Registrar Accreditation Agreement.
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The applicant will put in place a system of communication to its existing and potential constituency to advance the policies underpinning its application for the gTLD.
These plans may include:
Web site
Through its web presence, the applicant will systematically and comprehensively communicate to its customers the:
* Introduction of Deltaʹs new Internet presence
* Timescale of introduction and or changes
* Manner and method of interaction with Delta Air Lines
* Advantages and benefits to customers
* Provide customer service facilities to ensure client service is monitored and maximized

Press and media
As and when appropriate, the applicant will communicate through the press and media to ensure wide dissemination of key information about changes affecting its current and potential clients.

Industry Events
As and when appropriate, the applicant may communicate the existence, operation and advantages of its new TLD through industry events, including, but not limited to:
* Roadshows
* General Meetings
* Internal and external sponsoring events

Investor Relations
The applicant will ensure that full information is provided to all stakeholders through corporate reporting mechanisms, shareholder information and other corporate communication strategies.