gTLD	Full Legal Name	E-mail suffix	Detail
.hangout	Charleston Road Registry Inc.	google.com	View

18.b. Benefits to Registrants, Internet Users, and Others

18.b.i.1. Specialty

Charleston Road Registry intends to apply for an exemption to ICANN’s Registry Operator Code of Conduct and operate the proposed gTLD with Google as the sole registrar and registrant. The proposed gTLD will specifically align with Google+ Hangouts, an existing Google product, and will provide users with improved capabilities that meet their diverse needs.

The specialization goal of the proposed gTLD is to provide a dedicated domain space for the management of select content users’ Google+ Hangouts. This specialization introduces a new domain name hierarchy that will generate new Google+ Hangouts namespace and provide for select users’ direct management of the introduction and phase out of their new or retiring offerings on their unique domain within the .hangout gTLD. This specialization will enhance Internet users’ current and future experience with Google+ Hangouts.

18.b.i.2. Service Levels

Through its association with Google, Charleston Road Registry is uniquely positioned to enable and support the proposed gTLD by providing its service reliability and speed of delivery as a part of its services. Google brings unique expertise and a proven record of excellence in infrastructure operations: Google now runs the biggest DNS system in the world, has industry-leading uptime on its services, such as web search, and offers enterprise services on which governments and businesses depend.

Charleston Road Registry’s service level goal for the proposed gTLD is to ensure that Google, as the proposed sole registrant, is supported in delivering the high level of quality, speed, and service to users for which it is known. Indeed, two of Google’s core principles in providing Internet search and related goods and services are “focus on the user and all else will follow” and “fast is better than slow.”

In focusing on the user, Google strives to provide the best user experience possible. Google will continue to operate under this principle when designing new offerings and providing goods and services within the proposed gTLD.

Google keeps speed in mind with each new product it releases, from faster mobile applications to improved Web browsers designed for rapid search and navigation. Google continues to devote its resources to improving speed and efficiency. In managing the proposed gTLD, Google expects to keep its service reliability and speed to this standard through direct management of all technical infrastructure related to DNS resolution other than the operation of the root servers.

Charleston Road Registry is committed to using the most technologically advanced, secure, and reliable registry services for all of the domain names within the gTLD so as to not compromise the service levels, security, and stability of the gTLD to users across the globe.

18.b.i.3. Reputation

Google has a proven record of providing high-quality, secure online services. Charleston Road Registry seeks to enhance Google’s reputation for excellence, superior quality, and high level of security and become known as an exemplary domain name services provider.

When Internet users visit a domain name in the proposed gTLD environment, they will be able to reliably expect and experience the high level of security and quality on which Google’s reputation has been built.

The registry will be structured so that Google registers and manages domain names in the .hangout gTLD, that those domain names are used for only Google+ Hangouts-related purposes, and that the registry is responsive to legal rights owners (if applicable).

As noted, Charleston Road Registry intends to apply for an exemption to ICANN’s Registry Operator Code of Conduct and operate the proposed gTLD with Google as the sole registrar and registrant. This facilitates Google’s ability to further enhance the Google+ Hangouts brand and reputation of Google+ Hangouts offerings.

In addition, Charleston Road Registry’s operation of the new gTLD will provide the opportunity for users to build and⁄or bolster their unique brands or tailor unique user identities in association with the proposed gTLD and Google+ Hangouts.

18.b.ii.1. Competition

Charleston Road Registry supports the advancement of registry operators as a whole and the diffusion of gTLDs amongst diverse stakeholders to generate increased competition for the benefit of the Internet public. Increased competition will result in more competitive prices for consumers, generate efficiencies and increase productivity in enterprises, and spur innovation in the gTLD space.

Google will have the opportunity to differentiate and innovate upon its Google+ Hangouts products and services through its use of the gTLD.

The proposed gTLD, .hangout, will provide a new mechanism for the management of Google+ Hangouts content. The .hangout gTLD will help grow the volume of content and conversation on the Internet, thereby increasing competition among all content providers and entities offering services for content providers.

The proposed gTLD will promote competition in the gTLD space by inciting competitors to respond with improved gTLD operations, greater range and higher quality products and services integrated with domain name offerings, and⁄or the creation of their own respective gTLDs, to the benefit of all Internet users. Launching the proposed gTLD will also generate increased competition in the online marketplace by adding incremental availability to the second-level domain pool.

Charleston Road Registry intends to apply for an exemption to the ICANN Registry Operator Code of Conduct and to act as the sole registrar for the proposed gTLD. Given that the proposed gTLD is exclusively intended for use in connection with Googleʹs services, Charleston Road Registry believes that there is a reasonable case for such an exemption. Should ICANN not approve this proposed exemption, Charleston Road Registry will facilitate a fair and equitable registrar process, providing open access to any registrar who meets ICANN accreditation guidelines.

18.b.ii.2. Differentiation

The proposed gTLD will clearly be differentiated from other gTLDs due to its purposefully limited scope. This differentiation includes: (1) uniqueness in terms of the users the proposed gTLD seeks to benefit; (2) a clear indicator that second-level domains within the gTLD offer a particular, targeted content; (3) and because the TLD will be associated with a Google offering, Internet users will immediately be able to rely on the quality of the product.

The gTLD will provide an authoritative environment for the provision of Google+ Hangouts offerings. New, higher quality products offered in the gTLD will also attract new users to the Google offering.

The .hangout gTLD will provide Google+ Hangouts with the opportunity to differentiate its Google+ Hangouts content from other online services by virtue of its branded gTLD. This signification is not currently available in the gTLD space.

The proposed gTLD will also encourage differentiation among users. Google’s services, including tools to improve and customize users’ unique Google+ Hangouts experiences, will provide users with new ways of distinguishing themselves from others.

18.b.ii.3. Innovation

The proposed gTLD is in itself innovative, as it seamlessly combines DNS services with other Google products and services. The proposed gTLD will promote further innovation by creating a new space for the categorization and classification of online content. It will also provide services to users that will enable them to improve their interaction with Google+ Hangouts on the Internet. This environment delivers value to the public by introducing new and differentiated content, goods and services.

The proposed gTLD, .hangout, will promote innovation by encouraging competitors of Google+ Hangouts to provide linkages that fulfill the same need as Google+ Hangouts plans to offer to select users. Google may choose to innovate within its portfolio of web spaces and introduce distinguishing feature(s) that will further crystallize the relationship between content offered in the gTLD and the Google brand and reputation. This will likely invite user comparison among domains, encouraging other service providers to innovate new features and services as a point of differentiation.

Charleston Road Registry considers the proposed gTLD to be a platform for innovation with existing and future Google products and services. Charleston Road Registry, therefore, may incorporate these new offerings into future registry service options (subject to the ICANN approval process), infusing new ideas into the gTLD for the betterment of the public.

Google consistently aims to improve upon technologies that connect people with information, as demonstrated by a proven record of innovation and iteration. Charleston Road Registry strives to offer its users this same level of continuous development in advancing its management and operation of the gTLD, engendering an improved user experience.

18.b.iii. User Experience

Charleston Road Registry will strive to provide the highest level of user experience through operational stability, security and performance to serve the interest of users in the proposed gTLD. Charleston Road Registry is uniquely positioned to provide this level of experience given its relationship with Google; per its SEC filings, Google invested over $3 billion in its IT infrastructure in 2011 and maintains a record of excellence in infrastructure operations.

Google keeps user experience in mind with each new service it releases, from allowing users to personalize their Gmail accounts to providing small to medium businesses with tools customized for their specific needs. The proposed gTLD provides Google with a formal mechanism whereby it can continue to improve its services to address the ever-changing needs of all Internet users.

The proposed gTLD, furthermore, facilitates an improved online user experience by provisioning the DNS on users’ behalf and streamlining the process by which users are able to link to and make use of the Google offering.

The proposed gTLD, .hangout will provide Internet users with an improved Google+ Hangouts experience by allowing for select Google+ Hangouts usersʹ direct management of their offerings within the .hangout gTLD.

In focusing on the user, Google strives to provide the best user experience possible. Google will continue to operate under this principle when designing and providing new service offerings in the proposed gTLD. The proposed gTLD will provide users with improved customization services and facilitate additional opportunities to enhance their current and future experience with Google+ Hangouts.

The proposed gTLD will provide a more trusted and user-friendly environment where domain names and content related to the hangout gTLD can flourish. Charleston Road Registry seeks to have users deem the gTLD trustworthy and reliable and recognize it as an aggregated source of targeted goods, services, and information.

Lastly, the proposed gTLD improves the Internet user experience by creating greater structure and categorization on the Internet.

18.b.iv. Registration Policies

Because the sole purpose of the proposed gTLD is to associate domain names with the Google+ Hangouts product, Charleston Road Registry intends to apply for an exemption to the ICANN Registry Operator Code of Conduct and operate the gTLD with Google as the sole registrar and registrant. As the sole registrant, Google will have the opportunity to differentiate and innovate upon its Google+ Hangouts products and services through its use of the gTLD.

Given the proposed limited scope and use of the gTLD, Charleston Road Registry believes that there is a reasonable case for such an exemption. Should ICANN not condone this proposed exemption, Charleston Road Registry will make access to Registry Services, including the shared registration system, available to all ICANN-accredited registrars.

Charleston Road Registry believes that given its specific use related to Google+ Hangouts, the .hangout gTLD will best add value to the gTLD space by limiting all second-level domains solely to pointing to select Google+ Hangouts user pages. Google, as the sole registrant, will manage the second-level domain eligibility and allocation process. Only select users who meet Google+ Hangouts’ eligibility criteria will be eligible for a second-level domain within the gTLD.

Charleston Road Registry is committed to implementing strong and integrated intellectual property rights protection mechanisms. Doing so is critical to Google’s goals of model Internet citizenship and fostering Internet development, especially in emerging regions. Accordingly, Charleston Road Registry intends to offer a suite of rights protection measures which builds upon ICANNʹs required policies while fulfilling its commitment to encouraging innovation, competition and choice on the Internet.

18.b.v. Protection of Privacy and Confidential Information

Charleston Road Registry will strive to ensure the appropriate level of privacy and security will be met for its users. Although Google will be the only registrant (and is intended to serve as the only registrar for the gTLD as well), Charleston Road Registry and its provider of registry services, Google, have imposed measures to achieve this protection for their users; additional specifics regarding the practices for the registry include but are not limited to the following:

- Since Google will be the only registrant, personally identifying information regarding individual users will not be sent to or stored by the registry. Such data will remain on Google’s infrastructure used to provide the individual service, and is subject to Google’s existing privacy policy.

- Charleston Road Registry will attempt to prevent the misuse of WHOIS data for improper purposes such as spam, intellectual property theft or phishing. Charleston Road Registry will attempt to identify patterns of abusive usage of the WHOIS service and will appropriately use CAPTCHA, query throttling or other techniques to prevent information scraping.

- Google will restrict access to data and information systems maintained by the registry to a specific list of individuals involved with supporting the Google Registry system in production. Google will review this list on a periodic basis to ensure that the level of access granted to individuals is appropriate. Google uses two-factor authentication and other mechanisms to ensure that staff with access to user information are properly identified prior to using registry systems.

- In the event that other registrars are involved, registrar billing and payment information will not be stored alongside domain name registration information. All registrar billing and payment information will be stored in a PCI-compliant billing system similar to that used by Google Ads.

Beyond these specific mechanisms, both Charleston Road Registry and Google will govern its approach to privacy by the Google Privacy Policy. This policy applies to registrars, registrants and end users of registry services such as DNS zone publication and WHOIS data publication. The Privacy Policy is located at http:⁄⁄www.google.com⁄policies⁄privacy⁄.

18.b.vi. Outreach and Communications Efforts

Once Google begins developing public-facing resources in its gTLD, it intends to inform the public about the gTLD and the opportunity for users to obtain domain space there through marketing and public relation investments.

Charleston Road Registry, in conjunction with Google, intends to promote gTLDs under its purview collectively, such that the public gains an awareness and understanding of new gTLDs and the availability of new second-level domain space on the Internet. Charleston Road Registry and Google believe that this approach will make the strongest impact in modifying consumer behavior and is the best path to achieving success for all new gTLDs collectively.

Charleston Road Registry and Google will reach out to the Internet community via a number of different outreach and communications methods and venues to deliver its mission and message to the public, including but not limited to: press briefings, videos posted on various Internet sites, blogs and other social media, and paid advertising. In addition, when developing resources for localized Internet registrars in different global regions, Google will use local marketing and communications platforms as needed.

gTLD	Full Legal Name	E-mail suffix	Detail
.在线	TLD REGISTRY LIMITED	sedari.com	View

DEFINITIONS:
Registrants: Registrants includes all those who register a domain name in the TLD and who act in accordance with the stated user policies.
Users: Users includes the broader Internet community of users who interact with the TLD.
Others: Others whose interest is relevant to this application includes regulators, policy makers and other public authorities
SPECIALITY
The Registry operations team brings considerable speciality experience in the Internet industry both in relation to high-level policy development, launch, operation and management practice. CEO Juhani Juselius has been the registry manager for .FI almost 8 years, has been a CENTR (Council of European National Top-Level Domain Registries) Board Member for two years and is currently in his second term at the ccNSO Council. Significant marketing resources together with registrar partnerships and technical facilities enable the Registry to specialise in the provision of a competitive open IDN top level domain that provides a genuine alternative to existing TLDs and opens the top level of the Internet to new users.
The Registryʹs domain name services will be driven by customer focus, technological innovation and channel management expertise. The Registryʹs services in terms of DNS management, registry operations and technical database management capabilities will extend beyond the current industry standards to further evolve the function and utility of the domain name system.
The creativity and participation of the online community are important drivers of the services provided by the Applicant, evolving the function and utility of the DNS by and for its users. The Applicant is mindful of the importance of user confidence and it is core to the application that the registry be a leading model for Internet stability and security.
SERVICE LEVELS
In order to advance its stated mission, the Applicant has brought together a team with expertise, experience and technical capacity to ensure that the TLD is operated to the best industry standards.
The Registry will provide a substantial network infrastructure that can guarantee maximum performance and reliability as well as scale seamlessly to meet variations in demand, in compliance with ICANNʹs registry contract.
REPUTATION
The Applicant is concerned to ensure that both the reputation of the TLD as well as the usability of the Internet generally are enhanced by this delegation.
The Applicant takes the view that its responsibility as a registry extends beyond registrants and users of the Internet, to potential users, governments, regulators, policy-makers and communities at large.
COMPETITION
Context for Competition
Statistical evidence demonstrates the continued expansion of Internet registrations. The number of domains in the current generic TLD space (for example.COM, .NET, .ORG, and . US) is in excess of 135 million (see http:⁄⁄www.whois.sc⁄internet-statistics ) and there are over 215 million registered domain names in all TLDs. In the second quarter of 2011 more than five million domain names were added to the Internet, marking a growth rate of 2.5% over the first quarter.
The .COM and .NET TLDs experienced aggregate growth, surpassing a combined total of 110 million names in the 2nd quarter of 2011, representing a 1.8% increase in the base over the 1st quarter of 2011 and an 8.3 % increase over the same quarter in 2010. In the same period, 2.9 million ccTLD domain names were added, bringing total ccTLD registrations to approximately 84.6 million. This is an increase of approximately 6.6 million domain names, or 8.4 % from a year ago. Among the 20 largest ccTLDs, Brazil, Australia and Spain each exceeded 4% quarter on quarter growth.
The continually growing take-up rate is evidence of the positive impact of increased TLD opportunities. While .COM will continue for some time to be dominant in the market, there is clear evidence that consumers seek TLD innovation and differentiation. ICANN is responding to the needs created by the massive increase in Internet availability using new mobile devices and more traditional computer access.
In particular, the following issues arise in the current environment:
*challenges for registrants to secure a unique and appropriate name within a heavily populated gTLD and .CN space
*challenges for registrants who wish to communicate through a non-latin script
*challenges for users to locate efficiently and authentic sources of information
* cybersquatting and entrenched inactive ownership of domain names
Competition
Research and analysis indicates that the proposed new TLD represents a strong competitive alternative to existing generic TLDs. The power of this proposition rests on:
The semantic meaning of the TLD
ʺ.ONLINEʺ is synonymous with Internet presence and clearly communicates the message of a broad, open, generic TLD.
Compliance with Chinese linguistic, aesthetic, legal, and business culture.
The translation into a Chinese character form
.ʺONLINEʺ in Chinese characters conforms to existing short 2 or three character TLDs that have proven user-appeal so the string is easily located and understood.
The use of an IDN:
1.365 billion Chinese speakers world-wide are not yet served by a generic top-level domain in their language. Mandarin Chinese is an official language of the Peopleʹs Republic of China and one of the six official languages of the United Nations.
The use of the IDN characters to both the left and right of the dot means that users of the domain will not have to switch between keyboard types when using a domain name. This makes using the domain faster, more convenient and more appealing.
Like other actions that remove artificial restrictions on entry, the likely effect of the expansion of the top level is to increase output, lower price and increase innovation. This conclusion is based on the fundamental principles that competition promotes consumer choice and restrictions on entry impede competition. The availability of new TLDs also offers increased opportunities for registries and registrars to develop innovative services or business models providing significant opportunities for improving consumer choice.
The Applicant firmly believes that by setting leading standards the Internet industry as a whole will evolve similarly high standards of service in order to remain competitive. Enhanced competition amongst service providers flows directly to enhanced service to the consumer.
The Applicant has allocated appropriate funding to ensure the long-term viability and stability of their proposed registry. The Applicant believes that certain standards and services in the technical solution are paramount for delivering optimal functionality and service.
DIFFERENTIATION
A broadly appealing, generic, Chinese script top- level domain introduces a clearly different TLD to the current top level.
Current domain statistics of China show that 47% of registrations are in .COM; and 45.5% are in .CN. It is clear from these statistics that there is a powerful attraction to registration in a domain that differentiates itself from .COM. Research shows that current registrants in these domains would find the existence of a Chinese script alternative to either the existing country code or broad generic space of .COM a very appealing opportunity.
Differentiation and competition in the marketplace make more innovative and creative alternatives for the consumer. Together with its technical partners, the Applicant has a rich understanding of the needs of its target Internet community and is committed to building a domain name system that grows with and responds to the need for services, products and information. A steady, secure and responsive service that offers users a competitively priced and distinctive service will enable the TLD to operate as a genuine and enduring alternative to existing TLDs.
Innovation
Innovation is core to survival in a competitive commercial environment. The Applicant believes that in the case of a vital public and business service such as the Internet, innovation must be founded on the critical requirements of DNS stability, longevity and utility.
There have been years of outstanding effort involved in creating the existing mechanisms and policies for guiding change in the Internet. These mechanisms have been substantially successful in maintaining the stability of the Internet. As such, the Applicantʹs policies have been developed with a view to extend and enhance existing procedures in an incremental and cooperative manner. While committed to innovation in the provision of services and technical standards, the Applicant aims to measure and interpret the needs of the Internet community so that it can tailor services to best support shared goals and aspirations.
USER EXPERIENCE GOALS
Consistent with our key goals to work co-operatively and positively in the provision and management of a vital public resource, the Applicant aims to ensure that the user experience is centered on the following goals:
a. rapid, reliable customer service including availability in Mandarin
b. full accessibility
c. robust neutrality
d. robust data security and privacy
e. robust data escrow
f. Internet standards on naming and reserved names
g. Industry standard acceptable-use policy and registrar agreements
h. Leading protocols on Technology, Anti- Cybersquatting and WHOIS.
The Applicant and the registry service provider will work with the ICANN community and application software developers to provider a more streamlined user experience in regards to IDN, for example increasing display of U-label as opposed to A-labels in browser address bars.
REGISTRATION POLICIES TO SUPPORT ABOVE GOALS
The following explicit policies will support the user-experience goals enunciated in (iii) above.
a. Customer service
In conjunction with the technical service provider the Registry will have advanced system functions and features to ensure high service reliability and a flexible systems architecture that will support growth in volumes and applications.
The development of a clear channel to market for new second level registrations is critical to the success of any TLD. Strong cooperative relationships with registrars will ensure that consumer needs are monitored, measured and responded to in a way that reflects the evolving purpose of the Internet. The Applicant has committed funding, focused management of TLD programs across registrars, and registrar participation in program management. The Applicant will make service available in Mandarin.
b. Full Accessibility
In order to compete with existing generic TLDs, the TLD will offer unrestricted access to registrants subject to comprehensive ICANN approved privacy and trademark protections.
The Applicant is committed to the operation and development of an outstanding registry that expands the accessibility and function of the Internet to new communities. A commitment to leading Internet corporate citizenship remains a critical element of the financial and policy platform.
The Applicant has focused on policies and procedures that enhance the external benefits of the TLD. More particularly the facilitation of trademark protection will include Sunrise, Trademark Claims and post delegation dispute services.
We believe that immediate benefit to the Internet community is the open access to a new TLD that will relieve name scarcity and offer new and fair opportunities to acquire domain names. In particular, the establishment of a generic IDN top level domain increases the functionality of the Internet for a vast population of Chinese speaking users.
As new Internet communities are established, the issue of name scarcity becomes more pressing and emphasizes the entry disadvantages to new communities. The level playing field created by the TLD enables users to establish a meaningful Internet presence with a registry that is committed to strong marketing strategies to support the value of a the TLD name.
c. Robust Neutrality
The Registry will be operated on best industry and ICANN practices to advance and ensure that it is a trusted, unbiased provider of core Internet DNS functionality while providing consistent and stable operation of a new TLD.
Among the most important aspect of the neutrality policy is the registryʹs relationship with registrars.
The registry is implementing a registration policy in strict adherence to the IDNA protocol and ICANN IDN Guidelines. In particular, only Chinese characters will be offered for registration under the TLD and variant management will be conducted as by blocking of variant names to domain name registrations. The blocking of variants is in place to facilitate elimination of user confusion that otherwise could exist if different registrants were able to register variants of domain names. The variants are defined by the variant character values included in the IDN Table for Chinese as attached to this application.
d. Robust Data Security & Privacy
The Registry, as a neutral and trusted registry, must maintain the trust of the registrars and the consumers. Therefore, the Registry will not market in any way the registrant information obtained from registrars for purposes of running the registry, nor will it share that data with any unrelated third parties. The Registry operator will only have access to such data as is necessary for operation of the registry itself and will use that data only as required by registry operations.
The Registry will provide registrars with a mechanism for accessing and correcting personal data and will take reasonable steps to protect personal data from loss, misuse, unauthorized disclosure, alteration or destruction.
In addition, as part of the registrar Code of Conduct, registrars will be required to abide by all applicable international, national, and local laws regarding data privacy and information collection. e. Robust Data Escrow: The Registry will follow all data escrow requirements mandated by ICANN and work with an ICANN accredited Data Escrow provider. By so doing, the Registry will ensure that all data necessary for operation of the registry will be available in the event of a catastrophic failure of the registry or following the selection by ICANN of a new registry.
f. Internet Standards - Naming & Reserved Names
The Registry will reserve and block the registration of names as specified in Specification 5 of the Registry Agreement. The Registry will consistently work with ICANN to ensure that registry practice confirms with ICANN requirements. The Registry will reserve for itself a small number of names necessary for the secure operational and technical functions of the registry.
g. Acceptable Use Policy & Registrar Agreements
The policy of the Registry and contracted registrars relating to the computer systems, hardware, servers, bandwidth, telecommunications transport and e-mail routing provided by the Registry and Domain Provider(s) will promote the integrity, security, reliability and privacy of the Registry Network and the Registrar(s).
The Registryʹs policy will follow leading industry standards that both support the free flow of information over the Internet and inhibit the transmission of materials that offend relevant laws, rights, interests and codes of conduct. The policy will provide a complaints procedure and enforcement mechanisms.
The Registry and Domain Provider(s) and⁄or the Registrar may at its sole discretion remove any content or material or services such as URL forwarding, Email forwarding, DNS hosting, WHOIS protection and proxy privacy services from its servers, or terminate access to the Registry Network where it has been determined by the Registry and Domain Provider(s) and⁄or the Registrar that a registrant has violated the Acceptable Use Policy.
h.Leading Protocols on Technology, Anti-Cybersquatting, WHOIS
The Registry will adhere to all existing ICANN policies as well as commit to further evolution of TLD policies that advance ICANNʹs core principles in the operation of the Internet. While this round of applications for new TLDs may revolutionize the Internet, the Registry believes that such revolution be supported by evolutionary development of operational rules. The Registry is committed to a full and cooperative partnership with ICANN in the growth of Internet services on a secure and sustained basis through, for example, Generic Names Supporting Organisation policy development processes.

Privacy Protection
The Applicant recognizes the importance of balancing individual privacy rights with the rights of intellectual property owners, law enforcement and other interested third parties to have access to WHOIS data for legitimate uses. Comprehensive privacy and authentication rules are built into the operation of the proposed TLD consistent with requirements under the Registry Agreement.
Privacy and confidentiality of personal information is a key element in the provision of a positive user experience. The Registry will take all reasonable steps to protect personal data from loss, misuse, unauthorized disclosure, alteration or destruction. The Registry will also comply, in accordance with the Registry Agreement, with all exiting and future consensus policies as formally adopted by ICANN.
The Registry will operate a WHOIS service in accordance with Specification 4 of the Registry Agreement, in full compliance with applicable privacy laws or policies. The Registry will also implement appropriate measures to avoid abuse of WHOIS in order that access is restricted to legitimate authorized users. As the Registry will only use ICANN-accredited registrars, the registrars will be required to implement the data privacy policies as defined in the Registrar Accreditation Agreement.

Registrant ⁄ User Outreach & Communication
The Applicant will communicate to potential users through wide public and industry channels. The market for Chinese language registrations will be the particular focus of the outreach and communication drive. Through its appointed marketing partners and⁄or in-house marketing experts, the Registry will market and brand the new TLD worldwide to ensure the broadest possible awareness of the new TLD.
Through these efforts, the Registry acts to fulfill ICANNʹs mission to enhance the functionality and usability of the Internet on a global basis. These efforts are intended to create broader global awareness of the Internet, its growth and its evolution as a resource which transcends cultural and geographic boundaries.
While accurate predictions of the initial volume of registration requests can only be speculative, the Applicant will ensure that it is able to provide contingencies for the case where demand greatly exceeds predictions.

Registrar Outreach and Communication
The Registry will undertake a pro-active educational campaign with registrars to inform and quantify the opportunity for Internet end-users. This will involve a systematic information drive and personal contact from the registry customer support staff and account managers. In this way, registrars will be given a complete understanding of the procedures and processes involved in domain name registration and the relationships at both ends of the supply chain. This includes dedicated information concerning aspects related to IDN registration requirements and functional limitations to ensure that registrants are informed that IDNs in emails are not fully developed and implemented, as well as usability differences between various applications giving users of the IDNs a different experience in terms of A- versus U-label displays, and in some cases non-acceptance of the IDNs under the TLD as noted in question#16