20(b) Explain the applicant's relationship to the community identified in 20(a)

Prototypical answer:

e-flux already enjoys the support of a vast international community of individuals, organizations and companies that are active in the art community, with whom e-flux has extensively discussed its plans. This is shown by the vast amount of support letters from leading public and private art institutions as well as noted international artists, critics and curators, received by e-flux, and attached to our response to Question 20.

Established in January 1999 in New York, e-flux is an international network which reaches more than 100,000 visual art professionals on a daily basis through its website, e-mail lists and special projects. Its primary news digest – e-flux announcements – distributes information on some of the worldʹs most important contemporary art exhibitions, publications and symposia. Its Art & Education newsletter offers a similar digest focused on activities at art schools and academies, while its Art-Agenda newsletter covers events at commercial art galleries.

The daily digest is put together in cooperation with nearly two thousand leading international museums, art centers, foundations, galleries, biennials and art journals. e-flux’ focused and selective approach to the information it distributes has been rewarded by an exceptionally high degree of attention and responsiveness from its readers.

Please see www.e-flux.com for more information.

e-flux’ services are enjoyed by nearly all the leading art museums, biennials, cultural centers, magazines, publishers, art fairs, and independent curators worldwide, including:

- Museums such as: The Museum of Modern Art, New York; The Guggenheim, New York; Whitney Museum, New York; Museum Ludwig, Cologne; Tate Modern, Great Britain; Moderna Museet, Sweden; Castello di Rivoli Museo dʹArte Contemporanea, Italy; Generali Foundation, Austria; and others;

- Biennials such as: Sao Paulo Biennial; Istanbul Biennial; Whitney Biennial; Venice Biennial; Berlin Biennial; Athens Biennial; Lyon Biennial; Dakar Biennial; Valencia Biennial; Manifesta European Biennial; Moscow Biennial; Shanghai Biennial, Sharjah Biennial and many others;

- Art fairs such as:
Art Basel, Frieze Art Fair (London), The Armory (NY), Artissima (Torino), Shanghai Art Fair, and others;

- Magazines such as: Artforum, Parkett, Frieze, Flash Art, Bookforum, Cabinet, Afterall, Aprior, Texte zur Kunst and others;

- Art book publishers and distributors such as: Phaidon, Great Britain; D.A.P., USA; JRP|Ringier, Zurich; Sternberg Press, Berlin; and others.

e-flux has, since its establishment, been a pioneer in supporting art-related initiatives, events, exhibitions, etc. by providing unbiased, independent and factual information to a truly global audience of art professionals. Having been established more than a decade ago, e-flux now boasts the longest-standing and most substantial relationship with the art community of any Internet-oriented company.

Today, e-flux is active in every sphere of this vibrant community, including the publication of art magazines, organizing exhibitions, symposia etc. Therefore, e-flux has a unique 360° perspective of every step in the process of the conception of art to the promotion and marketing that surrounds the actual publication thereof. Being an organization that is run by artists, it has a clear understanding of the perspective and the needs of the producer of art, including the promotion thereof in local, national or even global forums.

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