gTLD	Full Legal Name	E-mail suffix	Detail
.lundbeck	H. Lundbeck A⁄S	lundbeck.com	View

THE MISSION AND PURPOSE OF THE NEW RESTRICTED .LUNDBECK gTLD IS TO BENEFIT INTERNET USERS BY ENSURING INCREASED TRUST AND CONFIDENCE THROUGH THE ELIMINATION OF USER CONFUSION AND ASSURANCE OF BRAND AUTHENTICITY.

The new .lundbeck gTLD will operate as a restricted registry, in which H. Lundbeck A⁄S (Lundbeck) can create and control domain spaces that promote its brand identity and authenticity. In this regard, the .lundbeck gTLD will provide an authoritative internet space for Lundbeck to provide information, services and resources to consumers in a way that promotes the brand awareness, exclusivity, trust, convenience and utility. Second and third level domains can then be utilised for information and marketing purposes, with internet users assured of brand authenticity.

Lundbeck is a global pharmaceutical company that was established in 1915. Lundbeck is conducting research into developing, manufacturing, marketing, selling and distributing pharmaceutical products for the treatment of disorders of the central nervous system (CNS) including depression, Alzheimer’s disease, Parkinson’s disease and schizophrenia. Lundbeck is listed on the Copenhagen Stock Exchange (since 1999) and in 2010, Lundbeck generated a revenue of approximately DKK 14,8 billion. Lundeck currently has almost 6,000 employees worldwide in 57 countries with its pharmaceutical products registered in more than 100 countries. Further, Lundbeck has production facilities in Italy, France, Mexico and Denmark and has research centres in Denmark and the US. As a leading global pharmaceutical company, consumer trust and continuous innovation are paramount considerations for Lundbeck.

Business activities are increasingly conducted over the internet, allowing for greater levels of interaction between businesses and customers. As a result, both businesses and end users benefit from ease of interaction and a wider range of choices with lower transaction costs. However, the development in this arena in the current domain name system has exposed both businesses and consumers to increased criminal activities over the internet, including data breach, hacking and phishing. These sophisticated criminal activities cause reputational damage to businesses as internet users lose consumer confidence and trust with the businesses targeted by such criminal activities. The .lundbeck gTLD will facilitate greater trust and assurance from internet users connecting with Lundbeck online, whilst still allowing convenient and efficient interaction.


Lundbeck’s mission and purpose of the proposed new gTLD share ICANN’s initiatives to promote public interest. Lundbeck is committed to contribute towards achieving such initiatives in line with ICANN’s Affirmation of Commitments, which includes:

- consumer trust: the .lundbeck gTLD registry will be operated in a centralised manner with a restrictive registration policy. Registration of domain names will only be available to Lundbeck which will provide added consumer trust that .lundbeck domain names are trustworthy. As .lundbeck domain names are subject to registration standards, policies and procedures under Lundbeck’s control, this eliminates the possibility of malicious conduct within the .lundbeck domain space;

- competition: the proposed new gTLD is not intended to instigate competition and consumer choice at the level of registration of domain names among prospective registrants. Instead it is anticipated to contribute to ICANN’s initiatives to promote public interest through its operation focused on promoting consumer trust. Increased trust in .lundbeck gTLD will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs; and

- consumer choice: the proposed new gTLD will enable user-driven improvements and innovations assisting Lundbeck’s marketing efforts through its ability to create new second and third level domain names on demand. These names will provide the consumers with more choices for interacting with Lundbeck. As Lundbeck has effective control over the registration and use of domain names under .lundbeck domain space, this will also contribute towards general service innovations on the internet.


Given the restricted nature of the .lundbeck gTLD, the projected number of registration is likely to be limited. It is anticipated that a more limited number of domain names (around 100) will be registered in the first year. However, over the next few years, the number of registrations is likely to increase to about 250 domain names as Lundbeck develops and implements new services and marketing campaigns. As the new .lundbeck gTLD expands and evolves, Lundbeck will continue to comply with all operational, technical and policy requirements, as well as maintaining consumer trust and the stability of the internet. Lundbeck will keep ICANN reasonably informed of any material developments relating to .lundbeck gTLD including compliance with the continued operations instrument obligations as set out in Specification 8 of the Registry Agreement.


Lundbeck intends to create relevant domain names for use including product, services or geographic names in the second or third level domain names. In accordance with registration policy and the proposed measures for protection of geographic names as outlined in response to Question 22, Lundbeck will use geographic names to localise its websites in the countries in which it currently operates. The use of geographic names is intended to:

- connect internet users with relevant information as applicable to the territory; and

- comply with required rules and regulations in the national territory.


At this stage, Lundbeck does not intend to utilise Internationalized Domain Names (IDNs) at the second level. However, as the use of the .lundbeck gTLD evolves, Lundbeck msy utilise IDNs within the .lundbeck domain space to allow internet users to engage with .lundbeck in their native language, creating a more positive user experience and encouraging diversity.

Lundbeck is a well-recognised global brand with its trademarks registered in all European and 26 other countries and territories for the following category: class 5 (pharmaceutical and veterinary preparations, pharmaceutical preparations and substances for the prevention and treatment of disorders and diseases in, generated from, affecting, acting on or stimulating the central nervous system).

Further, Lundbeck has over 1,500 existing domain names, of which 215 domain names contain the “lundbeck” trademark and 161 domain names are exact matches to the “lundbeck” trademark, in the following spaces:

- gTLDs: lundbeck.com, lundbeck-lexapro.com, lundbeck-pharma.com, lundbeck-symposia.com, lundbeck.mobi, lundbeck.net, lundbeck.org, lundbeck.tel, lundbeckcodeofconduct.com, lundbeckelearning.com, lundbeckinstitute.com, lundbeckinstitute.org, lundbeckpharma.com, lundbeckpharamaceuticals.com, lundbeckpharamceuticalsinfo.com, lundbeckpharamaceuticals.info, lundbeckpharamaceuticals.net, lundbeckpharamaceuticals.org, lundbecktrials.com

- country-code TLDs: lundbeck.ac, lundbeck.ae, lundbeck.ag, lundbeck.ai, lundbeck.am, lundbeck.as, lundbeck.be, lundbeck.cc, lundbeck.cn, lundbeck.co, lundbeck.co.jp, lundbeck.co.nz, lundbeck.co.za, lundbeck.com.mt, lundbeck.com.pa. lundbeck.com.ce, lundbeck.com.pk, lundbeck.com.pl, lundbeck.com.ro, lundbeck.com.ru, lundbeck.com.sg, lundbeck.do, lundbeck.hk, lundbeck.hn, lundbeck.ir, lundbeck.kg, lundbeck.ir. lundbeck.lv, lundbeck.lu, lundbeck.lt, lundbeck.mn, lundbeck.ua, lundbeck.vn

Recently, Lundbeck was successful in securing sunrise application for the following domain spaces based on existing trademark registration: .asia, .mobi, .tel, .org, .net

gTLD	Full Legal Name	E-mail suffix	Detail
.bbva	BANCO BILBAO VIZCAYA ARGENTARIA, S.A.	grupobbva.com	View

THE MISSION AND PURPOSE OF THE NEW RESTRICTED .BBVA gTLD IS TO BENEFIT INTERNET USERS BY ENSURING INCREASED TRUST, CONVENIENCE AND ASSURANCE OF BRAND AUTHENTICITY.

The new .bbva gTLD will operate as a restricted registry, in which Banco Bilbao Vizcaya Argentaria, S.A (BBVA) can create and control domain names within .bbva that promote the identity and authenticity of its brand. In this regard, .bbva will be used to promote user confidence in the security and global presence of BBVA’s services and brand .bbva will be used by BBVA to provide information, services and resources to its customers in a way that promotes trust and convenience. The .bbva gTLD will provide an authoritative and secure internet space for BBVA, its affiliates and partners that are associated with the brand. .bbva domain names will be utilised for promoting and marketing BBVA’s products and services, for the provision of online services and the distribution of information, with internet users assured of brand authenticity.

Business activities are increasingly conducted over the internet, allowing for greater levels of interaction between businesses and customers. As a result, both businesses and end users benefit from ease of interaction and a wider range of choices with lower transaction costs. However, the development in this area in the current domain name system has exposed both businesses and consumers to increased criminal activities over the internet, including data breach, hacking and phishing. These sophisticated criminal activities cause reputational damage to businesses as internet users lose consumer confidence and trust with the businesses targeted by such criminal activities. The .bbva gTLD will facilitate greater trust and assurance from internet users connecting with BBVA online, whilst still allowing convenient and efficient interaction. The restricted nature of .bbva will ensure that end users experience trustworthy, reliable and secure interactions with BBVA.


PURPOSES:

BBVA’s mission and purpose of the proposed new gTLD share ICANN’s initiatives to promote public interest. BBVA is committed to contribute towards achieving such initiatives in line with ICANN’s Affirmation of Commitments, which includes:

- Consumer Trust: the .bbva gTLD registry will be operated in a centralised manner with a restrictive registration policy. Registration of domain names will only be available to BBVA and its affiliate entities, which will provide added consumer trust that .bbva domain names are authentic and secure. As .bbva domain names are subject to registration standards, policies and procedures under BBVA’s control, this eliminates the possibility of malicious conduct within the .bbva domain space;

- Competition: the proposed new gTLD is not intended to instigate competition and consumer choice at the level of registration of domain names among prospective registrants. Instead it is anticipated to contribute to such initiatives through its operation focused on promoting consumer trust. Increased trust in the .bbva gTLD will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs; and

- Consumer Choice: the proposed new gTLD will enable user-driven improvements and innovations assisting BBVA’s marketing efforts through its ability to create new second and third level domain names on demand. These names will provide the consumers with more choices for interacting with BBVA. As BBVA has effective control over the registration and use of domain names under .bbva domain space, this will also contribute towards general service innovations on the internet. As consumer trust strengthens, it is also anticipated that the number of electronic transactions will increase, which will have a positive effect on the business dynamism worldwide.


BBVA intends to create relevant domain names for use including product, services or geographic names in the second or third level domain names. In accordance with registration policies and the proposed measures for protection of geographic names as outlined in response to Question 22, BBVA will use geographic names to localise its websites in over 30 countries where BBVA currently operates. The use of geographic names is intended to:

- connect internet users with relevant information as applicable to the territory; and

- comply with required rules and regulations in the national territory.


BBVA will also utilise Internationalized Domain Names (IDNs) at the second level, initially in Spanish, Chinese, Portuguese and French. The use of IDNs will allow internet users to engage with .bbva in their native language, creating a more positive user experience and encourage diversity. As the use of the .bbva gTLD evolves, it is anticipated that the use of IDNs, including additional languages will increase within the .bbva domain space.

BBVA is concerned about the above key issues regarding ICANN’s Affirmation of Commitments contemplated in relation to the operation of the .bbva gTLD, which consist, among others, consumer protection, security, stability and resiliency, malicious abuse issues, sovereignty concerns and right protection. BBVA demonstrates its commitments to address such issues in its response to relevant sections of this application.

BBVA is a global group that offers a range of financial and non-financial products and services to individual and corporate customers. BBVA was first established in Spain over 150 years ago, and now operates in over 30 countries, with 106,000 employees, 950,000 shareholders, 7,300 branches and 50 million customers. BBVA operates on a model that promotes innovation, growth and generation of profit based on its cornerstone values of people, teamwork, ethical principles and technology. In this regard, consumer trust and continuous innovation are paramount in all its activities. .bbva will promote BBVA as an innovation and technology leader, whilst furthering its reputation as a secure financial institution.

BBVA is a well-recognised global brand with over 1,800 trademarks, which include the word “BBVA”, registered in 180 countries and territories. Of these, more than 500 trademarks are exact match to the “BBVA” brand. BBVA’s trademarks are registered in, but not limited to, the following categories: insurance, financial affairs, monetary affairs, real estate affairs; education and provision of training, advertising, business management, business administration and office functions.
BBVA has existing domain names with an exact match to the “BBVA” trademark; including 11 gTLDs and more than 150 country-code TLDs (ccTLDs). BBVA also has domain names containing the “BBVA” trademark in over600gTLDs and 900ccTLDs.

Given the restricted nature of the .bbva gTLD, the projected number of registration is likely to be limited. It is anticipated that small number of domain names (up to 500) will be registered in the first year. However, over the next few years, the number of registrations is likely to increase to around 1000 to 1500domain names as new services and marketing campaigns are developed and implemented. As the use of the new .bbva gTLD expands and evolves, BBVA will continue to comply with all operational, technical and policy requirements, as well as maintaining consumer trust and the stability of the internet. BBVA will keep ICANN reasonably informed of any material developments relating to the .bbva gTLD, including compliance with the continued operations instrument obligations as set out in Specification 8 of the Registry Agreement.