gTLD	Full Legal Name	E-mail suffix	Detail
.lundbeck	H. Lundbeck A⁄S	lundbeck.com	View

THE MISSION AND PURPOSE OF THE NEW RESTRICTED .LUNDBECK gTLD IS TO BENEFIT INTERNET USERS BY ENSURING INCREASED TRUST AND CONFIDENCE THROUGH THE ELIMINATION OF USER CONFUSION AND ASSURANCE OF BRAND AUTHENTICITY.

The new .lundbeck gTLD will operate as a restricted registry, in which H. Lundbeck A⁄S (Lundbeck) can create and control domain spaces that promote its brand identity and authenticity. In this regard, the .lundbeck gTLD will provide an authoritative internet space for Lundbeck to provide information, services and resources to consumers in a way that promotes the brand awareness, exclusivity, trust, convenience and utility. Second and third level domains can then be utilised for information and marketing purposes, with internet users assured of brand authenticity.

Lundbeck is a global pharmaceutical company that was established in 1915. Lundbeck is conducting research into developing, manufacturing, marketing, selling and distributing pharmaceutical products for the treatment of disorders of the central nervous system (CNS) including depression, Alzheimer’s disease, Parkinson’s disease and schizophrenia. Lundbeck is listed on the Copenhagen Stock Exchange (since 1999) and in 2010, Lundbeck generated a revenue of approximately DKK 14,8 billion. Lundeck currently has almost 6,000 employees worldwide in 57 countries with its pharmaceutical products registered in more than 100 countries. Further, Lundbeck has production facilities in Italy, France, Mexico and Denmark and has research centres in Denmark and the US. As a leading global pharmaceutical company, consumer trust and continuous innovation are paramount considerations for Lundbeck.

Business activities are increasingly conducted over the internet, allowing for greater levels of interaction between businesses and customers. As a result, both businesses and end users benefit from ease of interaction and a wider range of choices with lower transaction costs. However, the development in this arena in the current domain name system has exposed both businesses and consumers to increased criminal activities over the internet, including data breach, hacking and phishing. These sophisticated criminal activities cause reputational damage to businesses as internet users lose consumer confidence and trust with the businesses targeted by such criminal activities. The .lundbeck gTLD will facilitate greater trust and assurance from internet users connecting with Lundbeck online, whilst still allowing convenient and efficient interaction.


Lundbeck’s mission and purpose of the proposed new gTLD share ICANN’s initiatives to promote public interest. Lundbeck is committed to contribute towards achieving such initiatives in line with ICANN’s Affirmation of Commitments, which includes:

- consumer trust: the .lundbeck gTLD registry will be operated in a centralised manner with a restrictive registration policy. Registration of domain names will only be available to Lundbeck which will provide added consumer trust that .lundbeck domain names are trustworthy. As .lundbeck domain names are subject to registration standards, policies and procedures under Lundbeck’s control, this eliminates the possibility of malicious conduct within the .lundbeck domain space;

- competition: the proposed new gTLD is not intended to instigate competition and consumer choice at the level of registration of domain names among prospective registrants. Instead it is anticipated to contribute to ICANN’s initiatives to promote public interest through its operation focused on promoting consumer trust. Increased trust in .lundbeck gTLD will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs; and

- consumer choice: the proposed new gTLD will enable user-driven improvements and innovations assisting Lundbeck’s marketing efforts through its ability to create new second and third level domain names on demand. These names will provide the consumers with more choices for interacting with Lundbeck. As Lundbeck has effective control over the registration and use of domain names under .lundbeck domain space, this will also contribute towards general service innovations on the internet.


Given the restricted nature of the .lundbeck gTLD, the projected number of registration is likely to be limited. It is anticipated that a more limited number of domain names (around 100) will be registered in the first year. However, over the next few years, the number of registrations is likely to increase to about 250 domain names as Lundbeck develops and implements new services and marketing campaigns. As the new .lundbeck gTLD expands and evolves, Lundbeck will continue to comply with all operational, technical and policy requirements, as well as maintaining consumer trust and the stability of the internet. Lundbeck will keep ICANN reasonably informed of any material developments relating to .lundbeck gTLD including compliance with the continued operations instrument obligations as set out in Specification 8 of the Registry Agreement.


Lundbeck intends to create relevant domain names for use including product, services or geographic names in the second or third level domain names. In accordance with registration policy and the proposed measures for protection of geographic names as outlined in response to Question 22, Lundbeck will use geographic names to localise its websites in the countries in which it currently operates. The use of geographic names is intended to:

- connect internet users with relevant information as applicable to the territory; and

- comply with required rules and regulations in the national territory.


At this stage, Lundbeck does not intend to utilise Internationalized Domain Names (IDNs) at the second level. However, as the use of the .lundbeck gTLD evolves, Lundbeck msy utilise IDNs within the .lundbeck domain space to allow internet users to engage with .lundbeck in their native language, creating a more positive user experience and encouraging diversity.

Lundbeck is a well-recognised global brand with its trademarks registered in all European and 26 other countries and territories for the following category: class 5 (pharmaceutical and veterinary preparations, pharmaceutical preparations and substances for the prevention and treatment of disorders and diseases in, generated from, affecting, acting on or stimulating the central nervous system).

Further, Lundbeck has over 1,500 existing domain names, of which 215 domain names contain the “lundbeck” trademark and 161 domain names are exact matches to the “lundbeck” trademark, in the following spaces:

- gTLDs: lundbeck.com, lundbeck-lexapro.com, lundbeck-pharma.com, lundbeck-symposia.com, lundbeck.mobi, lundbeck.net, lundbeck.org, lundbeck.tel, lundbeckcodeofconduct.com, lundbeckelearning.com, lundbeckinstitute.com, lundbeckinstitute.org, lundbeckpharma.com, lundbeckpharamaceuticals.com, lundbeckpharamceuticalsinfo.com, lundbeckpharamaceuticals.info, lundbeckpharamaceuticals.net, lundbeckpharamaceuticals.org, lundbecktrials.com

- country-code TLDs: lundbeck.ac, lundbeck.ae, lundbeck.ag, lundbeck.ai, lundbeck.am, lundbeck.as, lundbeck.be, lundbeck.cc, lundbeck.cn, lundbeck.co, lundbeck.co.jp, lundbeck.co.nz, lundbeck.co.za, lundbeck.com.mt, lundbeck.com.pa. lundbeck.com.ce, lundbeck.com.pk, lundbeck.com.pl, lundbeck.com.ro, lundbeck.com.ru, lundbeck.com.sg, lundbeck.do, lundbeck.hk, lundbeck.hn, lundbeck.ir, lundbeck.kg, lundbeck.ir. lundbeck.lv, lundbeck.lu, lundbeck.lt, lundbeck.mn, lundbeck.ua, lundbeck.vn

Recently, Lundbeck was successful in securing sunrise application for the following domain spaces based on existing trademark registration: .asia, .mobi, .tel, .org, .net

gTLD	Full Legal Name	E-mail suffix	Detail
.cisco	Cisco Technology, Inc.	external.cisco.com	View

THE MISSION AND PURPOSE OF THE NEW RESTRICTED .CISCO gTLD IS TO BENEFIT INTERNET USERS BY ENSURING INCREASED TRUST AND CONFIDENCE THROUGH THE ELIMINATION OF USER CONFUSION AND ASSURANCE OF BRAND AUTHENTICITY.

The new .cisco gTLD will operate as a restricted registry, in which Cisco Technology, Inc (Cisco) can create and control domain spaces that promote its brand identity and authenticity. In this regard, the .cisco gTLD will be used by Cisco to provide information, services and resources to consumers in a way that promotes trust, convenience and utility. The .cisco gTLD will provide an authoritative internet space for Cisco and, potentially, its affiliates and partners. Second and third level domains can then be utilised for brand management and marketing purposes, with internet users assured of brand authenticity.

Cisco is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Founded in 1984, Cisco pioneered the development of Internet Protocol-based networking technologies. Cisco has continued this tradition with the development of routing, switching, and other networking-based technologies such as application networking services, collaboration, home networking, security, storage area networking, telepresence systems, unified communications, unified computing, video systems, and wireless. This is in keeping with Cisco’s mission to shape the future of the Internet by creating unprecedented value and opportunity for its customers, employees, investors and ecosystem partners. Headquartered in the United States (California), Cisco and its affiliates have over 240 offices across North America, Latin America, Africa, Asia Pacific, Europe and the Middle East and employ about 63,500 people. Cisco’s parent entity, Cisco Systems, Inc, is listed on the NASDAQ Stock Market and, by Q1 of FY2012, generated around USD11.3 billion in revenue. Cisco’s products and services target enterprises and service providers, small businesses, and home and executive users, and have been used in industries such as financial services, government, healthcare and education. At Cisco, creating long-lasting customer partnerships and working alongside customers to identify their needs and provide solutions that support their success is paramount. Through networked technologies and partnerships, Cisco aims to enable its customers to be more competitive and differentiate themselves in the market by solving their most important technology and business issues. In this regard, consumer trust and continuous innovation are critical considerations in all its activities.

Since the inception of the current domain name system, business activities conducted on the internet are constantly changing and evolving with increased complexity. The volume of commercial transactions over the internet is growing and bringing benefits of simplicity and lowered transaction costs to businesses and consumers. However, at the same time, criminal activities over the internet including data breach, hacking and phishing activities have also become more sophisticated, resulting in loss of consumer confidence beyond mere monetary harm. The .cisco gTLD will facilitate greater trust and assurance from internet users connecting with Cisco online, whilst still allowing convenient and efficient interaction.

Cisco’s mission and purpose for the proposed new gTLD align with ICANN’s initiatives to promote public interest. Cisco is committed to contribute to achieving such initiatives in line with ICANN’s Affirmation of Commitments, which includes:

- consumer trust: the .cisco gTLD registry will be operated in a centralised manner with a restrictive registration policy. Registration of domain names will only be available to Cisco at this stage, which will provide added consumer trust that .cisco domain names are authentic and reliable. As .cisco domain names are subject to registration standards, policies and procedures under Cisco’s control, this eliminates the possibility of malicious conduct within the .cisco domain space;

- competition: the proposed new gTLD is not intended to instigate competition and consumer choice at the level of registration of domain names among prospective registrants. Instead it is anticipated to contribute to ICANN’s initiatives to promote public interest through its operation focused on promoting consumer trust. Increased trust in .cisco will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs; and

- consumer choice: the proposed new gTLD will enable user-driven improvements and innovations, which will enhance Cisco’s marketing efforts through the ability to create new second and third level domain names on demand. These names will provide consumers with more choices for interacting with Cisco. As Cisco has effective control over the registration and use of domain names under the .cisco domain space, this will also contribute towards general service innovations on the internet.


Given the restricted nature of .cisco, the projected number of registrations is likely to be limited to about 50 domain names in the first year. However, over the next few years, the number of registrations is likely to increase to about 650 domain names as Cisco develops and implements new services and marketing campaigns through the creation of relevant domain names for Cisco’s products and services.

As the .cisco gTLD expands and evolves, Cisco may consider offering the use of second level domain names to its affiliates and partners. In any such instance, Cisco will continue to comply with all operational, technical and policy requirements, as well as maintain consumer trust and the stability of the internet. Cisco will keep ICANN reasonably informed of any material developments relating to .cisco, including compliance with the continued operations instrument obligations as set out in Specification 8 of the Registry Agreement.

Cisco does not intend to use geographic names at the second level initially. However, Cisco may use geographic names at a later stage to localise its websites in the countries in which it operates. Such use of geographic names will be in accordance with registration policy and the proposed measures for protection of geographic names as outlined in response to Question 22, with the aim to:

- connect internet users with relevant information as applicable to the territory; and

- comply with required rules and regulations in the relevant territory.


At this stage, Cisco does not intend to utilise Internationalized Domain Names (IDNs). However, as the use of the .cisco gTLD evolves, Cisco may utilise IDNs within the .cisco domain space to allow internet users to engage with .cisco in their native language, creating a more positive user experience and encouraging diversity.

Cisco is a well-recognised global brand with its “Cisco” trademark registered in about 115 countries and territories, such as the US, EU, Australia, China, Brazil and India, for categories including: Electrical and scientific apparatus (Class 9); Advertising and business (Class 35); Telecommunications (Class 38); Education (Class 41); Computer, scientific & legal (Class 42). The company also owns over 1,000 trademark registrations containing the “Cisco” mark across 147 countries including the US, EU, South Korea, Hong Kong, South Africa and Russia in the same categories.

Further, Cisco has an extensive domain name portfolio including approximately 190 existing domain names with an exact match to the applied-for .cisco string (e.g., cisco.com, cisco.org.uk, cisco.us and cisco.org.ru).

Recently, Cisco was successful in securing a sunrise application for the cisco.xxx domain space based on existing trademark registrations.